Mel Barfield
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allcopymel.bsky.social
Mel Barfield
@allcopymel.bsky.social
430 followers 220 following 230 posts
Copywriter, event speaker, podcast co-host, middle child.

Zooming in on your bookshelf 👀📚

Website 🌐 allcopymel.com

Podcast 🎙️ barfieldandmckinney.substack.com
Posts Replies Media Videos
allcopymel.bsky.social
I've done copywriting projects for Dave Harland and Ben McKinney separately, and also for their copywriting agency Copy Or Die.

Now, I've joined the Copy Or Die team part-time as...well that's my first job, deciding on my job title 🤩

Should have "Queen" in though, right?
Ben McKinney, Dave Harland, and Mel Barfield in black and white with a white copy or die logo top left
March 1, 2025 at 7:37 PM
allcopymel.bsky.social
My clicky keyboard is my MVP 😍
A glorious coral and white and blue keyboard
February 27, 2025 at 11:52 AM
allcopymel.bsky.social
When do you work your best? I love a late night sesh. My brain kicks in about 8pm onwards 🙃 Which is convenient in a way because otherwise I only get the school day to work.

Can't do too many evenings per week tho or my brain juice runs out.
White woman Mel in headphones and a grey starred hoodie with plants in the background
February 20, 2025 at 9:09 AM
allcopymel.bsky.social
#DemocracyManifest
A map showing Gulf of Succulent Chinese Meals
February 19, 2025 at 4:58 PM
allcopymel.bsky.social
Forever stuck on week 3 run 3 of couch to 5k but it's better than being stuck on week 0 run 0 I guess.
A white woman in a black and coral hat and coral jacket with snood neck thing around her neck covering her mouth and nose. Her black and orange headphones match pleasingly
February 16, 2025 at 7:49 PM
allcopymel.bsky.social
We're on YouTube like a coupla young people. Our latest episode of indie business club podcast is all about niching. Got one? Want one? Ditched one?
February 9, 2025 at 1:54 PM
allcopymel.bsky.social
Had a lovely day out yesterday with some of my best chums 💖

You Are The Media lunch club has landed in Wandsworth FOUNDRY coworking space.

Enjoyed listening to my indie business club podcast co-host Ben and our friend of the show Ange on the panel on creativity.
Mel and Ben, two white people in their 40s with dark hair say at a cafe table Molly and Mel (two white women) with Angela Lyons (a black woman) behind them looking to camera A panel of speakers in front of pink You Are The Media banners
February 7, 2025 at 5:31 PM
allcopymel.bsky.social
Get this podcast ep in your ears if you hate the term Personal Brand but know you should show up more online 🙃

open.spotify.com/episode/2WTL...
A maroon background with a coral circle and Mel in the middle. A white woman with brown hair and glasses. The logo says back bone and under Mel it says Vol 4: Mel Barfield
February 2, 2025 at 10:45 AM
allcopymel.bsky.social
Genuinely gutted to report these are rubbish 😢
A pack of Tesco finest 4 rhubarb and custard hot cross buns packed with plump sultanas, rhubarb puree and pieces, vanilla flavouring and cream for a fruity and rich taste.
February 1, 2025 at 11:39 PM
allcopymel.bsky.social
Congratulations to everyone who beat their significant other on the pinch punch this morning x
A WhatsApp screenshot with "*Doakes voice* pinch punch, mothafucka" followed by a gif of a woman saying Damn!
February 1, 2025 at 11:15 AM
allcopymel.bsky.social
Creator Day has proper school trip vibes and includes a sea swim the next day. Tickets go up at the end of the week so get involved!
📍 Lighthouse, Poole
🗓️ 15th May
🎫 £199
Four friends by the sea. One has jazzy starfish sunglasses and all have woolly hats Friends sat on the sofa and stood for the selfie
January 30, 2025 at 8:14 AM
allcopymel.bsky.social
Sunday beg to listen to our podcast 🙏🏻 You'll love it! Or at least not mind it. Get your entirely inoffensive background noise here 📢

barfieldandmckinney.substack.com/podcast
Indie business club-sides: word of the year A coral, yellow, and teal striped diagonal background with a white woman and white man in black and white. There's a white circle with a black b in it.
January 19, 2025 at 10:24 AM
allcopymel.bsky.social
Ok I have answers phew. www.ipswichstar.co.uk/news/2211092...
A string of Facebook comments including "where is this lonely house" and "right here. It was abandoned since the 1953 floods"
December 27, 2024 at 10:34 AM
allcopymel.bsky.social
Tesco, you've gone too far this time.
Tesco 8 BBQ Cheesy bean crumpets Food worth celebrating
December 24, 2024 at 9:44 PM
allcopymel.bsky.social
Which episode of indie business club podcast is your favourite? In "Handbags and Gladrags" Ben McKinney and I discuss industry awards and set ourselves the target of becoming an "award-winning podcast".

Vain? Maybe 😏 listen wherever you get your pods.

#Podcast #IndieBusinessClub #SundayListening
December 15, 2024 at 7:03 PM
allcopymel.bsky.social
I don't care if it is or isn't, I just like my tree decoration.

#DieHard #IsALittleBitChristmassy #YouCantDenyThat
A close up of a tinfoil Christmas tree decoration with Bruce Willis in the air conditioner vent scene of die hard. One of the tree lights is serving as his lighter
December 8, 2024 at 11:47 PM
allcopymel.bsky.social
Joyous times 🥰
www.indiebusinessclub.com
A screenshot of a WhatsApp containing a photo with Spotify wrapped showing indie business club podcast at the top. 2. The superhero complex 3. Zoe science and nutrition 4. File on 4 5. Answers for Claudia. There is a heart below and above it says Just looked at my Spotify wrapped This isn't fiddled
December 6, 2024 at 7:54 AM
allcopymel.bsky.social
Industry awards. Load of fucking bollocks (ah yay I've missed swearing) or actually worthwhile? I'm biased 😏💎

For me, depends who's judging (in my case an industry legend, the entry price was v low to cover costs not a pay to play situation, so it's legit I'M LEGIT OKAY?!

#Awards #IndustryAwards
December 2, 2024 at 8:03 PM
allcopymel.bsky.social
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(please) xx
barfieldandmckinney.substack.com/p/warmest-su...
A yellow, coral and teal background with doodled Ben and Mel. Indie business club is written in the bottom left corner.
December 1, 2024 at 11:07 AM
allcopymel.bsky.social
My new favourite thing is puns in autobiography titles.
#CopywritersUnite
A photo of a book A Del of a Life Lessons I've learned David Jason
December 1, 2024 at 12:13 AM
allcopymel.bsky.social
My massive win of the year was speaking at CopyCon, the professional body for my industry. Two years ago, I set it as a goal to speak there in 2024 and put loads of work into making it happen *sob*
Mel on stage in a red dress in front of a screen that says "Start with one post. Ride out the discomfort. And keep going." - Jo Marshall.
November 28, 2024 at 4:01 PM
allcopymel.bsky.social
I've done 7 IRL event talks this year. That might not sound like loads. But every time, my long-suffering husband has to take annual leave at work or I have to beg a favour from another parent at school. But I blimmin love it. And it's impacted my business so positively.
Mel in a yellow dress in front of a screen that says Mel Barfield on it
November 28, 2024 at 4:01 PM
allcopymel.bsky.social
This headline 💖
#CopywritersUnite
A dominos screenshot that says "o come all ye peckish Treat yourself to our new festive range Scroll to explore our limited-edition menu" With pizza photos in the background
November 22, 2024 at 5:32 PM
allcopymel.bsky.social
Winner winner M&S sandwich dinner 🙌🏻
Mel Barfield holding up her crystal maze looking prize. Mel is a white woman with glasses and curly brown hair in a black purple and cream patterned dress
November 21, 2024 at 9:07 AM
allcopymel.bsky.social
Me: "I'm so low maintenance!"

Also me:
Mel, a white woman with dark eyes and hair has gold under eye thingies and her hair up on curl clips. She has a coral t-shirt on.
November 20, 2024 at 1:38 PM