Alex Voichenko
alexvvoichenko.bsky.social
Alex Voichenko
@alexvvoichenko.bsky.social
Writing my own adventure while turning business stories into profit-packed page-turners. Or, in other words, I'm your friendly neighborhood DR copywriter.
How to build an email list of your business?

In marketing we use the term "Lead Magnet".

It's a free useful resource you give your audience in exchange for their email data.

You drove traffic to lead magnets, and convert people into the email audience.
March 16, 2024 at 7:17 AM
Why are emails important for your business?

Starting off with the benefit: they offer up to 4500% ROI, so for every dollar spent on email - you get $36-$45 dollars in return.

They give direct and personalized communication with the audience.

And anytime reach.

Sounds like a paradise of sales...
March 12, 2024 at 6:49 PM
If you're a business owner, here's how your paid Ads should look:

- General hook with pain points (problem).

- Emotional agitation. Show how their life is doomed or how it's improved.

- Unique name for solution that gives hope.

- Strong and clear CTA.
March 12, 2024 at 6:23 AM
If you're a business owner, looking to get more leads,

You can dive deep in 3 campaigns:

1. Paid Ads - will give you most reach, but doesn't build trust and credibility.

2. Free content - good reach, builds trust, credibility.

3. Cold emails - when personalized, have great reach, build trust.
March 11, 2024 at 9:25 PM
Copywriting 101 for business owners.

When it comes to hiring,

The first thing you need to look at is sample of copywriters work.

If you have feeling you've seen it before - search for another person.

See, most of the time to get good results you need to stand out.

That works with copy as well.
March 11, 2024 at 6:10 AM
How to create an offer that will carry the whole marketing funnel #3?

3. Create offers around the community,

Not the community around the offer.

This way you'll ensure your product's success and easy marketing.

And build long-term bonds for long-term sales.
March 10, 2024 at 8:56 PM
How to create an offer that will carry the whole marketing funnel #2?

2. Give them hope.

In the world where "we all heard this before" people became too sceptical to trust your every word.

Your offer should shine with the solution, that takes a different approach to solving a problem.
March 10, 2024 at 8:49 AM
How to create an offer that will carry the whole marketing funnel #1?

Yep, 40% of success lies in the offer.

1. Make it sound different.

What can you propose to a person, who's been looking for solutions for months?

The only way to stand out - give your offer a unique name.

Give them new way.
March 9, 2024 at 9:41 PM
What are go-to parts of sales pages, if you're a business or brand?

1. Headline

That's the part responsible to catch people to read.

2. Offer

If the offer is good and well-written - people will buy it.

3. FAQ

80% of readers scroll down. FAQ (short version of page) is your last chance to sell.
March 9, 2024 at 11:07 AM
What does it take to write headlines for the pages of your business?

50+ versions...

You can't imagine how many ideas and thoughts are destroyed in the course of creating a headline,

That CONVERTS.
March 8, 2024 at 6:07 PM
Let me broaden ChatGPT prompts post:

Bad prompt:
"Write me sales email promoting [name of product]".

Good prompt:
"Write me a sales email, for [state of awareness] audience, where you should make readers [buy/click/watch/action]. Avatar: [Info regarding your audience]. In non-salesy [tone/style]".
March 8, 2024 at 7:09 AM
How to use ChatGPT at its best in copywriting.

Be extra specific.

Don't think that AI will get concept you mean behind the words.

Talk to him like to a child,

Say exactly what you need,

Get exactly what you asked for.

And I don't say ChatGPT good,

Just making sure you get the most out of it.
March 7, 2024 at 8:57 PM
ChatGPT vs pro copywriter.

The question we should ask is:

Who will better connect to human emotions,

And create a consuming story?

AI doesn't have feelings YET,

So the copywriter definitely wins the fight for now.

If you wanna see the biggest result though,

Get a copywriter who leverages AI.
March 7, 2024 at 6:12 AM
ChatGPT prompts work for businesses or not?

The truth is - it doesn't work,

Unless you understand basic principles about:

Persuasion, conversion writing, how real humans sound 😅

See, AI is NOT human,

It won't understand what you want even if you give him the best prompt ever...
March 6, 2024 at 8:50 PM
Copy Hack for business owners,

Who uses chatGPT to generate content:

Delete all the verbs starting with the letter 'u',

Like unveil, uncover etc.

They are the biggest red flag,

Because they sound like ChatGPT!!!

People won't trust you if you don't sound like a human.

Don't be a scammer...
March 6, 2024 at 10:12 AM
If you're a business owner,

There are 3 main copywriting parts you need to optimize:

Sales Page copy,

Email campaigns copy,

Ads copy.

These 3 are the key components of any funnel.

They drive leads,

And build conversions.

So If you don't have big budget - make sure you at least have these 3.
March 5, 2024 at 9:23 PM
If you're business owner, struggling to scale,

Look at your offer in the first place.

Are you trying to sell your product/service,

Or do you really sell the SOLUTION?

People care only about what they get,

So the no.1 priority of growth:

✅ Solve.
March 5, 2024 at 6:24 AM
The KEY component of your business,

Is product.

So no matter what you do,

The offer should be a-mazing!

See, if your sales page copy is a-mazing,

But the offer is bad - no one would buy.

It's:

40% - offer,

40% - audience targeting,

20% - copy,

You can see what really matters...
March 4, 2024 at 9:20 PM
If you're a business owner, looking to scale,

The best thing you can do is:

Look for competitors that achieved what you want to achieve.

Analyze their funnel and do something completely different,

Craft unique copy.

Because as long as you're unique and the offer is good, people will choose you.
March 3, 2024 at 9:11 PM
Another thing about optimizing copy on the page:

Avoid walls of text, at all costs.

See, humans are lazy.

When we need to read tons and tons of text without a single image - we say no.

(unless it's work)

You can use this trick to your advantage,

To not scare away potential leads too early.
March 3, 2024 at 7:24 AM
How to start optimizing copywriting as a business owner?

First, DON'T use ChatGPT - people can see AI generated text,

Thus, you will lose conversions.

Instead, go for copywriting templates on the internet and run A/B testing to see what truly works.

Experimentation - key.
March 2, 2024 at 8:30 PM
If you're a business owner wondering where copywriting will help you scale,

Let me show you:

Ads - copywriting,

Sales pages - copywriting,

Brochures - copywriting,

Outreach - copywriting,

Emails - copywriting.

It all comes down to writing persuasive words,

That's why copywriting matters.
March 2, 2024 at 12:11 PM
What is copywriting,

And why do businesses need it?

The answer is both simple and intuitive:

It drives people to buy your product,

And engage with your content.

How?

With persuasive and psychological techniques.

So if you need more conversions - copywriting is the go-to for your business.
March 1, 2024 at 4:34 PM
If you're a business owner who wants to scale,

But still have no social media presence or a website,

You're most likely doomed.

"What can I do?"

Sign up for 1+ sm platform and post there at least 3 times/week.

You'll be surprised how many people you can reach,

And how many leads you'll get.
March 1, 2024 at 7:40 AM