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6. Inside the google ads transparency we can see competitors ads by searching for their name and always filter for search ads!

It considered a best practice to match the searcher intention in the ads copy headline. So this gives away the keywords that competitors are using for their ads.

5. For Insance you can see that one of those keywords
are: find Influencers and Influencer search tool, influencer finder tool etc. All those has been used to trigger ads. (see below)

3. Choose Start with a website.

4. Type the biggest competitor domain on your category, on the bar below.

I use heepsy here, which a tool to search for influencers.

1. Create a Google ads account if you haven’t already (its free)

2. Go Straight Ahead to Keyword Planner!