Alexandra Boutopoulou
@alexgrwords.bsky.social
Research Fellow UKRI Social Media Data Access for Research | Digital Strategy & Social Media Data and Insights Professional | Views: my own - Reposts are not endorsement
A vast % of advertising professionals use AI tools to deliver their client presentations. But AI optimises the average and promotes sameness; it cannot deliver the unique human traits that win business. Relevance depends on delivering the insights the machine cannot. digiday.com/marketing/ad...
Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts
Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.
digiday.com
October 7, 2025 at 11:48 AM
A vast % of advertising professionals use AI tools to deliver their client presentations. But AI optimises the average and promotes sameness; it cannot deliver the unique human traits that win business. Relevance depends on delivering the insights the machine cannot. digiday.com/marketing/ad...
So, human critical abilities are still needed? Who would have thought? hbr.org/2024/11/gene... #AI #generativeAI #predictions #technology #criticalthinking #goodeye #humaneye
Generative AI Is Still Just a Prediction Machine
To understand the strategic implications of AI’s new capabilities, managers need a framework for when AI will be helpful and when it might fail. Under the hood, generative AI tools are still predictio...
hbr.org
November 21, 2024 at 9:43 AM
So, human critical abilities are still needed? Who would have thought? hbr.org/2024/11/gene... #AI #generativeAI #predictions #technology #criticalthinking #goodeye #humaneye