Alex Bouchard
@alexbouchard.bsky.social
Co-Founder @ hookdeck.com. Design, code, bike, ski, climb and repeat.
Reposted by Alex Bouchard
The Hookdeck Event Gateway allows full control over transformation and filter order in your event pipeline.
Options include:
→ Filter or transform first
→ Cleanup data pre-delivery
→ Deliver only essential data
Available via dashboard UI and API.
Options include:
→ Filter or transform first
→ Cleanup data pre-delivery
→ Deliver only essential data
Available via dashboard UI and API.
July 29, 2025 at 2:01 PM
The Hookdeck Event Gateway allows full control over transformation and filter order in your event pipeline.
Options include:
→ Filter or transform first
→ Cleanup data pre-delivery
→ Deliver only essential data
Available via dashboard UI and API.
Options include:
→ Filter or transform first
→ Cleanup data pre-delivery
→ Deliver only essential data
Available via dashboard UI and API.
Reposted by Alex Bouchard
Creating scalable, reliable outbound webhook infrastructure is tough. We're launching interviews with senior engineers to explore their strategies.
First up: Michael Woodward from paddle.com www.youtube.com/watch?v=-r1...
First up: Michael Woodward from paddle.com www.youtube.com/watch?v=-r1...
How Paddle Scales Webhook Delivery: Architecture, Retries, and Real-World Challenges
Welcome to Event Delivery Challenges at Scale — a series where Phil Leggetter speaks with engineering leaders about the real-world challenges of delivering e...
www.youtube.com
May 14, 2025 at 2:05 PM
Creating scalable, reliable outbound webhook infrastructure is tough. We're launching interviews with senior engineers to explore their strategies.
First up: Michael Woodward from paddle.com www.youtube.com/watch?v=-r1...
First up: Michael Woodward from paddle.com www.youtube.com/watch?v=-r1...
Reposted by Alex Bouchard
Outpost is now a trending Go repo on GitHub 🎉
A huge thanks to everyone who got involved with our launch, and those just discovering our new OSS outbound webhooks and event destinations infrastructure project.
A huge thanks to everyone who got involved with our launch, and those just discovering our new OSS outbound webhooks and event destinations infrastructure project.
May 8, 2025 at 1:26 PM
Outpost is now a trending Go repo on GitHub 🎉
A huge thanks to everyone who got involved with our launch, and those just discovering our new OSS outbound webhooks and event destinations infrastructure project.
A huge thanks to everyone who got involved with our launch, and those just discovering our new OSS outbound webhooks and event destinations infrastructure project.
Reposted by Alex Bouchard
🟦 Introducing Outpost — open-source outbound webhooks & event destinations infrastructure from Hookdeck (us).
Scalable, reliable, and low-maintenance. Native support for Webhooks, SQS, RabbitMQ, GCP Pub/Sub, Kafka & more.
Built for modern event delivery.
🔗 github.com/hookdeck/ou...
Scalable, reliable, and low-maintenance. Native support for Webhooks, SQS, RabbitMQ, GCP Pub/Sub, Kafka & more.
Built for modern event delivery.
🔗 github.com/hookdeck/ou...
GitHub - hookdeck/outpost: Open Source Outbound Webhooks and Event Destinations Infrastructure
Open Source Outbound Webhooks and Event Destinations Infrastructure - hookdeck/outpost
github.com
May 6, 2025 at 12:33 PM
🟦 Introducing Outpost — open-source outbound webhooks & event destinations infrastructure from Hookdeck (us).
Scalable, reliable, and low-maintenance. Native support for Webhooks, SQS, RabbitMQ, GCP Pub/Sub, Kafka & more.
Built for modern event delivery.
🔗 github.com/hookdeck/ou...
Scalable, reliable, and low-maintenance. Native support for Webhooks, SQS, RabbitMQ, GCP Pub/Sub, Kafka & more.
Built for modern event delivery.
🔗 github.com/hookdeck/ou...
Reposted by Alex Bouchard
Introducing the Hookdeck Publish API - simplifying sending webhooks with Hookdeck.
April 3, 2025 at 9:22 PM
Introducing the Hookdeck Publish API - simplifying sending webhooks with Hookdeck.
That's huge change, both in terms of making Hookdeck even easier to use but also by setting the ground work to expand support for new protocols and direct integrations.
Introducing Hookdeck Source Types
⚙️ Simplified config for faster setup: Only relevant webhook provider options, reducing errors
🔑 Emphasis on critical settings: Highlights config like Zoom's mandatory secret
🚀 Foundation for more integrations: Prep for destination types like AWS Lambda & Amazon S3
⚙️ Simplified config for faster setup: Only relevant webhook provider options, reducing errors
🔑 Emphasis on critical settings: Highlights config like Zoom's mandatory secret
🚀 Foundation for more integrations: Prep for destination types like AWS Lambda & Amazon S3
March 7, 2025 at 11:56 AM
That's huge change, both in terms of making Hookdeck even easier to use but also by setting the ground work to expand support for new protocols and direct integrations.
The Event Destinations Initiative puts a name and guidelines in the direction the industry is moving. Webhooks have maximum flexibility but suffer from poor performance, DX, security and costs. Stripe, Shopify & Twilio to name a few shows us we can do a lot better!
The Event Destinations Initiative is a community effort aimed at creating a model for event interoperability between event producers and their consumers.
February 27, 2025 at 6:22 PM
The Event Destinations Initiative puts a name and guidelines in the direction the industry is moving. Webhooks have maximum flexibility but suffer from poor performance, DX, security and costs. Stripe, Shopify & Twilio to name a few shows us we can do a lot better!
Data from Shopify's Black Friday webhook performance. ~50B webhooks with latencies of p50=1s, avg=2s, p99=7s.
Three latency spikes (400% for 2-5min each). Rock-solid since 11/30 14:00 UTC. This is what reliability at scale looks like. The team deserves praise!
Three latency spikes (400% for 2-5min each). Rock-solid since 11/30 14:00 UTC. This is what reliability at scale looks like. The team deserves praise!
December 2, 2024 at 9:43 PM
Data from Shopify's Black Friday webhook performance. ~50B webhooks with latencies of p50=1s, avg=2s, p99=7s.
Three latency spikes (400% for 2-5min each). Rock-solid since 11/30 14:00 UTC. This is what reliability at scale looks like. The team deserves praise!
Three latency spikes (400% for 2-5min each). Rock-solid since 11/30 14:00 UTC. This is what reliability at scale looks like. The team deserves praise!
Shopify sending 22M webhooks a minute 🤯 bfcm.shopify.com
Shopify Live Globe 2024
Watch the world shop live
bfcm.shopify.com
November 29, 2024 at 6:43 PM
Shopify sending 22M webhooks a minute 🤯 bfcm.shopify.com
Just crazy to BFCM volume come in. Blowing past all previous milestones.
November 29, 2024 at 3:34 PM
Just crazy to BFCM volume come in. Blowing past all previous milestones.
New Macbook, new day torturing myself over the decision to start clean or use the migration assistant 🫣
November 22, 2024 at 10:16 PM
New Macbook, new day torturing myself over the decision to start clean or use the migration assistant 🫣
Reposted by Alex Bouchard
What is an Event Gateway? Well, the folks at Wineshipping used an Event Gateway to manage inbound events, and outbound events, for inter-service communication, and to transform their event-driven infrastructure.
Learn more 👇
hookdeck.com/blog/wineshi...
Learn more 👇
hookdeck.com/blog/wineshi...
90% fewer API calls, 3,000% better CX: How Hookdeck took Wineshipping from polling to an event-driven architecture
Discover how Hookdeck transformed Wineshipping's logistics infrastructure with an event-driven architecture, reducing API calls by 90% and improving customer service by 3,000%.
hookdeck.com
November 15, 2024 at 11:39 AM
What is an Event Gateway? Well, the folks at Wineshipping used an Event Gateway to manage inbound events, and outbound events, for inter-service communication, and to transform their event-driven infrastructure.
Learn more 👇
hookdeck.com/blog/wineshi...
Learn more 👇
hookdeck.com/blog/wineshi...
Saturday morning fun working on a greenfield project. Can't beat that feeling it's been a while 🤩
November 16, 2024 at 12:19 PM
Saturday morning fun working on a greenfield project. Can't beat that feeling it's been a while 🤩
Dealing with Firefox CSS issues makes me wonder for how long we'll keep doing this with plummeting market share 🤔
November 11, 2024 at 11:51 AM
Dealing with Firefox CSS issues makes me wonder for how long we'll keep doing this with plummeting market share 🤔