Oh boy, HARO is back!

Here we go.

Ooops.

Recipe site traffic spikes during Christmas and New Year eve are bonkers.

I've read 28 books this year. Here are the 10 that I liked the most:

1. Travels with Charley: In Search of America
2. The Snowball: Warren Buffett and the Business of Life
3. The Wager: A Tale of Shipwreck, Mutiny and Murder
4. Discipline Is Destiny: The Power of Self-Control

If you are a small local business, forget about a blog in 2025.

Spend your time on other things like:

-Optimize Google Business Profile
-Create very strong location pages
-Sponsor local events to strengthen your brand
-Share content on TikTok, IG, YouTube...

What else?

Google has proposed a counteroffer to DOJ.

1/ Non-Exclusive Search Agreements:

Google suggests modifying its deals with companies like Apple and Mozilla to make them non-exclusive, allowing for multiple default search engine options across different platforms and browsing modes.

Just added 5 amazing new growth marketing tactics to my database.

They are just perfect for e-commerce sites and work for every possible industry.

Once I hit 100 tactics, I will find a new home for the database. Maybe Airtable or Notion?

Removing broken internal links might not be super beneficial for your SEO.

But your users will hate the experience if you have too many broken links.

This is why you should regularly crawl your site with Ahrefs Site Audit or Screaming Frog.

This is your weekly reminder. 👇