Imagine staking your professional reputation as a health expert on smearing vaccines and acetaminophen, then shrugging your shoulders at alcohol and tobacco.

Hard to say that there's any one instance of industry overreach that lead to the generational changed drinking habits.

But we'd bet dollars to donuts that the Vox and NYT articles are going to make 50 times the impact that just letting the Alcohol Intake & Health study drop normally would have.

The link in which we brag is... a factsheet.

Not only is this a classic doubt-merchant summary of the evidence (taxes can clearly result in declines in consumption), it ignores the fact that these taxes can fund effective healthcare and prevention services--services that Big SSB and Big Alcohol would never fund on their own.