We’ve transformed a quiet corner of the shop into a cozy, colorful space where creativity meets connection.

Each week, the PlayLab will host small group events for kids and their grownups.

Our first round of events kicks off this week, and space is limited. Come try something new!

Thanks for voting us your favorite! We’re grateful for you!

Where my LEGO people at?? LEGO building is meditative for me, and it’s a fun way to bond with my kid. Pressure’s off when you really can’t break it. Worst case scenario you’ll have to take some apart and rebuild. The Botanical sets are so cool, I love recognizing the pieces I’ve seen in other sets.

Hi pals,

Here’s the sweet deal:

Place an order of $150 or more, and we’ll include your very own Jellycat “Hugg McSnugg” plush (a $25 value) for FREE.
Limited quantity available—when they’re gone, they’re gone!

SOS 🍫🍬

Valentine’s Day is just 10 days away! Pick up something for the people you love at 15% off with the coupon code LOVE.

www.alakazamtoys.com/shop/valenti...

This guy wants you to know that he’s not mad, just disappointed.

It’s sale time, pals! Out with the old, as they say. Might be a good time for a back up indoor activity, I hear there’s more snow on the way…

🧩 January is National Puzzle Month! 🧩
Join us for a fun day of puzzles, friendly competition, and a free puzzle swap!

Snow is coming, why not grab a new puzzle or game to keep you busy when you’re not outside building a fort? Mention the SNOW DAY discount when you come into the store. Good through 1/7.

What’s happening, Blue Sky friends? Glad to be here!