Andy K S
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akstuhl.assemblag.es.ap.brid.gy
Andy K S
@akstuhl.assemblag.es.ap.brid.gy
4 followers 0 following 44 posts
sound, software, media studies; currently developing a book project on automation and art in radio history

[bridged from https://assemblag.es/@akstuhl on the fediverse by https://fed.brid.gy/ ]
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akstuhl.assemblag.es.ap.brid.gy
See also this ad from 1960 for Programatic, an early radio automation entrant (and at first a subsidiary of the Muzak Corporation). From Broadcasting magazine, scan courtesy of @mhdl
Programatic eliminates these hazards for 78 broadcasters: Scripts? Hard to write, easy to lose. Live commercials? Fluffed any lately? LPs? Grooves skip, pickups bang. ETs? Hard to handle, easy to scratch. Switches? Sometimes it's the wrong one. Faders? Too fast? Too soon? VU? Gotta watch it all the time. Turntables? Rumble, fumble, bumble. Microphones? Adjust, adjust, adjust.
January 14, 2025 at 4:50 PM
akstuhl.assemblag.es.ap.brid.gy
The idea that creative work is overly fussy or technical – and so actually less creative than its automated stand-in – is a well-rehearsed cynical refrain from sonic automation purveyors. Here's a spokesperson for radio automation outfit International Good […]

[Original post on assemblag.es]
What more enlightened management and Program Directors say, however, is that automation enables them to fully utilize truly top people, making it possible to really afford the salaries of such talent. Instead of laying off DJ's, the equipment frees them to be better than ever. It's really not all that creative to sit and spin records and press buttons to actuate commercials, juggling the myriads of details, during an entire broadcast day.
January 13, 2025 at 5:58 PM