Great article. Also right on target in my experience:

'...growing rage at the flood of media takes and self-appointed experts insisting that generative AI could do things it simply can’t, and warning that anyone who didn’t adopt it would be left behind.'

It'll also be a driver of vast economic losses when the bubble bursts, I'm convinced of that. So it's bad even at the thing it's supposed to be good at.

100%. Frustrating too though.

We scored four goals, played the best attacking football I've seen from us in literally years and still somehow there's something to be disappointed about. Can't quite believe we didn't win.

There is essentially no length that the BBC will not go to in its quest to endorse and propagate ultra-right wing narratives.

Apparently, not using my brain to write my goals is 'smarter'. Having them written automatically by a machine means my goals are 'tailored' to me, and ensuring they come out with the same AI formatting as everyone else's means they are 'personalised'.

Some examples:

Götterdämmerung repeatedly pronounced Gotter-Rammer-Dung, then later pronounced Gotter-Daymer-Ung.

(Emphasis) 'Advertising SPACE' is not the same as 'ADVERTISING space'.

No one pays 'reparitions' after a war.

Fiat = 'Fee-at', not 'Fie-at'

When all this nonsense was first announced, I was annoyed that they didn't just come to the greens instead of launching a new project. Nowadays I'm not at all convinced that having them with us would have been helpful.

Also, Joel Edgerton's career is getting silly. Films where he's written and/or produced as well as starred in: The Stranger, It Comes at Night, The Gift, and Tran Dreams.

And you know their manager is running the goals through AI to see if they're acceptable.