We're traumatising kids. Just stop it.

I have a 5-year old (incredibly well-behaved and the kindest soul you will ever meet) who is convinced that what awaits him tomorrow morning is an official judgement on his moral standing. If/when he doesn't get exactly what he wants he will interpret it as meaning that he just isn't ‘good’ enough.

Clearly, how many/expensive presents kids get is more down to the wealth and social status of their parents and to make kids internalise this as somehow a measure of their own virtue is appalling.