AJ Kohn
@ajkohn.bsky.social
#SEO by trade but the kind that's interested in #IR, #NLP, #Linguistics, #ML and #AI.
Analogy savant. Sci-Fi fan. Gen-Xer still using thumb emoji.
Analogy savant. Sci-Fi fan. Gen-Xer still using thumb emoji.
Crawler best practices
This document describes best pratices for web crawlers.
www.ietf.org
September 30, 2025 at 5:42 PM
This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend.
housefresh.com/beware-of-th...
#seo #google #search #AI
housefresh.com/beware-of-th...
#seo #google #search #AI
Beware of the Google AI salesman and its cronies
Exposing the overly salesy AI Overviews that will push you to buy bad products and exploring the system making it possible.
housefresh.com
July 11, 2025 at 8:10 PM
This is a great piece by @ichbingisele.bsky.social and if you haven't read it yet ... you should this weekend.
housefresh.com/beware-of-th...
#seo #google #search #AI
housefresh.com/beware-of-th...
#seo #google #search #AI
This was the easiest way for me to explain mix-shift issues to a client and why it's dangerous to use rank in Google Search Console for anything outside of a specific query.
#seo #googlesearchconsole #analytics
#seo #googlesearchconsole #analytics
July 11, 2025 at 8:07 PM
This was the easiest way for me to explain mix-shift issues to a client and why it's dangerous to use rank in Google Search Console for anything outside of a specific query.
#seo #googlesearchconsole #analytics
#seo #googlesearchconsole #analytics
It occurs to me that Google no longer thinks of organic search results as the main content of a SERP.
And if you follow that thread of logic it would make the quality of that secondary content less important.
#seo #google #deepthoughts
And if you follow that thread of logic it would make the quality of that secondary content less important.
#seo #google #deepthoughts
March 20, 2025 at 9:29 PM
It occurs to me that Google no longer thinks of organic search results as the main content of a SERP.
And if you follow that thread of logic it would make the quality of that secondary content less important.
#seo #google #deepthoughts
And if you follow that thread of logic it would make the quality of that secondary content less important.
#seo #google #deepthoughts
There's a small (and petty) satisfaction when I look at a former client and see that the page type I helped them create is up solidly year over year but local search is down strongly after ignoring my recommended changes and ghosting me.
#seokarma
#seokarma
March 11, 2025 at 3:35 PM
There's a small (and petty) satisfaction when I look at a former client and see that the page type I helped them create is up solidly year over year but local search is down strongly after ignoring my recommended changes and ghosting me.
#seokarma
#seokarma
Saw a quote recently that is sticking with me that goes something like this.
"Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."
"Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."
March 7, 2025 at 5:16 PM
Saw a quote recently that is sticking with me that goes something like this.
"Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."
"Generative AI gives companies the access to skills without having to pay for them and skilled workers the inability to benefit from their knowledge."
There are a lot of interesting points in this expose along with good commentary from a bunch of industry folks.
Anyone interested in Google search should give this a read.
#seo #google #search
wallethub.com/blog/google-...
Anyone interested in Google search should give this a read.
#seo #google #search
wallethub.com/blog/google-...
Google Quality Issues: Harmful to Consumers & Possibly Intentional
Google Quality Issues: Harmful to Consumers & Possibly Intentional
wallethub.com
February 21, 2025 at 6:34 PM
There are a lot of interesting points in this expose along with good commentary from a bunch of industry folks.
Anyone interested in Google search should give this a read.
#seo #google #search
wallethub.com/blog/google-...
Anyone interested in Google search should give this a read.
#seo #google #search
wallethub.com/blog/google-...
One of my theories for the declining SERP CTR is that AIOs are training users NOT to click a result but to simply read the answer instead.
#SEO #search #google #probablynotwhattheyintended
#SEO #search #google #probablynotwhattheyintended
February 12, 2025 at 3:19 PM
One of my theories for the declining SERP CTR is that AIOs are training users NOT to click a result but to simply read the answer instead.
#SEO #search #google #probablynotwhattheyintended
#SEO #search #google #probablynotwhattheyintended
PSA: You probably don't know why a site has seen a drop (or rise) in organic traffic.
Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture.
So it's not a particularly good sales tactic to claim you know.
#SEO
Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture.
So it's not a particularly good sales tactic to claim you know.
#SEO
January 29, 2025 at 8:00 PM
PSA: You probably don't know why a site has seen a drop (or rise) in organic traffic.
Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture.
So it's not a particularly good sales tactic to claim you know.
#SEO
Sure, you might be able to put together some reasonable theories but unless you're working on the site you won't have the full picture.
So it's not a particularly good sales tactic to claim you know.
#SEO
You can tell how difficult it is out there right now based on the volume of cold emails and LinkedIn messages.
It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.
It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.
January 29, 2025 at 7:55 PM
You can tell how difficult it is out there right now based on the volume of cold emails and LinkedIn messages.
It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.
It's reached a level I haven't seen in a long time. It's both annoying and sad at the same time.
For the love of [insert deity], can we please get a PLAbot user agent for PLA validation crawls?
cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social
#Google #SEO
cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social
#Google #SEO
January 28, 2025 at 5:05 PM
For the love of [insert deity], can we please get a PLAbot user agent for PLA validation crawls?
cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social
#Google #SEO
cc: @searchliaison.bsky.social @johnmu.com @methode.bsky.social
#Google #SEO
The Google LyricsBox and their scraping pals at LyricFind need to go in the recycle bin.
Exhibit A are the lyrics for Suburbia by Kavinsky. I'm not posting them because it contains words that I shouldn't repeat.
Sadly, they'll probably scrape Genius for the right lyrics.
#Google #SEO #Lyrics
Exhibit A are the lyrics for Suburbia by Kavinsky. I'm not posting them because it contains words that I shouldn't repeat.
Sadly, they'll probably scrape Genius for the right lyrics.
#Google #SEO #Lyrics
January 27, 2025 at 7:15 PM
Monday morning. Synthwave turned up to 11. LFG!
January 27, 2025 at 2:26 PM
Monday morning. Synthwave turned up to 11. LFG!
This is the Internet I want back.
January 23, 2025 at 11:27 PM
This is the Internet I want back.
Three things to remember in 2025.
(1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no.
(2) Be generous with referrals and helping out people who need a boost.
(3) Do the work and keep going.
(1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no.
(2) Be generous with referrals and helping out people who need a boost.
(3) Do the work and keep going.
January 23, 2025 at 10:39 PM
Three things to remember in 2025.
(1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no.
(2) Be generous with referrals and helping out people who need a boost.
(3) Do the work and keep going.
(1) It never hurts to ask. This is always true, but remind yourself again that the worst that can happen when you reach out or ask is that they say no.
(2) Be generous with referrals and helping out people who need a boost.
(3) Do the work and keep going.
Google Discover has seemingly 'discovered' Instagram this weekend.
January 20, 2025 at 3:47 AM
Google Discover has seemingly 'discovered' Instagram this weekend.
Thinking that an LLM based AI is going to get to AGI is sort of laughable in my view.
The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.
The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.
January 19, 2025 at 8:02 PM
Thinking that an LLM based AI is going to get to AGI is sort of laughable in my view.
The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.
The AI apocalypse isn't going to be a nefarious thinking Skynet. It's going to be people blinding listening to the equivalent to a Teddy Ruxpin doll.
Reposted by AJ Kohn
This is such a hilarious failure of a product. Consumers both don't know why it exists and hate it at the same time.
This is a hilarious way to say “we haven’t figured out how to make AI do anything useful”
January 17, 2025 at 3:51 PM
This is such a hilarious failure of a product. Consumers both don't know why it exists and hate it at the same time.
One simple GSC optimization would make my life MUCH easier. Just change the Title tags so when I hover over the tab it shows the site.
@dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com
#google #search #gsc
@dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com
#google #search #gsc
January 14, 2025 at 6:46 PM
One simple GSC optimization would make my life MUCH easier. Just change the Title tags so when I hover over the tab it shows the site.
@dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com
#google #search #gsc
@dannysullivan.bsky.social @searchliaison.bsky.social @methode.bsky.social @johnmu.com
#google #search #gsc
