Aisling Foley
@aislingfoley.bsky.social
B2B Marketing Consultant with 25+ years' international marketing experience specialising in technology. Lived and worked in London, Brussels, Dubai, Dublin. aislingfoley.com
Instagram Implements New Limits on Hashtag Use : 5 is the limit (at last). As far as I'm concerned 3 is plenty, 2 is better.
Instagram Implements New Limits on Hashtag Use
A five tag limit per post is rolling out for Instagram users.
www.socialmediatoday.com
December 21, 2025 at 4:32 PM
Instagram Implements New Limits on Hashtag Use : 5 is the limit (at last). As far as I'm concerned 3 is plenty, 2 is better.
This is a great article for startups, but if you've done your marketing correctly from the start, you will know that you will be solving a problem and that there is a market for your solution. Stop building for your first million users when you don’t have 10
Stop building for your first million users when you don't have 10
Your startup isn’t dying from lack of scale — it’s dying from lack of users. Ditch the fantasy and build something someone actually needs.
www.cio.com
December 17, 2025 at 9:25 AM
This is a great article for startups, but if you've done your marketing correctly from the start, you will know that you will be solving a problem and that there is a market for your solution. Stop building for your first million users when you don’t have 10
The State of B2B Public Relations: Top Tactics and Challenges
The State of B2B Public Relations: Top Tactics and Challenges
Public Relations - What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR programs?
www.marketingprofs.com
December 9, 2025 at 2:01 PM
The State of B2B Public Relations: Top Tactics and Challenges
Well done to Ubotica: Ubotica Technologies, NASA JPL and Open Cosmos win SpaceNews Icon Award www.siliconrepublic.com/innovation/u...
Ubotica Technologies, NASA JPL and Open Cosmos win SpaceNews Icon Award
Irish space innovation company Ubotica is one of three recipients of the 2025 SpaceNews Icon Award, for a Nasa JPL and Open Cosmos collab.
www.siliconrepublic.com
December 4, 2025 at 12:50 PM
Well done to Ubotica: Ubotica Technologies, NASA JPL and Open Cosmos win SpaceNews Icon Award www.siliconrepublic.com/innovation/u...
Is Your Business Cyber Resilient? Free risk assessment tool:
cyberresilience.ie/r...
cyberresilience.ie/r...
December 3, 2025 at 2:24 PM
Is Your Business Cyber Resilient? Free risk assessment tool:
cyberresilience.ie/r...
cyberresilience.ie/r...
From the Aisling Foley Marketing blog: The best paid and free AI marketing tools I use
The best paid and free AI marketing tools I use | Aisling Foley
With AI moving at the speed of light these days, here's 20 AI marketing tools I've used recently to help me with my, and clients', marketing.
aislingfoley.com
November 25, 2025 at 10:35 AM
From the Aisling Foley Marketing blog: The best paid and free AI marketing tools I use
Three Irish schemes to support women entrepreneurs launched www.siliconrepublic.com/start-ups/th...
Three Irish schemes to support women entrepreneurs launched
The programmes will be delivered by TechFoundHer, Women in Business Northern Ireland, Network Ireland and AwakenHub.
www.siliconrepublic.com
November 21, 2025 at 4:28 PM
Three Irish schemes to support women entrepreneurs launched www.siliconrepublic.com/start-ups/th...
So true (via Mark Schaefer): "Brand marketing is essential because it builds a company’s emotional connection with its audience, fosters long-term trust, and ultimately drives sustainable growth.
1/2
1/2
November 19, 2025 at 8:18 AM
So true (via Mark Schaefer): "Brand marketing is essential because it builds a company’s emotional connection with its audience, fosters long-term trust, and ultimately drives sustainable growth.
1/2
1/2
Galway AI start-up Forge Robotics joins Y Combinator www.siliconrepublic.com/start-ups/fo...
Galway AI start-up Forge Robotics joins Y Combinator
Despite only being days into the accelerator, the start-up has already incorporated a US entity and is on track to launch their first product in July 2026.
www.siliconrepublic.com
November 14, 2025 at 11:07 AM
Galway AI start-up Forge Robotics joins Y Combinator www.siliconrepublic.com/start-ups/fo...
Benefits and Challenges of Branded Podcasts [Infographic]
Benefits and Challenges of Branded Podcasts [Infographic]
Marketing Content - What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts?
www.marketingprofs.com
November 11, 2025 at 1:40 PM
Benefits and Challenges of Branded Podcasts [Infographic]
Why B2B Brands Should Stop Selling—and Start Teaching
Why B2B Brands Should Stop Selling—and Start Teaching
Education-led marketing provides clarity and builds trust, helping B2B buyers overcome complexity and make informed purchase decisions.
www.marketingprofs.com
November 5, 2025 at 11:26 AM
Why B2B Brands Should Stop Selling—and Start Teaching
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing
Explore how hidden buyers shape B2B purchase decisions and how PR, content, and brand-building efforts can earn their crucial approval.
www.marketingprofs.com
October 28, 2025 at 8:52 AM
The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing
Irish co-founded fintech Paygentic raises $2m in pre-seed round www.siliconrepublic.com/start-ups/pa...
Irish co-founded fintech Paygentic raises $2m in pre-seed round
Irish co-founded Paygentic, a fintech start-up freshly out of stealth, has raised $2m in a pre-seed funding round.
www.siliconrepublic.com
October 23, 2025 at 4:40 PM
Irish co-founded fintech Paygentic raises $2m in pre-seed round www.siliconrepublic.com/start-ups/pa...
Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events
Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events
Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.
www.marketingprofs.com
October 22, 2025 at 11:21 AM
Turning Engagement Into ROI: Why B2B Marketers Are Getting Serious About QR Codes at Events
Updated 20 Oct 25: From my blog: 8 Irish technology awards you may wish to enter (and 20 business)
Irish technology awards | Aisling Foley Marketing
Awards provide prestige and are great for branding. Here's a few of the Irish technology awards and business awards you can enter.
aislingfoley.com
October 20, 2025 at 10:16 AM
Updated 20 Oct 25: From my blog: 8 Irish technology awards you may wish to enter (and 20 business)
How to Use B2B Video Marketing to Fuel Growth
How to Use B2B Video Marketing to Fuel Growth
Discover why video is critical for B2B marketing success and ways to use it effectively to boost engagement, trust, and conversions.
www.marketingprofs.com
October 14, 2025 at 10:11 AM
How to Use B2B Video Marketing to Fuel Growth
How to Rank Highest on Google My Business
How to Rank Highest on Google My Business in Kerry
If you're a business owner in Kerry, showing up at the top of Google My Business can mean the difference in attracting a steady stream of local customers.
avalanchedesigns.ie
October 8, 2025 at 1:13 PM
How to Rank Highest on Google My Business
US, UK still important but growth in Europe and beyond key for Irish exporters
US, UK still important but growth in Europe and beyond key for Irish exporters
There was optimism and determination among that 700 or so Irish companies gathered as part of Enterprise Ireland's International Markets Week.
www.siliconrepublic.com
October 2, 2025 at 1:40 PM
US, UK still important but growth in Europe and beyond key for Irish exporters
Very important: Your Shared ChatGPT Conversations Are Google-Searchable. Here’s Why That Matters.
Your Shared ChatGPT Conversations Are Google-Searchable. Here's Why That Matters.
A TechCrunch investigation revealed something that should make everyone pause before clicking "share" on their next ChatGPT conversation. When users create public links to their ChatGPT conversations, Google and other search engines are indexing them, making private conversations discoverable through simple domain filtering searches.
shellypalmer.com
September 30, 2025 at 1:09 PM
Very important: Your Shared ChatGPT Conversations Are Google-Searchable. Here’s Why That Matters.
Enterprise Ireland, in collaboration with the Irish BICs, has launched NextWave, a new 10-week hybrid accelerator programme exclusively for women founders.
NextWave | Business Support
| Enterprise Ireland
An accelerator designed to empower women founders to validate, build, and scale with confidence.
www.enterprise-ireland.com
September 30, 2025 at 11:40 AM
Enterprise Ireland, in collaboration with the Irish BICs, has launched NextWave, a new 10-week hybrid accelerator programme exclusively for women founders.
Grey squirrel in my back garden.
September 29, 2025 at 6:18 PM
Grey squirrel in my back garden.
How to address the B2B customer journey using marketing
How to address the B2B customer journey using marketing |
This article focuses on how to address each step of the B2B customer journey using marketing communications tools and tactics.
aislingfoley.com
September 24, 2025 at 12:22 PM
How to address the B2B customer journey using marketing
Top 10: Generative AI Tools
Top 10: Generative AI Tools
Gen AI is accelerating business capabilities across the world from image and video generation to productivity and advanced conversational AI
aimagazine.com
September 16, 2025 at 11:37 AM
Top 10: Generative AI Tools
Microsoft avoids EU fine by unbundling Teams from 365 suites
Microsoft avoids EU fine by unbundling Teams from 365 suites
Microsoft will be offering its 365 suites without Teams and at a reduced price, avoiding an EU fine for anticompetitive practices.
www.siliconrepublic.com
September 12, 2025 at 3:20 PM
Microsoft avoids EU fine by unbundling Teams from 365 suites
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market impact, a study finds.
www.marketingprofs.com
September 10, 2025 at 12:53 PM
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function