Aisha Moolla
aishamoolla.bsky.social
Aisha Moolla
@aishamoolla.bsky.social
Health economist | Medical doctor | PhD candidate at the University of Sheffield
Reposted by Aisha Moolla
Sober months like Dry January have become increasingly popular in recent years, but do they actually change how we drink?

In this blog, @aishamoolla.bsky.social outlines the findings from recent @sarg-scharr.bsky.social research on the short and long-term impacts.

www.ias.org.uk/2025/09/23/d...
Does Dry January change how we drink? - Institute of Alcohol Studies
A new study finds that Dry January does show up in national alcohol sales data – people drink less and buy more no/lo options during the month. But most return to old habits by February, raising quest...
www.ias.org.uk
September 23, 2025 at 8:17 AM
Reposted by Aisha Moolla
📢 New research from our @nihr.bsky.social-funded No/Lo Project! Led by @aishamoolla.bsky.social, this study found that January sees a temporary shift in consumer behaviour, with increased no/lo sales and decreased alcohol sales, but these changes don't appear to be sustained over time. #PublicHealth
Temporary and sustained changes in alcoholic and alcohol-free or low-alcohol drinks sales during January? A time series analysis of seasonal patterning in Great Britain
Sales of alcohol-free and low-alcohol (no/lo) drinks are increasing rapidly but the drivers of this trend remain unclear. Reductions in alcohol consum…
www.sciencedirect.com
August 4, 2025 at 9:39 AM
Leaving clinical medicine was the hardest decision I’ve ever made, but also the best.
Guilt, fear, identity loss - it’s often isolating. In my blog post, I share my journey and what I’ve learned along the way: tinyurl.com/3zhckfy3
Aisha Moolla - Beyond the White Coat: Why Leaving Clinical Medicine Was Worth It
Leaving clinical medicine was the best decision I’ve ever made for myself, but it wasn’t easy. I want to share my journey—not because it was simple or without challenges, but because I know how isolat...
tinyurl.com
January 22, 2025 at 8:00 PM