I don't take my girlfriend out to fast food restaurants and tell her "it's more effective."

Effectiveness is a goal, but telling 40,000 of your subscribers that a service they prefer is ineffective and will be canceled is just so absolutely mind-boggling.

AJC publisher Andrew Morse told Robertson that print is ineffective:

“The fact is, printing newspapers and putting them in trucks and driving them around and delivering them on people’s front stoops has not been the most effective way to distribute the news in a very long time,” he said.

News execs need to realize that "meeting customers where they are does *not* mean only providing a website and posting on social media.

Many people, 40k of them in Atlanta, want printed editions.

I met a newsstand operator about four years ago. He said he's asked the @latimes.com for more copies to sell—but they always underdelivered. He'd sell out of his twenty or so copies immediately, and the rest of the day he would be turning customers away.

If people want a print product, why would the AJC not give them one?

Isn't diversification of revenue and distribution a basic business ideal?

Anyway, OC and the IE are the two largest conservative places in the state, so, yeah, any big conservative stars will come from here, regardless of anything else reported in the article

Let me try it out on another place:

CALABASAS, California — California’s resistance to Donald Trump is running into an uprising from within — here in an urban city north of Los Angeles punctuated by wineries, celebrity homes, and unpaved hiking trails stretching into the mountains.

This lede feels weird.

NORCO, California — California’s resistance to Donald Trump is running into an uprising from within — here in a parched county east of Los Angeles punctuated by churches, celebrity retreats, and gravel horse trails stretching into the desert.