Ahlem Mahroua 👾 | Ex-Google | Growth Marketing:ME
@ahlemmahroua.bsky.social
• Business & Strategy Consultant for Education
• Ex-Google
• Lead EIR, Sheraa EdTech Cohort
• Helping schools & EdTech build growth systems & raise capital 🌍
https://www.growthmarketing.me
• Ex-Google
• Lead EIR, Sheraa EdTech Cohort
• Helping schools & EdTech build growth systems & raise capital 🌍
https://www.growthmarketing.me
It's a hard question to be honest, I personally measure them by the systems I manage to put in place rather than the visible marketing. How do you do it?
October 13, 2025 at 12:25 PM
It's a hard question to be honest, I personally measure them by the systems I manage to put in place rather than the visible marketing. How do you do it?
My entire GTM strategy comes down to 3 questions:
🎯 Who is my ACTUAL buyer?
🤔 What is their ONE core problem?📍
Where do they ACTUALLY go for advice?
That's it. Everything else is noise. Read more in my new post.
growth-marketing.beehiiv.com/p/your-marke...
#GTM #Marketing #Startups #Focus
🎯 Who is my ACTUAL buyer?
🤔 What is their ONE core problem?📍
Where do they ACTUALLY go for advice?
That's it. Everything else is noise. Read more in my new post.
growth-marketing.beehiiv.com/p/your-marke...
#GTM #Marketing #Startups #Focus
Your Marketing Strategy is Too Complicated. Here’s the 3-Step Fix.
Tired of a complex marketing strategy that wastes money? Discover a simple framework for founders to cut through the noise and drive real startup growth.
growth-marketing.beehiiv.com
October 13, 2025 at 12:22 PM
My entire GTM strategy comes down to 3 questions:
🎯 Who is my ACTUAL buyer?
🤔 What is their ONE core problem?📍
Where do they ACTUALLY go for advice?
That's it. Everything else is noise. Read more in my new post.
growth-marketing.beehiiv.com/p/your-marke...
#GTM #Marketing #Startups #Focus
🎯 Who is my ACTUAL buyer?
🤔 What is their ONE core problem?📍
Where do they ACTUALLY go for advice?
That's it. Everything else is noise. Read more in my new post.
growth-marketing.beehiiv.com/p/your-marke...
#GTM #Marketing #Startups #Focus
Exactly, be kind to yourself the same way you'd be kind to a junior starting where you were 6 months ago :)
September 24, 2025 at 6:46 AM
Exactly, be kind to yourself the same way you'd be kind to a junior starting where you were 6 months ago :)
I'll let you in on a secret, it's never over. You just deal with it better.
The day you realise that no one has a clue what they're doing, you're more comfortable with these growing pains :)
The day you realise that no one has a clue what they're doing, you're more comfortable with these growing pains :)
September 23, 2025 at 6:11 AM
I'll let you in on a secret, it's never over. You just deal with it better.
The day you realise that no one has a clue what they're doing, you're more comfortable with these growing pains :)
The day you realise that no one has a clue what they're doing, you're more comfortable with these growing pains :)
100% agree, it's about doing the things and showing up
September 22, 2025 at 3:43 PM
100% agree, it's about doing the things and showing up
hahahhah, it's all part of the growing process! you got this ;)
September 19, 2025 at 11:38 AM
hahahhah, it's all part of the growing process! you got this ;)
According to Naval Ravikant, 10,000 😜
September 17, 2025 at 3:33 PM
According to Naval Ravikant, 10,000 😜
♻️ Repost the whole thread:
bsky.app/profile/did:...
bsky.app/profile/did:...
Stop wasting millions on glossy brochures and paid ads nobody trusts.
Your university's most powerful marketing asset is already on campus, and it's not your marketing team.
Here's the truth about what actually drives enrolment: 🧵
Your university's most powerful marketing asset is already on campus, and it's not your marketing team.
Here's the truth about what actually drives enrolment: 🧵
September 13, 2025 at 1:05 PM
♻️ Repost the whole thread:
bsky.app/profile/did:...
bsky.app/profile/did:...
What's the #1 mistake universities make when trying to run an ambassador program?
Read more: growth-marketing.beehiiv.com/p/marketing-...
Read more: growth-marketing.beehiiv.com/p/marketing-...
Marketing for Higher Education: The Playbook for Securing Your 2026 Intake Now
#27 — Struggling with admissions? Discover why your 2026-2027 enrolment success depends on starting your marketing for higher education today. Get the playbook now.
growth-marketing.beehiiv.com
September 13, 2025 at 1:05 PM
What's the #1 mistake universities make when trying to run an ambassador program?
Read more: growth-marketing.beehiiv.com/p/marketing-...
Read more: growth-marketing.beehiiv.com/p/marketing-...
4. The Inevitable Result:
More trust → 📈 Higher engagement → Better-qualified applicants → 🤑 Increased enrolment .
Stop selling the dream and start sharing the reality.
More trust → 📈 Higher engagement → Better-qualified applicants → 🤑 Increased enrolment .
Stop selling the dream and start sharing the reality.
September 13, 2025 at 1:05 PM
4. The Inevitable Result:
More trust → 📈 Higher engagement → Better-qualified applicants → 🤑 Increased enrolment .
Stop selling the dream and start sharing the reality.
More trust → 📈 Higher engagement → Better-qualified applicants → 🤑 Increased enrolment .
Stop selling the dream and start sharing the reality.
3. The Social Proof Flywheel:
One official post feels like an ad.
A dozen students sharing their "day in the life" on Instagram feels like a movement.
#Ambassadors put your social proof on autopilot.
One official post feels like an ad.
A dozen students sharing their "day in the life" on Instagram feels like a movement.
#Ambassadors put your social proof on autopilot.
September 13, 2025 at 1:05 PM
3. The Social Proof Flywheel:
One official post feels like an ad.
A dozen students sharing their "day in the life" on Instagram feels like a movement.
#Ambassadors put your social proof on autopilot.
One official post feels like an ad.
A dozen students sharing their "day in the life" on Instagram feels like a movement.
#Ambassadors put your social proof on autopilot.
2. The Relatability Engine:
Prospects don't see themselves in a 40-year-old marketing director.
They see their future selves in a current student who shares their anxieties and excitement.
That connection is un-buyable.
Prospects don't see themselves in a 40-year-old marketing director.
They see their future selves in a current student who shares their anxieties and excitement.
That connection is un-buyable.
September 13, 2025 at 1:05 PM
2. The Relatability Engine:
Prospects don't see themselves in a 40-year-old marketing director.
They see their future selves in a current student who shares their anxieties and excitement.
That connection is un-buyable.
Prospects don't see themselves in a 40-year-old marketing director.
They see their future selves in a current student who shares their anxieties and excitement.
That connection is un-buyable.
1. The Authenticity Gap:
Your marketing team is paid to say great things.
A student ambassador is trusted to tell the real story.
#GenZ can spot the difference from a mile away.
Your marketing team is paid to say great things.
A student ambassador is trusted to tell the real story.
#GenZ can spot the difference from a mile away.
September 13, 2025 at 1:05 PM
1. The Authenticity Gap:
Your marketing team is paid to say great things.
A student ambassador is trusted to tell the real story.
#GenZ can spot the difference from a mile away.
Your marketing team is paid to say great things.
A student ambassador is trusted to tell the real story.
#GenZ can spot the difference from a mile away.
This isn't complicated. It's about shifting from broadcasting to building belief.
Here’s the framework that high-growth institutions use:
Here’s the framework that high-growth institutions use:
September 13, 2025 at 1:05 PM
This isn't complicated. It's about shifting from broadcasting to building belief.
Here’s the framework that high-growth institutions use:
Here’s the framework that high-growth institutions use: