And wait until you double down with Reform

Yes that is one of our findings

To some extent, yes. The problem is that consequences are long term and most business leaders operate short term. I

Our study shows that who is unhappy—and when—matters.
If public opinion around pricing turns sour among scientists, policymakers, or the public, the financial risks are real.
#DrugPricing #PublicSentiment #BusinessEthics

So, does “bad ethics pay”?
Sometimes, in the short run. But not always—and it may hurt in the long term, especially when the right people are watching.
🧪📢⚖️

And what about the long term?
We found that firms facing less negative sentiment over time outperformed those with more public backlash.
Higher short-term returns don’t guarantee long-term success.
📉⏳

But not all stakeholders respond the same way.
When scientific or political news outlets express negative sentiment, firm performance drops.
These communities hold reputational and regulatory power—and their criticism can sting.
#StakeholderPower

First, the short term.
When business, finance, and legal news outlets or Reddit users react negatively to drug prices, firm performance often goes up.
Why? These audiences may interpret it as a bold, profit-maximising move.
#ShortTermGains

We analysed news and social media sentiment around drug pricing and matched it with financial data from pharma firms.
The goal? To see whether public outrage has financial consequences.

This government could be the best thing to happen to Europe - or at least not as bad as we thought at the start

Enhorabuena!

You’re absolutely right—it hasn’t gone mainstream yet. I believe our biggest conceptual enemy is the harmful false dichotomy between strategy and ethics. This has led business curricula to treat ethics as an afterthought rather than an integral part of strategy and profit maximisation.

Contrary to popular perception, that balance is already a big part of business education. We emphasise that maximising self-interest isn’t possible without restraint and consideration for others. Like many other groups, our reputation is often shaped by the more negative examples (sigh).

Absolutely. The European project should be more than a geographical reality.

Very interesting. I would add reducing the distance with students. It is tempting to shield yourself behind your status but in the end I think it damages engagement

What if the US is Saruman?

Pero fuiste tú?