1. It knows its users.
2. It’s reliable, ethical and transparent.
3. It takes context into account.
4. It’s easy to use and asks users how it’s doing.
And 5. when trust is lost, it adapts to rebuild it.
1. It knows its users.
2. It’s reliable, ethical and transparent.
3. It takes context into account.
4. It’s easy to use and asks users how it’s doing.
And 5. when trust is lost, it adapts to rebuild it.