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adtechedge.bsky.social
AdTech Edge
@adtechedge.bsky.social
11 followers 36 following 7 posts
Covering the technology behind modern advertising.
Ad platforms, data, measurement, and performance in a privacy-first world.
Built for B2B growth teams.
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adtechedge.bsky.social
Retail media is hard to measure because every platform defines “success” differently.

#RetailMedia #RMN #AdTech #MarketingMeasurement #DigitalAdvertising #Growth #MarketingOps
February 2, 2026 at 4:47 PM
adtechedge.bsky.social
AdTech buying decisions are driven by performance pressure and constant change. To win deals, brands must understand what truly pushes buyers to act.

#AdTech #DigitalAdvertising #MarketingTechnology #PrivacyFirst #MediaBuying #PerformanceMarketing #B2BMarketing #GoToMarket
January 30, 2026 at 11:18 AM
adtechedge.bsky.social
Kevel Sets Sights on Australia, Taps Former Xandr Executive to Lead Expansion

Read the Latest Full News – www.linkedin.com/feed/update/...

#AdTech #AdTechEdge #Kevel #DigitalAdvertising #Programmatic
January 30, 2026 at 11:11 AM
adtechedge.bsky.social
In an AI-driven ecosystem, coordination wins.
Ronn Torossian (5WPR) on why earned + paid media together drive real results.

Read Full Article Here: lnkd.in/d5PxrD85

#PRStrategy #PaidMedia #IntegratedMarketing
January 29, 2026 at 10:49 AM