We're launching groundbreaking projects aimed at better understanding where responsibility lies for inappropriately targeted and irresponsible ads that appear online. Learn more about our latest Tech4Good work: www.asa.org.uk/news/investi...

Our rules follow the law – advertisers cannot directly or indirectly market nicotine-containing vapes that aren’t licensed as medicines on most social media. Read more as
CAP issues a new Enforcement Notice to industry, cracking down on problem ads: www.asa.org.uk/news/cap-tak...

We've published four formal rulings this week, three of which were upheld. Ads were banned for making medical claims without being registered with the MHRA, inappropriate targeting that was likely to cause offence, and others. See how we ruled: www.asa.org.uk/rulings

We've published seven formal rulings today, including two important cases testing the claims made in ads about ULEZ. See how we ruled: www.asa.org.uk/rulings