Andrea De Mauro, PhD
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ademauro.com
Andrea De Mauro, PhD
@ademauro.com
Data Analytics and AI Exec Advisor and Founder | Book author, published by Pearson, FT, Packt, Apogeo | Professor of AI, Business and Marketing Analytics | Former Exec at Vodafone and P&G | ademauro.com | linkedin.com/in/andread
RAG is hardly as “simple” as it looks.
In AI Applications Made Easy, I explain why real-world RAG means more than uploading PDFs and pressing a button. It takes structure, context, business understanding. Now live on @manningbooks.bsky.social (discounted today — www.manning.com/dotd?a_aid=d...).
July 15, 2025 at 10:12 AM
#LearnSora Prompt: "A Labrador dog with a red tie giving a lecture on marketing at LUISS university in Rome”
". Critique: You can see pinus pinaster, the "maritime pine", typical of the Rome area, outside the window. How many tails has the Labrador got?
#OpenAI #Sora
December 22, 2024 at 11:30 AM
Teach a marketing student how to build an AI model from scratch, and magic will happen! 🪄✨

During my last semester at LUISS University, I witnessed firsthand how capable and creative students can be when they are empowered to merge management, data analytics, and AI into tangible business results.
December 22, 2024 at 9:21 AM
Exploring the Four Levels of RAG (Retrieval Augmented Generation): From basic fact retrieval to uncovering hidden rationales, this framework shows how LLMs evolve to provide deeper insights. Adapted from Zhao et al., 2024.
📄 Learn more: arxiv.org/abs/2409.14924
#AI #DataAnalytics #GenerativeAI
November 17, 2024 at 6:31 PM
After 12 months of writing, countless interviews and many sleepless nights, I’m thrilled to announce with my co-author Michele Pacifico that our new book is out! "The Financial Times Guide to Data-Driven Transformation: Maximise Business Value with Data Analytics"
www.amazon.co.uk/Financial-Ti...
November 17, 2024 at 3:57 PM