Car brand BYD's new SUV ad pokes fun at people walking and cycling, comparing them to Horse & Carts.

It joins a long list of car ads that sell a false promise of convenience and aspiration while punching down at sustainable transport modes.

So I made it a bit more realistic...

Trapped in traffic and stuck travelling long distances to work because of car-centric planning?

Be grateful, says Mercedes-Benz’s latest advert which aims to persuade us that spending two years of our lives stuck inside a car is somehow actually a good thing.

A human on a bicycle is nature's most efficient traveller.

A version of this graph went on to inspire Steve Jobs of Apple, who used it in a 1980 presentation describing the personal computer as "the equivalent of a bicycle for our minds."

The Embankment cycleway (CS3) in London was purposefully built to be wider than was usual in order to future proof it.

Some said it would hardly be used.

Now there’s a decent case for widening it further.

Induced demand is real.

Campaign from Virginia Department of Motor Vehicles
Agency: twotango.co

For years in the UK and US, they’ve had a PR problem. Seen as old-fashioned, uncool, a bit of a joke.

But that’s starting to change.