Adam Monago
@adammonago.com
Product #marketing and strategy leader. Gardener. Yogi. Genealogist. Musician. Formerly Thoughtworks, ICF, JRI-Poland. Opinions my own.
In a world where data is everywhere but understanding is scarce, the next competitive edge isn’t information—it’s interpretation.
“Renting the Cold Start: Why Understanding-as-a-Service Will…
https://www.adammonago.com/understanding-as-a-service/?utm_source=bluesky&utm_medium=jetpack_social
“Renting the Cold Start: Why Understanding-as-a-Service Will…
https://www.adammonago.com/understanding-as-a-service/?utm_source=bluesky&utm_medium=jetpack_social
December 3, 2025 at 12:18 AM
In a world where data is everywhere but understanding is scarce, the next competitive edge isn’t information—it’s interpretation.
“Renting the Cold Start: Why Understanding-as-a-Service Will…
https://www.adammonago.com/understanding-as-a-service/?utm_source=bluesky&utm_medium=jetpack_social
“Renting the Cold Start: Why Understanding-as-a-Service Will…
https://www.adammonago.com/understanding-as-a-service/?utm_source=bluesky&utm_medium=jetpack_social
Organizations today are overfed on change but undernourished in understanding.
In The Digestion Gap, Part IV: Designing for Absorption, I explore how to turn motion into…
https://www.adammonago.com/designing-for-absorption-the-digestion-gap-part-iv/?utm_source=bluesky&utm_medium=jetpack_social
In The Digestion Gap, Part IV: Designing for Absorption, I explore how to turn motion into…
https://www.adammonago.com/designing-for-absorption-the-digestion-gap-part-iv/?utm_source=bluesky&utm_medium=jetpack_social
November 17, 2025 at 12:02 PM
Organizations today are overfed on change but undernourished in understanding.
In The Digestion Gap, Part IV: Designing for Absorption, I explore how to turn motion into…
https://www.adammonago.com/designing-for-absorption-the-digestion-gap-part-iv/?utm_source=bluesky&utm_medium=jetpack_social
In The Digestion Gap, Part IV: Designing for Absorption, I explore how to turn motion into…
https://www.adammonago.com/designing-for-absorption-the-digestion-gap-part-iv/?utm_source=bluesky&utm_medium=jetpack_social
When technology moves faster than understanding, organizations starve on a diet of their own innovation. The Digestion Gap, Part III unpacks how speed without…
https://www.adammonago.com/digestion-gap-part-3-understanding-organizational-dynamics/?utm_source=bluesky&utm_medium=jetpack_social
https://www.adammonago.com/digestion-gap-part-3-understanding-organizational-dynamics/?utm_source=bluesky&utm_medium=jetpack_social
November 1, 2025 at 3:44 PM
When technology moves faster than understanding, organizations starve on a diet of their own innovation. The Digestion Gap, Part III unpacks how speed without…
https://www.adammonago.com/digestion-gap-part-3-understanding-organizational-dynamics/?utm_source=bluesky&utm_medium=jetpack_social
https://www.adammonago.com/digestion-gap-part-3-understanding-organizational-dynamics/?utm_source=bluesky&utm_medium=jetpack_social
We’re overfed on information but undernourished in understanding.
In Part II of The Digestion Gap, I explore the forces behind organizational indigestion—and what it reveals about work in the…
https://www.adammonago.com/diagnosing-modern-organization/?utm_source=bluesky&utm_medium=jetpack_social
In Part II of The Digestion Gap, I explore the forces behind organizational indigestion—and what it reveals about work in the…
https://www.adammonago.com/diagnosing-modern-organization/?utm_source=bluesky&utm_medium=jetpack_social
October 25, 2025 at 4:55 PM
We’re overfed on information but undernourished in understanding.
In Part II of The Digestion Gap, I explore the forces behind organizational indigestion—and what it reveals about work in the…
https://www.adammonago.com/diagnosing-modern-organization/?utm_source=bluesky&utm_medium=jetpack_social
In Part II of The Digestion Gap, I explore the forces behind organizational indigestion—and what it reveals about work in the…
https://www.adammonago.com/diagnosing-modern-organization/?utm_source=bluesky&utm_medium=jetpack_social
Thriving isn’t just about who stands beside you — it’s about what happens between you.
Love, trust, and play aren’t luxuries. They’re the architecture of thriving.
Read “The Architecture of Thriving:…
https://www.adammonago.com/architecture-of-thriving/?utm_source=bluesky&utm_medium=jetpack_social
Love, trust, and play aren’t luxuries. They’re the architecture of thriving.
Read “The Architecture of Thriving:…
https://www.adammonago.com/architecture-of-thriving/?utm_source=bluesky&utm_medium=jetpack_social
October 20, 2025 at 12:50 AM
Thriving isn’t just about who stands beside you — it’s about what happens between you.
Love, trust, and play aren’t luxuries. They’re the architecture of thriving.
Read “The Architecture of Thriving:…
https://www.adammonago.com/architecture-of-thriving/?utm_source=bluesky&utm_medium=jetpack_social
Love, trust, and play aren’t luxuries. They’re the architecture of thriving.
Read “The Architecture of Thriving:…
https://www.adammonago.com/architecture-of-thriving/?utm_source=bluesky&utm_medium=jetpack_social
The difference between surviving and thriving is who stands beside you.
Support isn’t about fixing—it’s about presence, forgiveness, and trust.
We rise in relationship, not alone.
Full…
https://www.adammonago.com/difference-between-surviving-thriving/?utm_source=bluesky&utm_medium=jetpack_social
Support isn’t about fixing—it’s about presence, forgiveness, and trust.
We rise in relationship, not alone.
Full…
https://www.adammonago.com/difference-between-surviving-thriving/?utm_source=bluesky&utm_medium=jetpack_social
October 10, 2025 at 11:33 PM
The difference between surviving and thriving is who stands beside you.
Support isn’t about fixing—it’s about presence, forgiveness, and trust.
We rise in relationship, not alone.
Full…
https://www.adammonago.com/difference-between-surviving-thriving/?utm_source=bluesky&utm_medium=jetpack_social
Support isn’t about fixing—it’s about presence, forgiveness, and trust.
We rise in relationship, not alone.
Full…
https://www.adammonago.com/difference-between-surviving-thriving/?utm_source=bluesky&utm_medium=jetpack_social
📉 In 2024, >50% of grads worked jobs that didn’t require a degree.
🤖 AI is replacing entry-level tasks.
🧑🏫 Mentorship is thin.
The result? Jack’s 85 unanswered apps, Azraiel’s…
https://www.adammonago.com/missing-rung-ai-vanishing-entry-level-job/?utm_source=bluesky&utm_medium=jetpack_social
🤖 AI is replacing entry-level tasks.
🧑🏫 Mentorship is thin.
The result? Jack’s 85 unanswered apps, Azraiel’s…
https://www.adammonago.com/missing-rung-ai-vanishing-entry-level-job/?utm_source=bluesky&utm_medium=jetpack_social
September 22, 2025 at 11:02 AM
📉 In 2024, >50% of grads worked jobs that didn’t require a degree.
🤖 AI is replacing entry-level tasks.
🧑🏫 Mentorship is thin.
The result? Jack’s 85 unanswered apps, Azraiel’s…
https://www.adammonago.com/missing-rung-ai-vanishing-entry-level-job/?utm_source=bluesky&utm_medium=jetpack_social
🤖 AI is replacing entry-level tasks.
🧑🏫 Mentorship is thin.
The result? Jack’s 85 unanswered apps, Azraiel’s…
https://www.adammonago.com/missing-rung-ai-vanishing-entry-level-job/?utm_source=bluesky&utm_medium=jetpack_social
Stepstones, Not Moonshots.
AI isn’t just rewriting jobs — it’s rewriting the org chart.
Most pilots fail because orgs consume them faster than they can absorb.
It’s time to build rituals,…
https://www.adammonago.com/stepstones-not-moonshots-leading-ai/?utm_source=bluesky&utm_medium=jetpack_social
AI isn’t just rewriting jobs — it’s rewriting the org chart.
Most pilots fail because orgs consume them faster than they can absorb.
It’s time to build rituals,…
https://www.adammonago.com/stepstones-not-moonshots-leading-ai/?utm_source=bluesky&utm_medium=jetpack_social
September 12, 2025 at 11:01 AM
Stepstones, Not Moonshots.
AI isn’t just rewriting jobs — it’s rewriting the org chart.
Most pilots fail because orgs consume them faster than they can absorb.
It’s time to build rituals,…
https://www.adammonago.com/stepstones-not-moonshots-leading-ai/?utm_source=bluesky&utm_medium=jetpack_social
AI isn’t just rewriting jobs — it’s rewriting the org chart.
Most pilots fail because orgs consume them faster than they can absorb.
It’s time to build rituals,…
https://www.adammonago.com/stepstones-not-moonshots-leading-ai/?utm_source=bluesky&utm_medium=jetpack_social
My school superintendent didn’t open her letter with test scores.
She led with IT uptime.
Every job is becoming, in part, an IT job.
That’s what hybrid roles look like — the fusion of human…
https://www.adammonago.com/when-every-job-becomes-an-it-job/?utm_source=bluesky&utm_medium=jetpack_social
She led with IT uptime.
Every job is becoming, in part, an IT job.
That’s what hybrid roles look like — the fusion of human…
https://www.adammonago.com/when-every-job-becomes-an-it-job/?utm_source=bluesky&utm_medium=jetpack_social
September 5, 2025 at 11:03 AM
My school superintendent didn’t open her letter with test scores.
She led with IT uptime.
Every job is becoming, in part, an IT job.
That’s what hybrid roles look like — the fusion of human…
https://www.adammonago.com/when-every-job-becomes-an-it-job/?utm_source=bluesky&utm_medium=jetpack_social
She led with IT uptime.
Every job is becoming, in part, an IT job.
That’s what hybrid roles look like — the fusion of human…
https://www.adammonago.com/when-every-job-becomes-an-it-job/?utm_source=bluesky&utm_medium=jetpack_social
Your demo flopped because you're missing context, not features.
New post: How "context engineering" transforms scattered info into instant buyer understanding.
The same…
https://www.adammonago.com/mastering-context-continuous-learning-market-success/?utm_source=bluesky&utm_medium=jetpack_social
New post: How "context engineering" transforms scattered info into instant buyer understanding.
The same…
https://www.adammonago.com/mastering-context-continuous-learning-market-success/?utm_source=bluesky&utm_medium=jetpack_social
August 29, 2025 at 11:00 AM
Your demo flopped because you're missing context, not features.
New post: How "context engineering" transforms scattered info into instant buyer understanding.
The same…
https://www.adammonago.com/mastering-context-continuous-learning-market-success/?utm_source=bluesky&utm_medium=jetpack_social
New post: How "context engineering" transforms scattered info into instant buyer understanding.
The same…
https://www.adammonago.com/mastering-context-continuous-learning-market-success/?utm_source=bluesky&utm_medium=jetpack_social
🧠 The "Digestion Gap" is killing your best ideas.
Your brain can only hold ~4 items in working memory. But you're consuming info at machine speed.
Result: Teams that generate brilliant hackathon…
https://www.adammonago.com/the-digestion-gap-ai/?utm_source=bluesky&utm_medium=jetpack_social
Your brain can only hold ~4 items in working memory. But you're consuming info at machine speed.
Result: Teams that generate brilliant hackathon…
https://www.adammonago.com/the-digestion-gap-ai/?utm_source=bluesky&utm_medium=jetpack_social
August 23, 2025 at 12:00 PM
🧠 The "Digestion Gap" is killing your best ideas.
Your brain can only hold ~4 items in working memory. But you're consuming info at machine speed.
Result: Teams that generate brilliant hackathon…
https://www.adammonago.com/the-digestion-gap-ai/?utm_source=bluesky&utm_medium=jetpack_social
Your brain can only hold ~4 items in working memory. But you're consuming info at machine speed.
Result: Teams that generate brilliant hackathon…
https://www.adammonago.com/the-digestion-gap-ai/?utm_source=bluesky&utm_medium=jetpack_social
Ancient language patterns explain why AI transformation feels so disorienting.
Proto-Indo-European took 1000 years to spread across cultures. AI vocabularies are doing the same thing in organizations - but in…
https://www.adammonago.com/syntax-of-change/?utm_source=bluesky&utm_medium=jetpack_social
Proto-Indo-European took 1000 years to spread across cultures. AI vocabularies are doing the same thing in organizations - but in…
https://www.adammonago.com/syntax-of-change/?utm_source=bluesky&utm_medium=jetpack_social
August 15, 2025 at 11:00 AM
Ancient language patterns explain why AI transformation feels so disorienting.
Proto-Indo-European took 1000 years to spread across cultures. AI vocabularies are doing the same thing in organizations - but in…
https://www.adammonago.com/syntax-of-change/?utm_source=bluesky&utm_medium=jetpack_social
Proto-Indo-European took 1000 years to spread across cultures. AI vocabularies are doing the same thing in organizations - but in…
https://www.adammonago.com/syntax-of-change/?utm_source=bluesky&utm_medium=jetpack_social
The "go solo or get left behind" advice for 50+ professionals is a false dichotomy.
While companies keep Boomers longer and bet on Millennials for AI, they're missing the generation…
https://www.adammonago.com/not-done-yet-lessons-from-the-long-middle/?utm_source=bluesky&utm_medium=jetpack_social
While companies keep Boomers longer and bet on Millennials for AI, they're missing the generation…
https://www.adammonago.com/not-done-yet-lessons-from-the-long-middle/?utm_source=bluesky&utm_medium=jetpack_social
August 7, 2025 at 11:01 AM
The "go solo or get left behind" advice for 50+ professionals is a false dichotomy.
While companies keep Boomers longer and bet on Millennials for AI, they're missing the generation…
https://www.adammonago.com/not-done-yet-lessons-from-the-long-middle/?utm_source=bluesky&utm_medium=jetpack_social
While companies keep Boomers longer and bet on Millennials for AI, they're missing the generation…
https://www.adammonago.com/not-done-yet-lessons-from-the-long-middle/?utm_source=bluesky&utm_medium=jetpack_social
Back in 2016, I wrote about podcasting's future. Got some right, missed others.
Didn't see: YouTube becoming #1 platform, AI as editing assistant, video dominance.
Just published my…
https://www.adammonago.com/the-future-of-podcasting-revisited/?utm_source=bluesky&utm_medium=jetpack_social
Didn't see: YouTube becoming #1 platform, AI as editing assistant, video dominance.
Just published my…
https://www.adammonago.com/the-future-of-podcasting-revisited/?utm_source=bluesky&utm_medium=jetpack_social
August 3, 2025 at 3:03 PM
Back in 2016, I wrote about podcasting's future. Got some right, missed others.
Didn't see: YouTube becoming #1 platform, AI as editing assistant, video dominance.
Just published my…
https://www.adammonago.com/the-future-of-podcasting-revisited/?utm_source=bluesky&utm_medium=jetpack_social
Didn't see: YouTube becoming #1 platform, AI as editing assistant, video dominance.
Just published my…
https://www.adammonago.com/the-future-of-podcasting-revisited/?utm_source=bluesky&utm_medium=jetpack_social
🧭 New piece: "Choose Your Controls: The Hidden Cost of Convenience"
Why enterprise buyers are rejecting multi-year SaaS contracts, and what it teaches us about AI, platforms, and strategic…
https://www.adammonago.com/choose-your-controls/?utm_source=bluesky&utm_medium=jetpack_social
Why enterprise buyers are rejecting multi-year SaaS contracts, and what it teaches us about AI, platforms, and strategic…
https://www.adammonago.com/choose-your-controls/?utm_source=bluesky&utm_medium=jetpack_social
August 1, 2025 at 11:02 AM
🧭 New piece: "Choose Your Controls: The Hidden Cost of Convenience"
Why enterprise buyers are rejecting multi-year SaaS contracts, and what it teaches us about AI, platforms, and strategic…
https://www.adammonago.com/choose-your-controls/?utm_source=bluesky&utm_medium=jetpack_social
Why enterprise buyers are rejecting multi-year SaaS contracts, and what it teaches us about AI, platforms, and strategic…
https://www.adammonago.com/choose-your-controls/?utm_source=bluesky&utm_medium=jetpack_social
🚀 The future of work isn't automation—it's amplification.
Most companies:
Human → AI replacement
Smart companies:
Human + AI = breakthrough
New: "The Bionic Workplace"
3 levels:
AI as Tool
AI as…
https://www.adammonago.com/bionic-workplace/?utm_source=bluesky&utm_medium=jetpack_social
Most companies:
Human → AI replacement
Smart companies:
Human + AI = breakthrough
New: "The Bionic Workplace"
3 levels:
AI as Tool
AI as…
https://www.adammonago.com/bionic-workplace/?utm_source=bluesky&utm_medium=jetpack_social
July 23, 2025 at 11:01 AM
🚀 The future of work isn't automation—it's amplification.
Most companies:
Human → AI replacement
Smart companies:
Human + AI = breakthrough
New: "The Bionic Workplace"
3 levels:
AI as Tool
AI as…
https://www.adammonago.com/bionic-workplace/?utm_source=bluesky&utm_medium=jetpack_social
Most companies:
Human → AI replacement
Smart companies:
Human + AI = breakthrough
New: "The Bionic Workplace"
3 levels:
AI as Tool
AI as…
https://www.adammonago.com/bionic-workplace/?utm_source=bluesky&utm_medium=jetpack_social
🎵 On my 51st birthday, reflecting on 5 creative lessons from Iron & Wine that apply to building anything meaningful:
Consistency beats inspiration
Environment…
https://www.adammonago.com/structured-serendipity-5-creative-lessons-from-iron-and-wine/?utm_source=bluesky&utm_medium=jetpack_social
Consistency beats inspiration
Environment…
https://www.adammonago.com/structured-serendipity-5-creative-lessons-from-iron-and-wine/?utm_source=bluesky&utm_medium=jetpack_social
July 15, 2025 at 11:01 AM
🎵 On my 51st birthday, reflecting on 5 creative lessons from Iron & Wine that apply to building anything meaningful:
Consistency beats inspiration
Environment…
https://www.adammonago.com/structured-serendipity-5-creative-lessons-from-iron-and-wine/?utm_source=bluesky&utm_medium=jetpack_social
Consistency beats inspiration
Environment…
https://www.adammonago.com/structured-serendipity-5-creative-lessons-from-iron-and-wine/?utm_source=bluesky&utm_medium=jetpack_social
🧠 We're mourning the loss of analytical thinking as AI takes over.
What remains human? Intuition, timing, reading the room.
The future belongs to whole-hand intelligence, not just pointing fingers…
https://www.adammonago.com/when-knowing-isnt-enough/?utm_source=bluesky&utm_medium=jetpack_social
What remains human? Intuition, timing, reading the room.
The future belongs to whole-hand intelligence, not just pointing fingers…
https://www.adammonago.com/when-knowing-isnt-enough/?utm_source=bluesky&utm_medium=jetpack_social
July 9, 2025 at 11:01 AM
🧠 We're mourning the loss of analytical thinking as AI takes over.
What remains human? Intuition, timing, reading the room.
The future belongs to whole-hand intelligence, not just pointing fingers…
https://www.adammonago.com/when-knowing-isnt-enough/?utm_source=bluesky&utm_medium=jetpack_social
What remains human? Intuition, timing, reading the room.
The future belongs to whole-hand intelligence, not just pointing fingers…
https://www.adammonago.com/when-knowing-isnt-enough/?utm_source=bluesky&utm_medium=jetpack_social
CMO: "We promoted our first AI agent to Senior Marketing Manager."
Agent handles campaigns. Humans handle intuition & cultural moments.
New reality: Algorithms run the office. Humans run the…
https://www.adammonago.com/not-your-parents-marketing-org/?utm_source=bluesky&utm_medium=jetpack_social
Agent handles campaigns. Humans handle intuition & cultural moments.
New reality: Algorithms run the office. Humans run the…
https://www.adammonago.com/not-your-parents-marketing-org/?utm_source=bluesky&utm_medium=jetpack_social
July 2, 2025 at 11:00 AM
CMO: "We promoted our first AI agent to Senior Marketing Manager."
Agent handles campaigns. Humans handle intuition & cultural moments.
New reality: Algorithms run the office. Humans run the…
https://www.adammonago.com/not-your-parents-marketing-org/?utm_source=bluesky&utm_medium=jetpack_social
Agent handles campaigns. Humans handle intuition & cultural moments.
New reality: Algorithms run the office. Humans run the…
https://www.adammonago.com/not-your-parents-marketing-org/?utm_source=bluesky&utm_medium=jetpack_social
🚨 Prompt Wars Are Over. Context Engineers Won.
Competitors built AI systems that automate your 3-week tasks instantly.
12 months = insurmountable advantages
24 months =…
https://www.adammonago.com/the-prompt-wars-are-over-context-engineers-won/?utm_source=bluesky&utm_medium=jetpack_social
Competitors built AI systems that automate your 3-week tasks instantly.
12 months = insurmountable advantages
24 months =…
https://www.adammonago.com/the-prompt-wars-are-over-context-engineers-won/?utm_source=bluesky&utm_medium=jetpack_social
June 25, 2025 at 11:30 AM
🚨 Prompt Wars Are Over. Context Engineers Won.
Competitors built AI systems that automate your 3-week tasks instantly.
12 months = insurmountable advantages
24 months =…
https://www.adammonago.com/the-prompt-wars-are-over-context-engineers-won/?utm_source=bluesky&utm_medium=jetpack_social
Competitors built AI systems that automate your 3-week tasks instantly.
12 months = insurmountable advantages
24 months =…
https://www.adammonago.com/the-prompt-wars-are-over-context-engineers-won/?utm_source=bluesky&utm_medium=jetpack_social
In my latest newsletter, I'm examining how cooperation, delegation, and asking insightful questions remain uniquely human capabilities—even as AI grows more sophisticated.
The most effective leaders will blend tech prowess with irreplaceable human skills.
www.adammonago.com/3-essential-...
The most effective leaders will blend tech prowess with irreplaceable human skills.
www.adammonago.com/3-essential-...
May 21, 2025 at 12:59 AM
In my latest newsletter, I'm examining how cooperation, delegation, and asking insightful questions remain uniquely human capabilities—even as AI grows more sophisticated.
The most effective leaders will blend tech prowess with irreplaceable human skills.
www.adammonago.com/3-essential-...
The most effective leaders will blend tech prowess with irreplaceable human skills.
www.adammonago.com/3-essential-...
Found this April 1996 edition of Rolling Stone in my archives. Cover stories include the Rise and Fall of Apple Computer. 😂 as we know Apple soldiered on, The Beatles continued to monetize their outtakes and Snoop Dogg is still winning.
April 24, 2025 at 2:10 AM
Found this April 1996 edition of Rolling Stone in my archives. Cover stories include the Rise and Fall of Apple Computer. 😂 as we know Apple soldiered on, The Beatles continued to monetize their outtakes and Snoop Dogg is still winning.
Friend asks, "Have you seen the new Jaguar brand?". Self, "no" (Googles Jaguar).... oh....
November 23, 2024 at 10:19 PM
Friend asks, "Have you seen the new Jaguar brand?". Self, "no" (Googles Jaguar).... oh....