Adam Fetcher
@adamkfetcher.bsky.social
Co-founder of Big Future Mission & Message / Helping brands use advocacy to stand out without getting singled out
Former exec at Patagonia, Rivian, Lyft & New Belgium + Obama senior official 2008-2012
Former exec at Patagonia, Rivian, Lyft & New Belgium + Obama senior official 2008-2012
Reposted by Adam Fetcher
They are flooding the zone. Do not consent to being flooded.
One of these things is not like the others.
Musk’s anti-constitutional coup is of supreme importance, because it would unravel the republic itself.
We need to focus. And need a media that can name reality.
the.ink/p/focus-on-t...
One of these things is not like the others.
Musk’s anti-constitutional coup is of supreme importance, because it would unravel the republic itself.
We need to focus. And need a media that can name reality.
the.ink/p/focus-on-t...
Focus on the coup
One of these things is not like the others
the.ink
February 5, 2025 at 11:08 AM
They are flooding the zone. Do not consent to being flooded.
One of these things is not like the others.
Musk’s anti-constitutional coup is of supreme importance, because it would unravel the republic itself.
We need to focus. And need a media that can name reality.
the.ink/p/focus-on-t...
One of these things is not like the others.
Musk’s anti-constitutional coup is of supreme importance, because it would unravel the republic itself.
We need to focus. And need a media that can name reality.
the.ink/p/focus-on-t...
When "drill, baby, drill" gives (and gets) the same vibes as "please clap," you know the real energy emergency has arrived. www.wsj.com/business/ene...
U.S. Frackers and Saudi Officials Tell Trump They Won’t Drill More — The Wall Street Journal
President says lower prices will solve many of the country’s problems but finds early resistance in the oil market
apple.news
February 3, 2025 at 8:39 PM
When "drill, baby, drill" gives (and gets) the same vibes as "please clap," you know the real energy emergency has arrived. www.wsj.com/business/ene...
In 2023, #BudLight lost up to $1B because it failed to maintain a healthy "Brand Worldview."
Read on to learn how brands can step confidently into the public discourse – without getting caught in a cultural buzzsaw – by practicing this crucial concept.
bigfuture.substack.com/p/explaining...
Read on to learn how brands can step confidently into the public discourse – without getting caught in a cultural buzzsaw – by practicing this crucial concept.
bigfuture.substack.com/p/explaining...
Explaining 'Brand Worldview' – why mission & values aren't enough
Corporate advocacy should never be about Trump (or any singular person, moment or trend) – but good strategy always adapts to evolving political and cultural context
bigfuture.substack.com
January 28, 2025 at 3:44 PM
In 2023, #BudLight lost up to $1B because it failed to maintain a healthy "Brand Worldview."
Read on to learn how brands can step confidently into the public discourse – without getting caught in a cultural buzzsaw – by practicing this crucial concept.
bigfuture.substack.com/p/explaining...
Read on to learn how brands can step confidently into the public discourse – without getting caught in a cultural buzzsaw – by practicing this crucial concept.
bigfuture.substack.com/p/explaining...
Thought experiment: Imagine if Meta decided to operate as a corporation, instead of a plaything for its immature founder.
bigfuture.substack.com/p/meta-massi...
bigfuture.substack.com/p/meta-massi...
Meta massively misreads the moment
Power, profits & politics converge like never before – plus, a party at Peter Thiel's pad!
bigfuture.substack.com
January 21, 2025 at 7:51 PM
Thought experiment: Imagine if Meta decided to operate as a corporation, instead of a plaything for its immature founder.
bigfuture.substack.com/p/meta-massi...
bigfuture.substack.com/p/meta-massi...
Another way to say "DEI" is building a cohesive and motivated workforce that understands the communities that fuel your business.
Without this strategic advantage, businesses atrophy their ability to make and market products that appeal to people outside the majority. www.axios.com/2025/01/15/d...
Without this strategic advantage, businesses atrophy their ability to make and market products that appeal to people outside the majority. www.axios.com/2025/01/15/d...
Meta indicates that ending DEI programs likely means less diversity
Its own 2019 DEI goals appear to have worked to increase diversity.
www.axios.com
January 15, 2025 at 4:24 PM
Another way to say "DEI" is building a cohesive and motivated workforce that understands the communities that fuel your business.
Without this strategic advantage, businesses atrophy their ability to make and market products that appeal to people outside the majority. www.axios.com/2025/01/15/d...
Without this strategic advantage, businesses atrophy their ability to make and market products that appeal to people outside the majority. www.axios.com/2025/01/15/d...
Harvard Business Review came to the same conclusions I did (link in my tweet below) in the wake of the cold-blooded murder UnitedHealthCare CEO Brian Thompson. Corporations and brands ignore populist fury at their own peril. hbr.org/2024/12/the-...
January 10, 2025 at 6:46 PM
Harvard Business Review came to the same conclusions I did (link in my tweet below) in the wake of the cold-blooded murder UnitedHealthCare CEO Brian Thompson. Corporations and brands ignore populist fury at their own peril. hbr.org/2024/12/the-...
My latest essay shares lessons for brands in 2025.
We often mistake politics for the primary system that needs fixing.
But for businesses to pretend like the problem is “over there” in Washington is to fundamentally misunderstand the American psyche.
bigfuture.substack.com/p/how-to-sol...
We often mistake politics for the primary system that needs fixing.
But for businesses to pretend like the problem is “over there” in Washington is to fundamentally misunderstand the American psyche.
bigfuture.substack.com/p/how-to-sol...
How to solve the central brand challenge of 2025: Standing out – without getting singled out
Year-end lessons gleaned from economic populism, our recalcitrant politics, and parenting our three-year-old
bigfuture.substack.com
January 9, 2025 at 7:38 PM
My latest essay shares lessons for brands in 2025.
We often mistake politics for the primary system that needs fixing.
But for businesses to pretend like the problem is “over there” in Washington is to fundamentally misunderstand the American psyche.
bigfuture.substack.com/p/how-to-sol...
We often mistake politics for the primary system that needs fixing.
But for businesses to pretend like the problem is “over there” in Washington is to fundamentally misunderstand the American psyche.
bigfuture.substack.com/p/how-to-sol...
First post on @bsky.app! 👋
In my work, I help brands engage in smart, focused advocacy strategies that drive brand health and mitigate the landmines of politics today. I'm also a Minnesota girl dad, addict in recovery, and journalism junkie.
My goal here is to keep learning. www.bigfuture.us
In my work, I help brands engage in smart, focused advocacy strategies that drive brand health and mitigate the landmines of politics today. I'm also a Minnesota girl dad, addict in recovery, and journalism junkie.
My goal here is to keep learning. www.bigfuture.us
Big Future Agency - Brand Advocacy & Business Strategy
Innovative consulting agency with deep experience helping businesses and brands navigate the complex arena of politics and advocacy. We build focused, durable, impact-driven advocacy platforms that ac...
www.bigfuture.us
January 9, 2025 at 7:35 PM
First post on @bsky.app! 👋
In my work, I help brands engage in smart, focused advocacy strategies that drive brand health and mitigate the landmines of politics today. I'm also a Minnesota girl dad, addict in recovery, and journalism junkie.
My goal here is to keep learning. www.bigfuture.us
In my work, I help brands engage in smart, focused advocacy strategies that drive brand health and mitigate the landmines of politics today. I'm also a Minnesota girl dad, addict in recovery, and journalism junkie.
My goal here is to keep learning. www.bigfuture.us