ADage Marketing Group
@adagemarketing.bsky.social
An agile team of innovators serving the senior living industry by developing game-changing marketing & sales solutions.
Most marketing is built for the 2 p.m. tour—not the 2 a.m. search.
At 2 a.m., families want relief, honesty, and doable next steps.
Design for that moment and the 2 p.m. tour becomes a continuation, not a pitch.
What’s the top 2 a.m. question you hear?
#SeniorLivingMarketing
At 2 a.m., families want relief, honesty, and doable next steps.
Design for that moment and the 2 p.m. tour becomes a continuation, not a pitch.
What’s the top 2 a.m. question you hear?
#SeniorLivingMarketing
December 11, 2025 at 1:40 PM
Most marketing is built for the 2 p.m. tour—not the 2 a.m. search.
At 2 a.m., families want relief, honesty, and doable next steps.
Design for that moment and the 2 p.m. tour becomes a continuation, not a pitch.
What’s the top 2 a.m. question you hear?
#SeniorLivingMarketing
At 2 a.m., families want relief, honesty, and doable next steps.
Design for that moment and the 2 p.m. tour becomes a continuation, not a pitch.
What’s the top 2 a.m. question you hear?
#SeniorLivingMarketing
Search is brutally local. Families don’t look for “senior living in this zip code” — they search assisted living near [city] or rehab [x] minutes from [landmark].
Show hyper-local proof: real neighborhoods, real partners, real stories.
#SeniorLivingMarketing #HyperLocal
Show hyper-local proof: real neighborhoods, real partners, real stories.
#SeniorLivingMarketing #HyperLocal
December 6, 2025 at 11:46 AM
Search is brutally local. Families don’t look for “senior living in this zip code” — they search assisted living near [city] or rehab [x] minutes from [landmark].
Show hyper-local proof: real neighborhoods, real partners, real stories.
#SeniorLivingMarketing #HyperLocal
Show hyper-local proof: real neighborhoods, real partners, real stories.
#SeniorLivingMarketing #HyperLocal
Marketing doesn’t end at the deposit.
The first 30–90 days shape referrals and reviews. Map every anxiety point—tour, assessment, move-in, first billing—and script for them. Then show it in your marketing.
Comment ANXIETY ARC for a simple framework.
The first 30–90 days shape referrals and reviews. Map every anxiety point—tour, assessment, move-in, first billing—and script for them. Then show it in your marketing.
Comment ANXIETY ARC for a simple framework.
December 5, 2025 at 11:10 AM
Marketing doesn’t end at the deposit.
The first 30–90 days shape referrals and reviews. Map every anxiety point—tour, assessment, move-in, first billing—and script for them. Then show it in your marketing.
Comment ANXIETY ARC for a simple framework.
The first 30–90 days shape referrals and reviews. Map every anxiety point—tour, assessment, move-in, first billing—and script for them. Then show it in your marketing.
Comment ANXIETY ARC for a simple framework.
Inside senior living is better than the story outside. New 2025 data shows why. Our latest blog shares 12 marketing shifts for 2026—from selling the next chapter to supporting the anxiety arc. Read more at ADage.
adagemarketinggroup.com/12-senior-li...
adagemarketinggroup.com/12-senior-li...
12 Senior Living Marketing Tips for 2026
Discover 12 senior living marketing pro tips for 2026 to attract better-fit leads, strengthen move-ins, and increase length of stay across your communities.
adagemarketinggroup.com
December 3, 2025 at 12:04 PM
Inside senior living is better than the story outside. New 2025 data shows why. Our latest blog shares 12 marketing shifts for 2026—from selling the next chapter to supporting the anxiety arc. Read more at ADage.
adagemarketinggroup.com/12-senior-li...
adagemarketinggroup.com/12-senior-li...
Gratitude isn’t seasonal — it’s structural.
In our 2030 Report, The Intersection highlights how reciprocity builds agency for older adults. With Thanksgiving ahead, it’s a reminder that generosity should be daily. ADage helps leaders bring this into future-ready planning.
In our 2030 Report, The Intersection highlights how reciprocity builds agency for older adults. With Thanksgiving ahead, it’s a reminder that generosity should be daily. ADage helps leaders bring this into future-ready planning.
November 26, 2025 at 11:58 AM
Gratitude isn’t seasonal — it’s structural.
In our 2030 Report, The Intersection highlights how reciprocity builds agency for older adults. With Thanksgiving ahead, it’s a reminder that generosity should be daily. ADage helps leaders bring this into future-ready planning.
In our 2030 Report, The Intersection highlights how reciprocity builds agency for older adults. With Thanksgiving ahead, it’s a reminder that generosity should be daily. ADage helps leaders bring this into future-ready planning.
Amenities won’t cut it in 2030. Operators and capital partners are shifting to ecosystems, sustainability proof points, and programs that drive wellbeing and trust.
Read our new blog on what future-ready really looks like: adagemarketinggroup.com/programming-...
Read our new blog on what future-ready really looks like: adagemarketinggroup.com/programming-...
Future of Senior Living: Sustainable Design, Belonging & Trust
Future-ready senior living operators can use sustainable programs and design to attract residents, build trust, and align with ESG expectations.
adagemarketinggroup.com
November 25, 2025 at 12:15 PM
Amenities won’t cut it in 2030. Operators and capital partners are shifting to ecosystems, sustainability proof points, and programs that drive wellbeing and trust.
Read our new blog on what future-ready really looks like: adagemarketinggroup.com/programming-...
Read our new blog on what future-ready really looks like: adagemarketinggroup.com/programming-...
Sustainable communities support people, not just the planet. “Well span” is shaping what older adults choose and trust. From adaptive movement to circadian spaces, wellness is now a brand signal. Rethinking how this impacts consumer behavior? Let’s talk strategy.
November 24, 2025 at 12:35 PM
Sustainable communities support people, not just the planet. “Well span” is shaping what older adults choose and trust. From adaptive movement to circadian spaces, wellness is now a brand signal. Rethinking how this impacts consumer behavior? Let’s talk strategy.
Life enrichment can drain a team or drive a community forward. Resident-led maker labs, textile reuse, upcycling, and circular crafting create engagement that renews itself. Regenerative programming strengthens culture and builds community identity.
#LifeEnrichment #SustainableSeniorLiving
#LifeEnrichment #SustainableSeniorLiving
November 20, 2025 at 12:19 PM
Life enrichment can drain a team or drive a community forward. Resident-led maker labs, textile reuse, upcycling, and circular crafting create engagement that renews itself. Regenerative programming strengthens culture and builds community identity.
#LifeEnrichment #SustainableSeniorLiving
#LifeEnrichment #SustainableSeniorLiving
October is ADHD Awareness Month – a reminder that neurodiversity isn’t an exception in senior living, it’s part of every community. Adaptive Wellness must include emotional safety, sensory-friendly design, and trauma-informed practices.
Explore the future of senior living: bit.ly/3VIKbQL
Explore the future of senior living: bit.ly/3VIKbQL
October 15, 2025 at 10:13 AM
October is ADHD Awareness Month – a reminder that neurodiversity isn’t an exception in senior living, it’s part of every community. Adaptive Wellness must include emotional safety, sensory-friendly design, and trauma-informed practices.
Explore the future of senior living: bit.ly/3VIKbQL
Explore the future of senior living: bit.ly/3VIKbQL
Affirmation isn’t an event – it’s a standard. 🌈
LGBTQ+ older adults deserve communities where they’re seen, respected & supported every day.
Read more in the ADage Senior Living in 2030 Report: app-na1.hubspotdocuments.com/documents/47...
LGBTQ+ older adults deserve communities where they’re seen, respected & supported every day.
Read more in the ADage Senior Living in 2030 Report: app-na1.hubspotdocuments.com/documents/47...
October 11, 2025 at 12:26 PM
Affirmation isn’t an event – it’s a standard. 🌈
LGBTQ+ older adults deserve communities where they’re seen, respected & supported every day.
Read more in the ADage Senior Living in 2030 Report: app-na1.hubspotdocuments.com/documents/47...
LGBTQ+ older adults deserve communities where they’re seen, respected & supported every day.
Read more in the ADage Senior Living in 2030 Report: app-na1.hubspotdocuments.com/documents/47...
The story you tell is the trust you earn.
In 2025, families want more than features. They want to feel who you are. Your content should reflect lived experience, not stock phrases. That means spotlighting real people, real values, and real impact. Don’t market at – storytell with.
In 2025, families want more than features. They want to feel who you are. Your content should reflect lived experience, not stock phrases. That means spotlighting real people, real values, and real impact. Don’t market at – storytell with.
September 27, 2025 at 11:47 AM
The story you tell is the trust you earn.
In 2025, families want more than features. They want to feel who you are. Your content should reflect lived experience, not stock phrases. That means spotlighting real people, real values, and real impact. Don’t market at – storytell with.
In 2025, families want more than features. They want to feel who you are. Your content should reflect lived experience, not stock phrases. That means spotlighting real people, real values, and real impact. Don’t market at – storytell with.
Messy data = missed move-ins.
A CRM is only as powerful as its data is accurate. Incomplete addresses, outdated contact info, and empty notes leave your sales team flying blind. In 2025, personalization drives performance. And personalization starts with clean data.
A CRM is only as powerful as its data is accurate. Incomplete addresses, outdated contact info, and empty notes leave your sales team flying blind. In 2025, personalization drives performance. And personalization starts with clean data.
September 24, 2025 at 12:23 PM
Messy data = missed move-ins.
A CRM is only as powerful as its data is accurate. Incomplete addresses, outdated contact info, and empty notes leave your sales team flying blind. In 2025, personalization drives performance. And personalization starts with clean data.
A CRM is only as powerful as its data is accurate. Incomplete addresses, outdated contact info, and empty notes leave your sales team flying blind. In 2025, personalization drives performance. And personalization starts with clean data.
⚖️ Women make 80% of decisions and are 70% of the workforce.
Yet, they’re underrepresented in branding. Today we celebrate – and challenge brands to show real women in real roles.
#WomensEqualityDay #InclusiveMarketing #SeniorLivingLeadership #WelcomeDisruption
Yet, they’re underrepresented in branding. Today we celebrate – and challenge brands to show real women in real roles.
#WomensEqualityDay #InclusiveMarketing #SeniorLivingLeadership #WelcomeDisruption
August 26, 2025 at 1:20 PM
⚖️ Women make 80% of decisions and are 70% of the workforce.
Yet, they’re underrepresented in branding. Today we celebrate – and challenge brands to show real women in real roles.
#WomensEqualityDay #InclusiveMarketing #SeniorLivingLeadership #WelcomeDisruption
Yet, they’re underrepresented in branding. Today we celebrate – and challenge brands to show real women in real roles.
#WomensEqualityDay #InclusiveMarketing #SeniorLivingLeadership #WelcomeDisruption
“78. Retired teacher. Widow.”
That’s not a story. It’s a stat. True marketing is about identity, values, and lived experience. 💬
Let’s help your brand connect beyond checkboxes.
#BehavioralMarketing #PersonCentered #WelcomeDisruption
That’s not a story. It’s a stat. True marketing is about identity, values, and lived experience. 💬
Let’s help your brand connect beyond checkboxes.
#BehavioralMarketing #PersonCentered #WelcomeDisruption
August 25, 2025 at 12:55 PM
“78. Retired teacher. Widow.”
That’s not a story. It’s a stat. True marketing is about identity, values, and lived experience. 💬
Let’s help your brand connect beyond checkboxes.
#BehavioralMarketing #PersonCentered #WelcomeDisruption
That’s not a story. It’s a stat. True marketing is about identity, values, and lived experience. 💬
Let’s help your brand connect beyond checkboxes.
#BehavioralMarketing #PersonCentered #WelcomeDisruption
The “Forgotten Middle” = 50%+ of older adults. Too rich for Medicaid, too modest for luxury.
Are you pricing them out – or pulling them in? Let’s design intentionally.
#MiddleMarketHousing #AgingEquity #WelcomeDisruption
Are you pricing them out – or pulling them in? Let’s design intentionally.
#MiddleMarketHousing #AgingEquity #WelcomeDisruption
August 22, 2025 at 10:50 AM
The “Forgotten Middle” = 50%+ of older adults. Too rich for Medicaid, too modest for luxury.
Are you pricing them out – or pulling them in? Let’s design intentionally.
#MiddleMarketHousing #AgingEquity #WelcomeDisruption
Are you pricing them out – or pulling them in? Let’s design intentionally.
#MiddleMarketHousing #AgingEquity #WelcomeDisruption
82% of Gen X buyers trust unfiltered reviews.
Real sells.
• Handshakes
• Care moments
• Actual quotes
🎥 Post the candid scenes. We’ll help you build trust that lasts.
#Authenticity #RealStories #HumanFirst
Real sells.
• Handshakes
• Care moments
• Actual quotes
🎥 Post the candid scenes. We’ll help you build trust that lasts.
#Authenticity #RealStories #HumanFirst
August 19, 2025 at 11:01 AM
82% of Gen X buyers trust unfiltered reviews.
Real sells.
• Handshakes
• Care moments
• Actual quotes
🎥 Post the candid scenes. We’ll help you build trust that lasts.
#Authenticity #RealStories #HumanFirst
Real sells.
• Handshakes
• Care moments
• Actual quotes
🎥 Post the candid scenes. We’ll help you build trust that lasts.
#Authenticity #RealStories #HumanFirst
Tech doesn’t impress – it connects.
📱72% of Millennials want app-based portals
👓 Only 32% of Boomers care about VR
Let’s align innovation with expectations – not hype.
#TechTrends #BuyerInsight #ConsumerExpectations
📱72% of Millennials want app-based portals
👓 Only 32% of Boomers care about VR
Let’s align innovation with expectations – not hype.
#TechTrends #BuyerInsight #ConsumerExpectations
August 18, 2025 at 11:45 AM
Tech doesn’t impress – it connects.
📱72% of Millennials want app-based portals
👓 Only 32% of Boomers care about VR
Let’s align innovation with expectations – not hype.
#TechTrends #BuyerInsight #ConsumerExpectations
📱72% of Millennials want app-based portals
👓 Only 32% of Boomers care about VR
Let’s align innovation with expectations – not hype.
#TechTrends #BuyerInsight #ConsumerExpectations
“Where’s the Beef?” “Breakfast of Champions.” “Got Milk?”
Which do you remember? Nostalgia builds trust.
What’s your brand’s unforgettable moment? Let’s turn it into your next move-in.
#BrandNostalgia #TrustBuilding #WelcomeDisruption
Which do you remember? Nostalgia builds trust.
What’s your brand’s unforgettable moment? Let’s turn it into your next move-in.
#BrandNostalgia #TrustBuilding #WelcomeDisruption
August 15, 2025 at 11:34 AM
“Where’s the Beef?” “Breakfast of Champions.” “Got Milk?”
Which do you remember? Nostalgia builds trust.
What’s your brand’s unforgettable moment? Let’s turn it into your next move-in.
#BrandNostalgia #TrustBuilding #WelcomeDisruption
Which do you remember? Nostalgia builds trust.
What’s your brand’s unforgettable moment? Let’s turn it into your next move-in.
#BrandNostalgia #TrustBuilding #WelcomeDisruption
70% of senior living decisions are made by adult children.
They want:
• Transparency
• Support
• Digital trust
📢 Let’s rebuild your messaging around their priorities – and boost your census.
#FamilyDecision #SeniorLivingSales #HumanFirst
They want:
• Transparency
• Support
• Digital trust
📢 Let’s rebuild your messaging around their priorities – and boost your census.
#FamilyDecision #SeniorLivingSales #HumanFirst
August 13, 2025 at 2:15 PM
70% of senior living decisions are made by adult children.
They want:
• Transparency
• Support
• Digital trust
📢 Let’s rebuild your messaging around their priorities – and boost your census.
#FamilyDecision #SeniorLivingSales #HumanFirst
They want:
• Transparency
• Support
• Digital trust
📢 Let’s rebuild your messaging around their priorities – and boost your census.
#FamilyDecision #SeniorLivingSales #HumanFirst
Intergenerational moments are more than sweet – they’re strategic.
🎨 Teens + residents.
🧁 Baking together.
🧩 Shared games.
These scenes shape perception.
📍 Want to turn “family time” into brand impact? Let’s go.
#IntergenerationalLiving #ExperienceDifferentiation #WelcomeDisruption
🎨 Teens + residents.
🧁 Baking together.
🧩 Shared games.
These scenes shape perception.
📍 Want to turn “family time” into brand impact? Let’s go.
#IntergenerationalLiving #ExperienceDifferentiation #WelcomeDisruption
August 12, 2025 at 10:55 AM
Intergenerational moments are more than sweet – they’re strategic.
🎨 Teens + residents.
🧁 Baking together.
🧩 Shared games.
These scenes shape perception.
📍 Want to turn “family time” into brand impact? Let’s go.
#IntergenerationalLiving #ExperienceDifferentiation #WelcomeDisruption
🎨 Teens + residents.
🧁 Baking together.
🧩 Shared games.
These scenes shape perception.
📍 Want to turn “family time” into brand impact? Let’s go.
#IntergenerationalLiving #ExperienceDifferentiation #WelcomeDisruption
Wi-Fi and menus?
That’s baseline.
Today’s families want:
• Belonging
• Purpose-driven programs
• Proof of outcomes
🔄 Let’s reframe what you sell – and why it matters.
#MarketingTips #BrandDifferentiation #SeniorLivingGrowth
That’s baseline.
Today’s families want:
• Belonging
• Purpose-driven programs
• Proof of outcomes
🔄 Let’s reframe what you sell – and why it matters.
#MarketingTips #BrandDifferentiation #SeniorLivingGrowth
August 8, 2025 at 12:45 PM
Wi-Fi and menus?
That’s baseline.
Today’s families want:
• Belonging
• Purpose-driven programs
• Proof of outcomes
🔄 Let’s reframe what you sell – and why it matters.
#MarketingTips #BrandDifferentiation #SeniorLivingGrowth
That’s baseline.
Today’s families want:
• Belonging
• Purpose-driven programs
• Proof of outcomes
🔄 Let’s reframe what you sell – and why it matters.
#MarketingTips #BrandDifferentiation #SeniorLivingGrowth
Your brand’s front door isn’t the lobby – it’s your website.
Millennials expect mobile-first, real-time, app-based contact.
Is your digital experience building trust – or breaking it?
Let’s modernize the journey.
#DigitalExperience #SeniorCare #MillennialCaregivers #HumanFirst
Millennials expect mobile-first, real-time, app-based contact.
Is your digital experience building trust – or breaking it?
Let’s modernize the journey.
#DigitalExperience #SeniorCare #MillennialCaregivers #HumanFirst
August 7, 2025 at 11:40 AM
Your brand’s front door isn’t the lobby – it’s your website.
Millennials expect mobile-first, real-time, app-based contact.
Is your digital experience building trust – or breaking it?
Let’s modernize the journey.
#DigitalExperience #SeniorCare #MillennialCaregivers #HumanFirst
Millennials expect mobile-first, real-time, app-based contact.
Is your digital experience building trust – or breaking it?
Let’s modernize the journey.
#DigitalExperience #SeniorCare #MillennialCaregivers #HumanFirst
“Have it Your Way” = the Boomer blueprint.
60% want lifestyle flexibility. Options > standard plans.
Offer: • Clubs • Causes • Dining variety
Empowerment converts. 🎯
Want to showcase flexibility beyond the calendar? Let’s do it.
#Boomers #ActiveAging #YourWay
60% want lifestyle flexibility. Options > standard plans.
Offer: • Clubs • Causes • Dining variety
Empowerment converts. 🎯
Want to showcase flexibility beyond the calendar? Let’s do it.
#Boomers #ActiveAging #YourWay
August 6, 2025 at 12:00 PM
“Have it Your Way” = the Boomer blueprint.
60% want lifestyle flexibility. Options > standard plans.
Offer: • Clubs • Causes • Dining variety
Empowerment converts. 🎯
Want to showcase flexibility beyond the calendar? Let’s do it.
#Boomers #ActiveAging #YourWay
60% want lifestyle flexibility. Options > standard plans.
Offer: • Clubs • Causes • Dining variety
Empowerment converts. 🎯
Want to showcase flexibility beyond the calendar? Let’s do it.
#Boomers #ActiveAging #YourWay
68% of Silent Gen say “reputation for care” is #1.
It’s not about flash, it’s about follow-through. Staff consistency, safety-first design, and word-of-mouth still matter. 🤝
Not sure if your brand signals trust? Let’s evaluate your story.
#SeniorCare #Trust #BrandMatters
It’s not about flash, it’s about follow-through. Staff consistency, safety-first design, and word-of-mouth still matter. 🤝
Not sure if your brand signals trust? Let’s evaluate your story.
#SeniorCare #Trust #BrandMatters
August 5, 2025 at 12:50 PM
68% of Silent Gen say “reputation for care” is #1.
It’s not about flash, it’s about follow-through. Staff consistency, safety-first design, and word-of-mouth still matter. 🤝
Not sure if your brand signals trust? Let’s evaluate your story.
#SeniorCare #Trust #BrandMatters
It’s not about flash, it’s about follow-through. Staff consistency, safety-first design, and word-of-mouth still matter. 🤝
Not sure if your brand signals trust? Let’s evaluate your story.
#SeniorCare #Trust #BrandMatters
Your brand should evolve like your audience.
Are you marketing to what prospects expect or what they aspire to become?
Legacy brands know the difference. Do you?
💬 Share your experience – or DM us to audit your brand alignment.
#ADageApproach #WelcomeDisruption
Are you marketing to what prospects expect or what they aspire to become?
Legacy brands know the difference. Do you?
💬 Share your experience – or DM us to audit your brand alignment.
#ADageApproach #WelcomeDisruption
August 2, 2025 at 3:25 PM
Your brand should evolve like your audience.
Are you marketing to what prospects expect or what they aspire to become?
Legacy brands know the difference. Do you?
💬 Share your experience – or DM us to audit your brand alignment.
#ADageApproach #WelcomeDisruption
Are you marketing to what prospects expect or what they aspire to become?
Legacy brands know the difference. Do you?
💬 Share your experience – or DM us to audit your brand alignment.
#ADageApproach #WelcomeDisruption