The tradeoff is the potential loss of casual viewers who would've tuned in to network TV channels (i.e., Fox, ABC, CBS) to watch the major matches like those featuring the USWNT or event the WWC Final.
The tradeoff is the potential loss of casual viewers who would've tuned in to network TV channels (i.e., Fox, ABC, CBS) to watch the major matches like those featuring the USWNT or event the WWC Final.