I'm hosting a masterclass on narrative intelligence for the launch of Narratives, where I'll share the frameworks we've developed working with leading global brands.
I'm hosting a masterclass on narrative intelligence for the launch of Narratives, where I'll share the frameworks we've developed working with leading global brands.
4) The most powerful strategies combine quantitative precision with qualitative storytelling: they capture the direction of travel AND put a number on it
4) The most powerful strategies combine quantitative precision with qualitative storytelling: they capture the direction of travel AND put a number on it
1) Raw data alone rarely drives meaningful action
2) Narratives reveal beliefs, which predict behaviour far better than statistics
1) Raw data alone rarely drives meaningful action
2) Narratives reveal beliefs, which predict behaviour far better than statistics