Today’s CMO needs commercial and financial acumen, operational know-how, and leadership across an ever-widening set of specialisms.

But complexity shouldn’t distract from the fundamentals. We explore more below.

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AAR's report explains why the concept of the ‘T-shaped’ and ‘M-shaped’ marketers has arguably never been more important - helping CMOs navigate complexity without losing sight of the core marketing principles that drive brand and business growth.

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In high-performing marketing teams, great work doesn’t just come from talent. It comes from trust.

Psychological safety is fast becoming a non-negotiable for modern CMOs, fuelling experimentation, positive friction, creativity and agility.

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CMOs are facing so many challenges that - in our Evolution of the Marketing Operating Model research - 12% admitted that a barrier to change is not knowing where to start.

For Victoria Fox, a key step is finding community and support.

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Are marketing leaders really under the bonnet of the tech stack? Becky Brock and Victoria Fox discuss the need to go beyond the ‘bullsh*t bingo’ which can make martech an expensive diversion when building a robust operating model 👇

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Generative AI is at the forefront of tech transformation in the marketing function. Our report, Evolution of the Marketing Operating Model, revealed that 52% of surveyed CMOs had implemented GenAI trials.

Discover Becky Brock’s tips for kindling a culture of curiosity around AI👇

As the HOW of marketing is now as important as the WHAT, process plays an ever more critical role in the Marketing Operating Model. Victoria Fox explains why mapping your dependencies is vital if the marketing function is to move at the speed of culture

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With AAR’s Evolution of the Marketing Operating Model report revealing that many CMOs are on an in-housing journey, while nearly as many are looking to reverse theirs, Peter Zillig explains his key watch-outs for those looking to in-house key capabilities.

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Fostering seamless media-creative collaboration was identified as a hot topic for CMOs in our latest research, Evolution of the Marketing Operating Model.

Learn more with AAR’s and ISBA’s deep-dive research into Partners as part of the marketing operating model:

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Each of the interviewees in our latest report, Evolution of the Marketing Operating Model, shared the importance of establishing a culture that supports continuous change and improvement - and as Victoria Fox explained, key to this is psychological safety.

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