Of course this is always going to be the final step. But do remember it happened before, the 40 hour work-week was only standardized in 1940 in America, nearly 15 years after it first was proposed for.

Its always going to be a long process, but the first step is the most important one.

So, whilst there are definitely issues to be discussed regarding a shortened work-week, as some of the articles have discussed too, there are genuine tangible benefits to be had with regards to its implementation. Something to think about!

As some of these articles have shown, there have also been mental health benefits recorded, likely the same that attributed to an increase in productivity. Less stress, a better way to recharge, and generally being much more socially active all contribute to this

5/6

A few articles regarding the effects that a shortened work week has on productivity:

www.linkedin.com/pulse/why-32...

www.waldenu.edu/programs/bus...

www.forbes.com/sites/dedehe...

4/?

Utilities such as gas, light, and electricity would be reduced given the decrease in working hours. Furthermore it has been found that the extra day off the job actually increased productivity, meaning roughly the same amount of work got done 3/?

Interesting read:
www.breathehr.com/en-gb/blog/t...

A concern often levelled against the four-day work week is how companies might cope with it, paying their employees more, whilst having less working hours. However it turns out in doing so, they save on other costs 2/

The exercise is to try and create a media campaign and show how such things might be done. This is meant to be a template not an actual functional campaign