2Tie
@2tie.bsky.social
reverse engineer, computer historian, bionicle brain
play la mulana
play la mulana
that card brings back so many memories, i honestly forgot i had a win97 laptop for a number of years as my "homework machine"
December 6, 2025 at 5:38 PM
that card brings back so many memories, i honestly forgot i had a win97 laptop for a number of years as my "homework machine"
kid named F-16 Fighting Falcon:
December 6, 2025 at 9:48 AM
kid named F-16 Fighting Falcon:
So what even is a Sega, anyway? A nightmare hydra with a magnet for controversy (pre-covid)? The raddest games company of the sixties, eighties and nineties? The vehicle for Isao Okawa's grand plans for cyberspace/instrumentality? Where can I find more info on AGES LLC? Until next time...
December 6, 2025 at 9:01 AM
So what even is a Sega, anyway? A nightmare hydra with a magnet for controversy (pre-covid)? The raddest games company of the sixties, eighties and nineties? The vehicle for Isao Okawa's grand plans for cyberspace/instrumentality? Where can I find more info on AGES LLC? Until next time...
Because Guam Music Inc., formerly Guam Service Games (formed 1956 by Marty), is still kicking to this day as a real estate company and operator of "gaming centers" (plus Chuck E Cheese Guam)! It used to recieve shipments from Sega Gaming Technology Europe, but that company dissolved in Feb 2024.
December 6, 2025 at 9:01 AM
Because Guam Music Inc., formerly Guam Service Games (formed 1956 by Marty), is still kicking to this day as a real estate company and operator of "gaming centers" (plus Chuck E Cheese Guam)! It used to recieve shipments from Sega Gaming Technology Europe, but that company dissolved in Feb 2024.
Sega S.A. closed its doors in 2006, but CSOI continued operating locations in the UK through Family Leisure and other companies until late 2019 when they changed hands to City Gaming Ltd, which then ciuldn't remain afloat during the Covid years. But fear not, the Bromley dynasty continues on...
December 6, 2025 at 9:01 AM
Sega S.A. closed its doors in 2006, but CSOI continued operating locations in the UK through Family Leisure and other companies until late 2019 when they changed hands to City Gaming Ltd, which then ciuldn't remain afloat during the Covid years. But fear not, the Bromley dynasty continues on...
December 31st, 1996 saw the formation of Service Games Los Angeles, a subsidiary of Sega S.A., by Marty's daughter Lauran and nephew Michael Singer. The company's purpose was to workshop the world's first "video game tv station", a dream that ultimately didn't come to fruition.
December 6, 2025 at 9:01 AM
December 31st, 1996 saw the formation of Service Games Los Angeles, a subsidiary of Sega S.A., by Marty's daughter Lauran and nephew Michael Singer. The company's purpose was to workshop the world's first "video game tv station", a dream that ultimately didn't come to fruition.
In '96, Sega Ent started a new gambling company, Sega Gaming Technology. in March '97 a shares buyout made them an independant company, until Sega bought it back in '00, then sold it to Shuffle Master in '03. It technically still exists to this day as a property of Light & Wonder.
December 6, 2025 at 9:01 AM
In '96, Sega Ent started a new gambling company, Sega Gaming Technology. in March '97 a shares buyout made them an independant company, until Sega bought it back in '00, then sold it to Shuffle Master in '03. It technically still exists to this day as a property of Light & Wonder.
In response, Sega S.A. started doing business as SONIC as well as Vire S.A., and with their way into japan severed, a new Service Games Japan was incorporated in Kobe, managed by Takeshi Mori. This second Sega Japan closed in 1995 as a result of the great hanshin earthquake.
December 6, 2025 at 9:01 AM
In response, Sega S.A. started doing business as SONIC as well as Vire S.A., and with their way into japan severed, a new Service Games Japan was incorporated in Kobe, managed by Takeshi Mori. This second Sega Japan closed in 1995 as a result of the great hanshin earthquake.
Marty was living in London since '59, and during the acquisition of his shares travelled to Madrid to form a new factory in March '68: Service Games S.A., operating under Sega Europe (under CSOI). In May '73, Sega Ent. blackballed CSOI, and requested Sega S.A. change their name to avoid confusion.
December 6, 2025 at 9:01 AM
Marty was living in London since '59, and during the acquisition of his shares travelled to Madrid to form a new factory in March '68: Service Games S.A., operating under Sega Europe (under CSOI). In May '73, Sega Ent. blackballed CSOI, and requested Sega S.A. change their name to avoid confusion.
After amassing Stewart and Marty's shares, they were instead acquired by Gulf+Western in '70. Sega's former parent company, Club Specialties Overseas (formerly Sega Panamá) still performed international distributing for Sega, with Marty visiting trade shows. The OG Sega was still alive and kicking..
December 6, 2025 at 9:01 AM
After amassing Stewart and Marty's shares, they were instead acquired by Gulf+Western in '70. Sega's former parent company, Club Specialties Overseas (formerly Sega Panamá) still performed international distributing for Sega, with Marty visiting trade shows. The OG Sega was still alive and kicking..
Shortly after the Rosen acquire, one of the salesman quit and formed Service Games Fukuoka, unhappy with the new company culture. Indeed, Rosen had a strong focus on improving Sega's image, largely because he was working to make Sega publically traded. You could soon own part of Sega!
December 6, 2025 at 9:01 AM
Shortly after the Rosen acquire, one of the salesman quit and formed Service Games Fukuoka, unhappy with the new company culture. Indeed, Rosen had a strong focus on improving Sega's image, largely because he was working to make Sega publically traded. You could soon own part of Sega!
And then finally, on June 15th 1965, after talks with Taito broke down, Rosen Enterprises was acquired by Sega Inc instead, forming Sega Enterprises. THIS is the Sega that most remember, the name under which they produced most of their game consoles and landmark arcade titles.
December 6, 2025 at 9:01 AM
And then finally, on June 15th 1965, after talks with Taito broke down, Rosen Enterprises was acquired by Sega Inc instead, forming Sega Enterprises. THIS is the Sega that most remember, the name under which they produced most of their game consoles and landmark arcade titles.
In June '60, two new companies are formed, and in september they win the Sega Japan assets at auction: Utamatic Inc (distributor headed by Stewart) and Sega Inc (manufacturer headed by Lemaire). In June '64 Utamatic acquired Sega but renamed itself Sega. This is THE Sega.
December 6, 2025 at 9:01 AM
In June '60, two new companies are formed, and in september they win the Sega Japan assets at auction: Utamatic Inc (distributor headed by Stewart) and Sega Inc (manufacturer headed by Lemaire). In June '64 Utamatic acquired Sega but renamed itself Sega. This is THE Sega.
Honourable mention goes to Service Games Nevada, seemingly formed to give Sega the appearance that their slots were assembled in the US, qualifying them for more military contracts. This is quintessential Sega.
December 6, 2025 at 9:01 AM
Honourable mention goes to Service Games Nevada, seemingly formed to give Sega the appearance that their slots were assembled in the US, qualifying them for more military contracts. This is quintessential Sega.
In april '54, they started rebadging Mills slot machines with an abbreviated "SEGA" branding, the first time that name was commercially used. In early '57 Lemaire and Stewart finally absorbed Service Games Japan... but in 1960 the company was dissolved. That year, Sega went extinct.
December 6, 2025 at 9:01 AM
In april '54, they started rebadging Mills slot machines with an abbreviated "SEGA" branding, the first time that name was commercially used. In early '57 Lemaire and Stewart finally absorbed Service Games Japan... but in 1960 the company was dissolved. That year, Sega went extinct.
In April '51, Japan branch of Service Games was created, but significant business didnt happen until former employees Lemaire and Steward were sent over in Feb '52 to operate as a distributor partner company. They got permission to use the Service Games name Sep '53. This is another Sega.
December 6, 2025 at 9:01 AM
In April '51, Japan branch of Service Games was created, but significant business didnt happen until former employees Lemaire and Steward were sent over in Feb '52 to operate as a distributor partner company. They got permission to use the Service Games name Sep '53. This is another Sega.
After WWII, American Navy bases inundated the Pacific, and Irv liquidated most of his assets to go all in on a new company, Service Games, with the Standard Games officers plus Marty, on September 1st 1946 in Hawai'i. Their MO was simply amusement distribution throughout the Pacific. This is a Sega.
December 6, 2025 at 9:01 AM
After WWII, American Navy bases inundated the Pacific, and Irv liquidated most of his assets to go all in on a new company, Service Games, with the Standard Games officers plus Marty, on September 1st 1946 in Hawai'i. Their MO was simply amusement distribution throughout the Pacific. This is a Sega.
January 1940, Irving, James Humpert, and Glen Hanson form a company named Standard Games in the territory of Hawai'i. Irv's son Marty works there full time, renting and maintaining jukeboxes and pinballs across the island, even in Pearl Harbor's mess hall. This could be Sega.
December 6, 2025 at 9:01 AM
January 1940, Irving, James Humpert, and Glen Hanson form a company named Standard Games in the territory of Hawai'i. Irv's son Marty works there full time, renting and maintaining jukeboxes and pinballs across the island, even in Pearl Harbor's mess hall. This could be Sega.
The first year we'll look at is 1931, when the Irving Bromberg Company is incorporated. Irving originally dealt with vending machines and supplies, but according to legend he was responsible for discovering both Bingo and Contact, formative pinball titles. But this company is not Sega.
December 6, 2025 at 9:01 AM
The first year we'll look at is 1931, when the Irving Bromberg Company is incorporated. Irving originally dealt with vending machines and supplies, but according to legend he was responsible for discovering both Bingo and Contact, formative pinball titles. But this company is not Sega.
The albums present on Sega's promo photo come from the later half of the 60s (Mina Aoe's Sapporo Blues on the left, pressed in '68). Sega tweeted a pic containing a catalogue with the Sega 1000 in it in 2014, which also contained Jupiter models from '67.
December 4, 2025 at 5:37 PM
The albums present on Sega's promo photo come from the later half of the 60s (Mina Aoe's Sapporo Blues on the left, pressed in '68). Sega tweeted a pic containing a catalogue with the Sega 1000 in it in 2014, which also contained Jupiter models from '67.
A closing thought on Wulff: industry man Freddy Bailey claims that Sega founder Bromley helped broker sales of the Berlin company to Bally (becoming Bally-Wulff) for a hefty sack of cash. Gunter seemed to remain involved with Sega, becoming a director in its parent company at the time.
December 4, 2025 at 9:26 AM
A closing thought on Wulff: industry man Freddy Bailey claims that Sega founder Bromley helped broker sales of the Berlin company to Bally (becoming Bally-Wulff) for a hefty sack of cash. Gunter seemed to remain involved with Sega, becoming a director in its parent company at the time.
Still, I'm not sure why Sega repeatedly lists a 1960 date for the machine. Maybe small amounts were imported earlier, or assembled at Sega's prior assembly line? And Asahi Evening News simply failed to specify that 1961 is when the new facility started assembling it instead?
December 4, 2025 at 9:26 AM
Still, I'm not sure why Sega repeatedly lists a 1960 date for the machine. Maybe small amounts were imported earlier, or assembled at Sega's prior assembly line? And Asahi Evening News simply failed to specify that 1961 is when the new facility started assembling it instead?
Being the first domestically assembled jukebox plus it being a budget design meant the Sega 1000 cost a fraction of all the competitor's jukes, even Sega's other offerings. The tradeoff was that it was cheap quality, with reportedly poor sound and would break down often.
December 4, 2025 at 9:26 AM
Being the first domestically assembled jukebox plus it being a budget design meant the Sega 1000 cost a fraction of all the competitor's jukes, even Sega's other offerings. The tradeoff was that it was cheap quality, with reportedly poor sound and would break down often.
In fact, the new factory built for Sega in mid 1961 was immediately put to use for assembling the jukeboxes. They had only 48 selections instead of 120, and had an optional stereo speaker that could be installed into the base of the unit.
December 4, 2025 at 9:26 AM
In fact, the new factory built for Sega in mid 1961 was immediately put to use for assembling the jukeboxes. They had only 48 selections instead of 120, and had an optional stereo speaker that could be installed into the base of the unit.