Sam Howard
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1samhoward.bsky.social
Sam Howard
@1samhoward.bsky.social
Fourthmore | Athens | London | www.fourthmore.com

Exploring how sustainability collides with culture, strategy, and design.
Reposted by Sam Howard
SEEING IS BELIEVING

DHS claims the car being chased rammed the ICE vehicle. The video shows the opposite.

📌 A father and son, a US citizen, are chased. The teen is beaten and seriously injured. The father is deported.

DHS lied. The video tells the truth. Excellent reporting by Antonia Hylton.
January 22, 2026 at 4:44 AM
Urban heat in Indian cities isn’t a weather anomaly — it’s a structural risk shaped by planning, informality, and inequality. Workers in the informal economy face daily exposure with limited safeguards, and Heat Action Plans, while important, don’t yet address the built environment that traps heat.
January 19, 2026 at 10:42 PM
Trump’s back on Greenland, this time with tariffs aimed at allies who won’t sell. 10% now, 25% by summer. Denmark says “not for sale,” protests erupt in Nuuk, and Congress isn’t backing him either. Global chess, or campaign chaos?

#Greenland #TrumpTariffs #Geopolitics #AcrossTheNews
January 18, 2026 at 8:30 AM
Momentum usually looks calmer than people expect.

Less noise. Fewer adjustments.
January 16, 2026 at 11:00 AM
Just learned about Babugeri — a centuries-old Bulgarian winter ritual. Can’t stop watching.

www.instagram.com/reel/DTZpgMS...
ivodanchevphotographer on Instagram: "BABUGERIOnce a year, in the heart of winter, all the Babugeri gather in one place to celebrate an ancient tradition. That place is …"
BABUGERIOnce a year, in the heart of winter, all the Babugeri gather in one place to celebrate an ancient tradition. That place is the Kukeri Festival in the town of Simitli. Every second weekend of January, groups from all over southwestern Bulgaria arrive, filling the town with sound, movement, and color. Hundreds of masked figures line up, dancing impatiently as they wait for their moment to enter the arena of the local football stadium.The Babugeri are part of Bulgaria’s rich masked heritage. Their costumes are entirely handmade, created from the skins of a local breed of long-haired goats. Making a single costume is a labor of patience and devotion. A male goat needs four to five years to grow its hair to full length, and up to seven or eight goats are needed for just one outfit. Each skin carries heavy, dreadlock-like hair, which after tanning is untangled by hand, strand by strand, using a single needle. It is a year-round effort to keep the tradition alive.When a costume is finally finished, it can be worth a fortune. The longer the hair, the higher the value. The most impressive Babugeri costumes, with hair over a meter long, can cost between 20,000 and 30,000 euros.Traditionally, Babugeri groups roam towns and villages around the New Year, dancing to chase away evil spirits from the old year and to bring health, luck, and prosperity for the year to come.
www.instagram.com
January 14, 2026 at 2:00 PM
These rooms feel resolved because decisions were made early — and held.

www.dezeen.com/2026/01/11/e...
January 13, 2026 at 10:44 AM
Reposted by Sam Howard
Big sustainability goals? 🌍 We’ve got the solutions.

Fourthmore Pro is your on-demand Chief Sustainability Officer:
💼 Advanced ESG strategies tailored to your business
January 17, 2025 at 11:40 AM
From circular economies to AI-powered ESG insights, 2025 is reshaping how businesses create impact.

🌱 Read my latest thoughts on LinkedIn: Professional Insight: Evolving ESG Strategies in 2025 - www.linkedin.com/pulse/profes...

#ESG #Sustainability #Innovation
January 17, 2025 at 3:39 PM
It’s Monday. Stop overthinking. Start moving.
January 13, 2025 at 7:21 AM
Reposted by Sam Howard
Struggling to balance sustainability with your budget?

The future of sustainability doesn’t have to be overwhelming—or expensive.
January 8, 2025 at 11:04 AM
Ancient wisdom meets modern need.

What’s your city’s hidden solution?
Reviving Ancient Solutions for Modern Water Crises 🌍💧

1/10
Athens is tackling water scarcity with an ancient innovation: reviving Hadrian’s Aqueduct, a Roman-era structure, to conserve water and cool the city. A blend of history and sustainability is reshaping urban water management.
December 8, 2024 at 8:55 AM
Sweden proves what’s possible with commitment to clean energy. A balanced mix of renewables and nuclear, with zero coal or gas, sets a benchmark for sustainable progress.
Sweden's remarkably clean power grid. In November, this was its electricity generation mix:

Hydro 38%
Wind 31%
Nuclear 28%
Bioenergy 4%

Zero coal or gas.

- Ember data
December 6, 2024 at 3:50 AM
Every country tells a different story, but the takeaway is the same: early detection and prevention save lives.

A powerful reminder to prioritise your health—schedule that check-up with your doctor.
Which type of cancer kills the most men in each country?
December 6, 2024 at 3:34 AM
5:24 AM in Athens, Greece. The city is drenched, the sky alive, and this thunderstorm feels like it’s trying to tell a story louder than anything I’ve heard before. The kind that shakes the walls and reminds you how small you are. No sleep, just awe. ⚡️⛈️ 😬
December 6, 2024 at 3:27 AM
Sustainability isn’t just a trend—it’s how small businesses future-proof themselves and thrive. Proud to us @Fourthmore making it practical and affordable with Lite.

Growth doesn’t have to come at the expense of purpose. 🌍

#GrowWithPurpose #SustainableBusiness
Can small businesses really afford to ignore sustainability? The truth: going green isn’t just for big corporations—it’s how small businesses stay competitive and resilient. That’s why we created Lite: an accessible subscription that simplifies sustainability. Let’s break it down. 🧵
December 4, 2024 at 7:08 AM
California’s legislation marks a significant shift in environmental accountability, forcing oil companies to internalise cleanup costs. As sales of oil wells decline under these new laws, this could reshape the future of fossil fuel extraction and corporate liability nationwide.
This is a turning point for accountability in the oil industry. California’s push to make companies cover cleanup costs is long overdue—it’s only fair that those who profit from extraction take responsibility for the aftermath. A tough but necessary step toward a more sustainable future.
A new law designed to protect California taxpayers from paying to plug abandoned oil wells -- and shift responsibility back where it belongs, to oil companies -- may actually be working: capitalandmain.com/theres-a-rea... via @aaroncantu.bsky.social
December 3, 2024 at 12:03 PM
🌍✨ Some great insights on ESG from @Fourthmore via @ESGToday! #Sustainability #Innovation
ESG Week in Review via @ESGToday 🌍✨ Highlights in Sustainability, Reporting, & Innovation @Fourthmore
December 1, 2024 at 9:20 AM
With Fourthmore Pro, we’re bringing top-tier sustainability expertise to your organization—without adding to your headcount. Advanced ESG strategies, tailored frameworks, and actionable roadmaps for leaders who mean business. 🌍 #FourthmorePro #ESGInnovation
💼 Transformative sustainability solutions for industry leaders. Fourthmore Pro offers comprehensive frameworks, advanced ESG roadmaps, and full project management to drive impact.🌱
November 30, 2024 at 7:26 PM
Our Lite subscription is designed for small businesses that want to make an impact without the hassle. Practical, straightforward, and built for real change—this is sustainability on your terms. 🌿 #FourthmoreLite #SMEImpact
🌍 Small steps, big impact. 🌟 Fourthmore Lite empowers SMEs to embrace sustainability without the overhead. From tailored frameworks to quarterly workshops, this service is your gateway to responsible growth.
November 30, 2024 at 7:25 PM
Reposted by Sam Howard
🌍 Explore. Imagine. Discover.
Welcome to Fourthmore’s official Bluesky account! 🎉 As we navigate the challenges and opportunities of the Fourth Industrial Revolution, we remain steadfast in our mission: empowering businesses to thrive sustainably, innovate responsibly, and lead with purpose.
November 28, 2024 at 4:53 PM