1827 Marketing
@1827marketing.com
1827 Marketing simplifies and streamlines your digital B2B marketing.
We are a digital marketing agency with the talent, expertise and technology platforms for content marketing campaigns and customer experiences that deliver results.
We are a digital marketing agency with the talent, expertise and technology platforms for content marketing campaigns and customer experiences that deliver results.
Got a major campaign or webinar coming up?
Audit your related content first.
A few smart updates can make older posts work harder for your promotion, follow-ups, and search visibility.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Audit your related content first.
A few smart updates can make older posts work harder for your promotion, follow-ups, and search visibility.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
November 26, 2025 at 12:33 AM
Got a major campaign or webinar coming up?
Audit your related content first.
A few smart updates can make older posts work harder for your promotion, follow-ups, and search visibility.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Audit your related content first.
A few smart updates can make older posts work harder for your promotion, follow-ups, and search visibility.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Not all content deserves to be saved. If a page no longer serves your audience or your goals, archive it.
Just make sure you redirect it somewhere useful.
A dead page helps no one.
Learn more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Just make sure you redirect it somewhere useful.
A dead page helps no one.
Learn more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
November 25, 2025 at 11:41 PM
Not all content deserves to be saved. If a page no longer serves your audience or your goals, archive it.
Just make sure you redirect it somewhere useful.
A dead page helps no one.
Learn more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Just make sure you redirect it somewhere useful.
A dead page helps no one.
Learn more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
A good content audit helps you decide what to refresh, what to retire, and where your time is best spent.
If the data says something’s worth saving, invest in it as you would any other business asset.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
If the data says something’s worth saving, invest in it as you would any other business asset.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
November 25, 2025 at 5:09 PM
A good content audit helps you decide what to refresh, what to retire, and where your time is best spent.
If the data says something’s worth saving, invest in it as you would any other business asset.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
If the data says something’s worth saving, invest in it as you would any other business asset.
Read more: https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia #ContentCreation
Publishing new content while your old content quietly drags down performance is like painting a house with a leaking roof.
Auditing and updating your backlog can lift your whole site and make your future content more effective.
https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia
Auditing and updating your backlog can lift your whole site and make your future content more effective.
https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia
November 25, 2025 at 12:33 AM
Publishing new content while your old content quietly drags down performance is like painting a house with a leaking roof.
Auditing and updating your backlog can lift your whole site and make your future content more effective.
https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia
Auditing and updating your backlog can lift your whole site and make your future content more effective.
https://bit.ly/3BQD6mW
#ContentMarketing #SocialMedia
The point of demand generation isn’t to replace lead gen. It’s to make it more effective by ensuring the leads you pass to sales are informed, interested, and aligned.
Otherwise you're just pipeline padding.
Read more 👉 https://bit.ly/3qmC6o8
#B2BMarketing #MarketingStrategy
Otherwise you're just pipeline padding.
Read more 👉 https://bit.ly/3qmC6o8
#B2BMarketing #MarketingStrategy
November 24, 2025 at 11:41 PM
The point of demand generation isn’t to replace lead gen. It’s to make it more effective by ensuring the leads you pass to sales are informed, interested, and aligned.
Otherwise you're just pipeline padding.
Read more 👉 https://bit.ly/3qmC6o8
#B2BMarketing #MarketingStrategy
Otherwise you're just pipeline padding.
Read more 👉 https://bit.ly/3qmC6o8
#B2BMarketing #MarketingStrategy
You don’t need to write it all yourself to own the idea. Smart leaders collaborate. Ghostwriters can help you share your perspective, without diluting your voice or stretching your time.
Read more: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Read more: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
November 24, 2025 at 5:09 PM
You don’t need to write it all yourself to own the idea. Smart leaders collaborate. Ghostwriters can help you share your perspective, without diluting your voice or stretching your time.
Read more: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Read more: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Entrusting your thought leadership content to a ghostwriter demands careful consideration. Your name goes on the byline, so the process needs to be solid.
Here’s how to choose a ghostwriter who gets it right: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Here’s how to choose a ghostwriter who gets it right: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
November 23, 2025 at 11:41 PM
Entrusting your thought leadership content to a ghostwriter demands careful consideration. Your name goes on the byline, so the process needs to be solid.
Here’s how to choose a ghostwriter who gets it right: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Here’s how to choose a ghostwriter who gets it right: https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Buyers want your insights. But senior executives and subject experts rarely have the time to focus on producing quality thought leadership content. They’re busy running the company!
So what do you do?
https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
So what do you do?
https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
November 21, 2025 at 5:09 PM
Buyers want your insights. But senior executives and subject experts rarely have the time to focus on producing quality thought leadership content. They’re busy running the company!
So what do you do?
https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
So what do you do?
https://bit.ly/3YNUVhf
#ContentMarketing #ThoughtLeadership #ContentStrategy
Personalisation isn’t about adding a name to the email greeting, it’s about understanding the context behind the click. AI can help to surface those patterns faster.
Keep reading -> https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
Keep reading -> https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
November 21, 2025 at 12:33 AM
Personalisation isn’t about adding a name to the email greeting, it’s about understanding the context behind the click. AI can help to surface those patterns faster.
Keep reading -> https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
Keep reading -> https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
Your email list is full of different people with different needs. That's why personalisation matters. Can AI help you deliver it without burning out?
Find out more: https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
Find out more: https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
November 20, 2025 at 11:41 PM
Your email list is full of different people with different needs. That's why personalisation matters. Can AI help you deliver it without burning out?
Find out more: https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
Find out more: https://bit.ly/3syreVq
#EmailMarketing #MarketingAutomation #B2BMarketing
B2C brands nailed digital customer experience years ago. Why are B2B companies still lagging behind?
Read more ðŸâ€˜â€° https://bit.ly/40YNjsX
#CustomerExperience #B2BMarketingStrategy #DigitalMarketing
November 20, 2025 at 5:09 PM
B2C brands nailed digital customer experience years ago. Why are B2B companies still lagging behind?
Read more ðŸâ€˜â€° https://bit.ly/40YNjsX
#CustomerExperience #B2BMarketingStrategy #DigitalMarketing
Think of first-party data like a compass—it guides your strategy in a privacy-conscious world. Google’s Ads Privacy Hub ensures you stay on the right course.
Read more 👉 https://bit.ly/3InrNWq
#DataPrivacy #GoogleAds #OnlineAdvertising
Read more 👉 https://bit.ly/3InrNWq
#DataPrivacy #GoogleAds #OnlineAdvertising
November 20, 2025 at 12:33 AM
Think of first-party data like a compass—it guides your strategy in a privacy-conscious world. Google’s Ads Privacy Hub ensures you stay on the right course.
Read more 👉 https://bit.ly/3InrNWq
#DataPrivacy #GoogleAds #OnlineAdvertising
Read more 👉 https://bit.ly/3InrNWq
#DataPrivacy #GoogleAds #OnlineAdvertising
Moving your social presence to new platforms isn’t just a technical shift—it’s a strategic one. How does your content strategy need to adapt to suit Threads, Bluesky, or Mastodon?
Read more 👉 https://bit.ly/3Z4hQqO
#SocialMediaMarketing #SocialStrategy #B2BMarketing
Read more 👉 https://bit.ly/3Z4hQqO
#SocialMediaMarketing #SocialStrategy #B2BMarketing
November 19, 2025 at 11:41 PM
Moving your social presence to new platforms isn’t just a technical shift—it’s a strategic one. How does your content strategy need to adapt to suit Threads, Bluesky, or Mastodon?
Read more 👉 https://bit.ly/3Z4hQqO
#SocialMediaMarketing #SocialStrategy #B2BMarketing
Read more 👉 https://bit.ly/3Z4hQqO
#SocialMediaMarketing #SocialStrategy #B2BMarketing
The decentralised nature of the fediverse allows users to control their digital identity across multiple platforms. What does this mean for how you connect with your audience?
Read more ðŸâ€˜â€° https://bit.ly/3Biwy3u
#Fediverse #SocialMediaMarketing #DigitalMarketing
November 19, 2025 at 5:09 PM
The decentralised nature of the fediverse allows users to control their digital identity across multiple platforms. What does this mean for how you connect with your audience?
Read more ðŸâ€˜â€° https://bit.ly/3Biwy3u
#Fediverse #SocialMediaMarketing #DigitalMarketing
Automating your sales pipeline doesn’t just save time—it provides real-time visibility, better forecasting, and a structured process for keeping deals on track.
Read more 👉 https://bit.ly/3KI4xBA
#MarketingAutomation #SalesAutomation #MarketingTechnology
Read more 👉 https://bit.ly/3KI4xBA
#MarketingAutomation #SalesAutomation #MarketingTechnology
November 19, 2025 at 12:33 AM
Automating your sales pipeline doesn’t just save time—it provides real-time visibility, better forecasting, and a structured process for keeping deals on track.
Read more 👉 https://bit.ly/3KI4xBA
#MarketingAutomation #SalesAutomation #MarketingTechnology
Read more 👉 https://bit.ly/3KI4xBA
#MarketingAutomation #SalesAutomation #MarketingTechnology
A single thought leadership interview creates a ripple effect— it boosts SEO and brand authority, and repurposed fuels email campaigns and valuable, shareable social media content.
Read more: https://bit.ly/3EGWRPV
#ThoughtLeadership #MarketingStrategy #ContentMarketing
Read more: https://bit.ly/3EGWRPV
#ThoughtLeadership #MarketingStrategy #ContentMarketing
November 18, 2025 at 11:41 PM
A single thought leadership interview creates a ripple effect— it boosts SEO and brand authority, and repurposed fuels email campaigns and valuable, shareable social media content.
Read more: https://bit.ly/3EGWRPV
#ThoughtLeadership #MarketingStrategy #ContentMarketing
Read more: https://bit.ly/3EGWRPV
#ThoughtLeadership #MarketingStrategy #ContentMarketing
Content management isn’t enough. You need architecture that supports both internal teams and external users. See how it drives alignment and results.
Read more 👉 https://bit.ly/3JB7zsL
#ContentStrategy #ContentMarketing #B2Bmarketing
Read more 👉 https://bit.ly/3JB7zsL
#ContentStrategy #ContentMarketing #B2Bmarketing
November 18, 2025 at 5:09 PM
Content management isn’t enough. You need architecture that supports both internal teams and external users. See how it drives alignment and results.
Read more 👉 https://bit.ly/3JB7zsL
#ContentStrategy #ContentMarketing #B2Bmarketing
Read more 👉 https://bit.ly/3JB7zsL
#ContentStrategy #ContentMarketing #B2Bmarketing
Content pillars help brands become trusted resources. Are you focusing on topics that truly matter to your audience and build your brand’s authority?
Read more 👉 https://bit.ly/3M3BZ9V
#ContentStrategy #ContentMarketing #B2BMarketing
Read more 👉 https://bit.ly/3M3BZ9V
#ContentStrategy #ContentMarketing #B2BMarketing
November 18, 2025 at 12:33 AM
Content pillars help brands become trusted resources. Are you focusing on topics that truly matter to your audience and build your brand’s authority?
Read more 👉 https://bit.ly/3M3BZ9V
#ContentStrategy #ContentMarketing #B2BMarketing
Read more 👉 https://bit.ly/3M3BZ9V
#ContentStrategy #ContentMarketing #B2BMarketing
LinkedIn’s Audience Expansion lets you scale campaigns to new professionals with similar traits. This approach broadens reach without losing relevance, especially helpful for new-market exploration.
Read more 👉 https://bit.ly/41GyFGJ
#LinkedInTips #LinkedInMarketing #SocialMedia
Read more 👉 https://bit.ly/41GyFGJ
#LinkedInTips #LinkedInMarketing #SocialMedia
November 17, 2025 at 11:41 PM
LinkedIn’s Audience Expansion lets you scale campaigns to new professionals with similar traits. This approach broadens reach without losing relevance, especially helpful for new-market exploration.
Read more 👉 https://bit.ly/41GyFGJ
#LinkedInTips #LinkedInMarketing #SocialMedia
Read more 👉 https://bit.ly/41GyFGJ
#LinkedInTips #LinkedInMarketing #SocialMedia
Many teams aim to deliver great CX but lack the integrated systems to support it. Unifying data and platforms across revenue functions helps each team contribute to a cohesive experience.
Read more ðŸâ€˜â€° https://bit.ly/3LRqZMy
#B2BMarketing #CustomerExperience #OperationalExcellence
November 17, 2025 at 5:09 PM
Many teams aim to deliver great CX but lack the integrated systems to support it. Unifying data and platforms across revenue functions helps each team contribute to a cohesive experience.
Read more ðŸâ€˜â€° https://bit.ly/3LRqZMy
#B2BMarketing #CustomerExperience #OperationalExcellence
Smart devices and AI are transforming the customer journey. B2B brands that focus on automation, data accessibility, and programmatic sales will lead the way.
Read more ðŸâ€˜â€° https://bit.ly/3mySKiL
#MarketingStrategy #DigitalMarketing #CustomerJourney
November 17, 2025 at 12:33 AM
Smart devices and AI are transforming the customer journey. B2B brands that focus on automation, data accessibility, and programmatic sales will lead the way.
Read more ðŸâ€˜â€° https://bit.ly/3mySKiL
#MarketingStrategy #DigitalMarketing #CustomerJourney
Disconnected content assets drain resources and dilute impact. A strong content architecture helps you connect what you’ve already built and make it work harder.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
November 16, 2025 at 11:41 PM
Disconnected content assets drain resources and dilute impact. A strong content architecture helps you connect what you’ve already built and make it work harder.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Want to create value at scale? Treat every new piece of content you create as part of a larger system, not a one-off event. That’s how ecosystems grow.
Read more 👉 https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Read more 👉 https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
November 14, 2025 at 5:09 PM
Want to create value at scale? Treat every new piece of content you create as part of a larger system, not a one-off event. That’s how ecosystems grow.
Read more 👉 https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Read more 👉 https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
Ask this before creating content: how does it help someone navigate our world?
If the answer's not clear then you don’t have a content gap, you have an architecture gap.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
If the answer's not clear then you don’t have a content gap, you have an architecture gap.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
November 14, 2025 at 12:33 AM
Ask this before creating content: how does it help someone navigate our world?
If the answer's not clear then you don’t have a content gap, you have an architecture gap.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
If the answer's not clear then you don’t have a content gap, you have an architecture gap.
Read more: https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
By providing structure, content architecture helps you map out your content ecosystem so you can describe the relationships between different audiences, assets, channels, and objectives.
Read more ðŸâ€˜â€° https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent
November 13, 2025 at 11:41 PM
By providing structure, content architecture helps you map out your content ecosystem so you can describe the relationships between different audiences, assets, channels, and objectives.
Read more ðŸâ€˜â€° https://bit.ly/43NyAmf
#ContentStrategy #B2BMarketing #StrategicContent