10up
@10up.com
The expert WordPress practice of Fueled, a digital transformation agency. The 10up practice crafts impactful websites and tools for clients like Disney, Google, Mayo Clinic, The White House, and the State of California.
Pinned
🗞️ Big news: 10up has officially unified under the Fueled name, with a bold new brand, mission, and vision for the future. 10up is now the brand of Fueled’s enterprise WordPress practice.
10up.com/blog/2025/ne...
10up.com/blog/2025/ne...
We often spotlight our biggest projects, but ahead of Thanksgiving 🦃, we’re highlighting a quieter kind of impact.
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
Small Sites, Big Impact: Helping Feed More Nourish Its Community · Fueled
At Fueled, we’re lucky to work with some of the largest and most recognizable organizations in the world. But around this time of year, I find myself thinking more about the quieter, mission-driven te...
fueled.com
November 25, 2025 at 6:30 PM
We often spotlight our biggest projects, but ahead of Thanksgiving 🦃, we’re highlighting a quieter kind of impact.
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
AI-assisted Visual QA, baked into the pipeline. Our site maintenance service, SiteWatch, runs visual regression tests for every code change, posting heatmaps and smart summaries in Slack. Fewer surprises. Faster fixes.
fueled.com/blog/vrt-wit...
fueled.com/blog/vrt-wit...
Modernizing Visual Regression Testing with AI for Smarter Website Maintenance · Fueled
Keeping a website healthy isn’t as simple as pressing “update.” A small plugin tweak or theme change can break a layout, hide a button, or cause other subtle damage to the user experience. For the tea...
fueled.com
November 20, 2025 at 8:42 PM
AI-assisted Visual QA, baked into the pipeline. Our site maintenance service, SiteWatch, runs visual regression tests for every code change, posting heatmaps and smart summaries in Slack. Fewer surprises. Faster fixes.
fueled.com/blog/vrt-wit...
fueled.com/blog/vrt-wit...
Reposted by 10up
We've just finished moving all the PublishPress plugin releases to the Github Actions from @10up.com
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
GitHub - 10up/action-wordpress-plugin-deploy: Deploy your plugin to the WordPress.org repository using GitHub Actions
Deploy your plugin to the WordPress.org repository using GitHub Actions - 10up/action-wordpress-plugin-deploy
github.com
November 5, 2025 at 4:21 PM
We've just finished moving all the PublishPress plugin releases to the Github Actions from @10up.com
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
🚀 AI-powered search just landed in ElasticPress Labs.
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
ElasticPress Updates Bring AI to WordPress Search · Fueled
ElasticPress, our fast and flexible search solution for WordPress, continues to evolve with powerful new features that supercharge search. With the release of ElasticPress 5.3 and its companion plugin...
fueled.com
November 11, 2025 at 6:22 PM
🚀 AI-powered search just landed in ElasticPress Labs.
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
We’re heading to Miami for CloudFest USA, taking place November 5-6. If you’re attending, be sure to check out two sessions led by leaders from our team:
October 31, 2025 at 5:16 PM
We’re heading to Miami for CloudFest USA, taking place November 5-6. If you’re attending, be sure to check out two sessions led by leaders from our team:
Web excellence in late 2025 looks different. With the Webby Awards early entry deadline tomorrow, Director of UX & Research and returning judge Paige Maguire shares what she’ll be looking for: authentic connection and purpose-driven AI that truly serves.
fueled.com/blog/webby-a...
fueled.com/blog/webby-a...
From Fueled’s Webby Awards Judge: Award-Worthy Digital Experiences in 2025 · Fueled
With the Webby Awards’ early entry deadline upon us this week, I’ve been thinking about what defines “web excellence” in a year characterized by enormous changes in digital creation. As a returning ju...
fueled.com
October 23, 2025 at 7:26 PM
Web excellence in late 2025 looks different. With the Webby Awards early entry deadline tomorrow, Director of UX & Research and returning judge Paige Maguire shares what she’ll be looking for: authentic connection and purpose-driven AI that truly serves.
fueled.com/blog/webby-a...
fueled.com/blog/webby-a...
We built an AI-powered Visual Regression Testing system for SiteWatch that distinguishes real regressions from normal content updates. 🤖
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Modernizing Visual Regression Testing with AI for Smarter Website Maintenance · Fueled
Keeping a website healthy isn’t as simple as pressing “update.” A small plugin tweak or theme change can break a layout, hide a button, or cause other subtle damage to the user experience. For the tea...
fueled.com
October 16, 2025 at 8:41 PM
We built an AI-powered Visual Regression Testing system for SiteWatch that distinguishes real regressions from normal content updates. 🤖
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Fueled is heading to Ottawa 🇨🇦for #WordCampCanada 2025 (Oct 15–17)!
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
October 14, 2025 at 4:24 PM
Fueled is heading to Ottawa 🇨🇦for #WordCampCanada 2025 (Oct 15–17)!
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Usability improves satisfaction, but it doesn’t create loyalty. Community and belonging does. We received great UX feedback on a publisher’s new site, yet it had low referrals. The gap was connection.
Why community matters when building a brand: fueled.com/blog/brand-l...
Why community matters when building a brand: fueled.com/blog/brand-l...
Beyond Usability: Brand Loyalty Starts with Belonging · Fueled
At Fueled, our product and design teams advocate for user testing as an essential way to ground our assessment of quality in real end-user feedback, and not internal instinct alone. A few months ago, ...
fueled.com
October 9, 2025 at 9:23 PM
Usability improves satisfaction, but it doesn’t create loyalty. Community and belonging does. We received great UX feedback on a publisher’s new site, yet it had low referrals. The gap was connection.
Why community matters when building a brand: fueled.com/blog/brand-l...
Why community matters when building a brand: fueled.com/blog/brand-l...
Can an AI agent offer a better workflow than command line tools for scaffolding WordPress editor blocks?
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
Can Project Rules in Cursor Replace WordPress CLI Scripts for editor block scaffolding?
Cursor project rules turn scaffolding into a guided chat with reasoning and sensible defaults, plus where classic CLI remains the faster choice.
www.linkedin.com
October 3, 2025 at 4:48 PM
Can an AI agent offer a better workflow than command line tools for scaffolding WordPress editor blocks?
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
Fueled built Sakara’s first iOS app, making meal management a native habit: 75% of changes are now made in-app, and mobile purchases went up ~20%.
We made wellness effortless by bridging software and real life, so customers can plan, swap, and shop in minutes.
fueled.com/work/sakara/...
We made wellness effortless by bridging software and real life, so customers can plan, swap, and shop in minutes.
fueled.com/work/sakara/...
Sakara · Fueled
We brought Sakara to iPhone, streamlining meal planning and shopping and increasing customer engagement.
fueled.com
September 26, 2025 at 7:12 PM
Fueled built Sakara’s first iOS app, making meal management a native habit: 75% of changes are now made in-app, and mobile purchases went up ~20%.
We made wellness effortless by bridging software and real life, so customers can plan, swap, and shop in minutes.
fueled.com/work/sakara/...
We made wellness effortless by bridging software and real life, so customers can plan, swap, and shop in minutes.
fueled.com/work/sakara/...
From the best airport security experience to the future of digital identity. We partnered with CLEAR to design & engineer partner SDKs for instant verification, leading to 33M+ verifications, ~50% fraud reduction, and 89% associate CLEAR with security and trust.
fueled.com/work/clear/?...
fueled.com/work/clear/?...
CLEAR · Fueled
We took CLEAR from a single-use app to an identity experience used by 33 million people.
fueled.com
September 19, 2025 at 9:05 PM
From the best airport security experience to the future of digital identity. We partnered with CLEAR to design & engineer partner SDKs for instant verification, leading to 33M+ verifications, ~50% fraud reduction, and 89% associate CLEAR with security and trust.
fueled.com/work/clear/?...
fueled.com/work/clear/?...
Our SVP of Technology Phil Crumm took the stage at #WebflowConf for the panel “Rewriting the rules: The new strategies powering top digital agencies” — a look at how agencies are evolving, changing client expectations, & the shift from projects to platforms.
fueled.com/blog/webflow...
fueled.com/blog/webflow...
September 18, 2025 at 5:01 PM
Our SVP of Technology Phil Crumm took the stage at #WebflowConf for the panel “Rewriting the rules: The new strategies powering top digital agencies” — a look at how agencies are evolving, changing client expectations, & the shift from projects to platforms.
fueled.com/blog/webflow...
fueled.com/blog/webflow...
SVP of Technology Phil Crumm will be speaking on the panel: “Rewriting the rules: The new strategies powering top digital agencies” at Webflow Conf.
Learn how agencies are evolving in response to emerging tech, changing client expectations, & the shift from projects to platforms.
Learn how agencies are evolving in response to emerging tech, changing client expectations, & the shift from projects to platforms.
September 11, 2025 at 10:28 PM
SVP of Technology Phil Crumm will be speaking on the panel: “Rewriting the rules: The new strategies powering top digital agencies” at Webflow Conf.
Learn how agencies are evolving in response to emerging tech, changing client expectations, & the shift from projects to platforms.
Learn how agencies are evolving in response to emerging tech, changing client expectations, & the shift from projects to platforms.
ChatGPT helped debug GPU issues, write frame extraction scripts, and find faster alternatives.
AI didn’t replace our work; it made the outcome better and got us there faster.
Learn how we added 3D motion to Fueled.com: fueled.com/blog/enginee...
AI didn’t replace our work; it made the outcome better and got us there faster.
Learn how we added 3D motion to Fueled.com: fueled.com/blog/enginee...
Engineering the Component Behind Fueled.com’s New 3D Motion Effects · Fueled
When we set out to rebuild Fueled.com, one of our most ambitious goals was also one of the most technically complex: delivering a modern, motion-rich design that felt dynamic and alive, without…
fueled.com
September 8, 2025 at 3:15 PM
ChatGPT helped debug GPU issues, write frame extraction scripts, and find faster alternatives.
AI didn’t replace our work; it made the outcome better and got us there faster.
Learn how we added 3D motion to Fueled.com: fueled.com/blog/enginee...
AI didn’t replace our work; it made the outcome better and got us there faster.
Learn how we added 3D motion to Fueled.com: fueled.com/blog/enginee...
Discovery isn’t a phase. It’s a habit. We run research alongside ongoing design + engineering so product efforts stay aligned with real needs. New article from our Director of UX & Research.
www.linkedin.com/pulse/contin...
www.linkedin.com/pulse/contin...
Continuous Discovery: A Smarter Way to Keep Products Evolving
How continuous user research and testing keeps products relevant, reduces risk, and aligns teams. Fueled’s approach and when to use it.
www.linkedin.com
September 4, 2025 at 7:26 PM
Discovery isn’t a phase. It’s a habit. We run research alongside ongoing design + engineering so product efforts stay aligned with real needs. New article from our Director of UX & Research.
www.linkedin.com/pulse/contin...
www.linkedin.com/pulse/contin...
wp-scaffold has been key to starting WordPress projects efficiently, but maintaining it across multiple projects had challenges. Learn how WP Framework makes updates easier and the scaffold lighter: www.linkedin.com/pulse/fueled...
August 25, 2025 at 3:15 PM
wp-scaffold has been key to starting WordPress projects efficiently, but maintaining it across multiple projects had challenges. Learn how WP Framework makes updates easier and the scaffold lighter: www.linkedin.com/pulse/fueled...
We helped deliver 140+ accessibility fixes to @woocommerce.com Core, advancing it toward WCAG 2.2 AA compliance ahead of the EAA deadline. A more inclusive platform for 7M+ stores, and a big step for open source commerce.
fueled.com/blog/accessi...
fueled.com/blog/accessi...
Fueled Implements 140+ Accessibility Enhancements to WooCommerce · Fueled
As part of a larger effort to improve the accessibility of WooCommerce, the flagship open source eCommerce solution for WordPress, Fueled and its 10up WordPress Practice helped deliver over 140 access...
fueled.com
August 21, 2025 at 6:58 PM
We helped deliver 140+ accessibility fixes to @woocommerce.com Core, advancing it toward WCAG 2.2 AA compliance ahead of the EAA deadline. A more inclusive platform for 7M+ stores, and a big step for open source commerce.
fueled.com/blog/accessi...
fueled.com/blog/accessi...
We're heading back to WCUS 2025, this year as a Contributing Sponsor as the WordPress Practice of Fueled. We’re excited to reconnect with longtime partners & friends in the WordPress community, deep dive into what’s new in WordPress, & share more about our expanded capabilities under our new brand.
Fueled Heads to WordCamp US 2025 · Fueled
Fueled is heading to Portland, Oregon for WordCamp US (WCUS) 2025, taking place August 26–29. WCUS is the premier WordPress conference in the United States, drawing thousands of developers, designers,...
fueled.com
August 18, 2025 at 6:56 PM
We're heading back to WCUS 2025, this year as a Contributing Sponsor as the WordPress Practice of Fueled. We’re excited to reconnect with longtime partners & friends in the WordPress community, deep dive into what’s new in WordPress, & share more about our expanded capabilities under our new brand.
The animations on Fueled.com may feel simple. Building them was not.
Motion 3D objects run on a custom animation system: no WebGL, no video, just smooth motion that works everywhere.
Learn how in the technical deep dive: fueled.com/blog/enginee...
Motion 3D objects run on a custom animation system: no WebGL, no video, just smooth motion that works everywhere.
Learn how in the technical deep dive: fueled.com/blog/enginee...
Engineering the Component Behind Fueled.com’s New 3D Motion Effects · Fueled
When we set out to rebuild Fueled.com, one of our most ambitious goals was also one of the most technically complex: delivering a modern, motion-rich design that felt dynamic and alive, without…
fueled.com
August 11, 2025 at 3:31 PM
The animations on Fueled.com may feel simple. Building them was not.
Motion 3D objects run on a custom animation system: no WebGL, no video, just smooth motion that works everywhere.
Learn how in the technical deep dive: fueled.com/blog/enginee...
Motion 3D objects run on a custom animation system: no WebGL, no video, just smooth motion that works everywhere.
Learn how in the technical deep dive: fueled.com/blog/enginee...
Director of Open Source Initiatives @jeffpaul.com joined WPLift’s Cosmos podcast to discuss what’s ahead for the new WordPress AI Team—including upcoming AI plugins and how they align with ClassifAI.
open.spotify.com/episode/2XX7...
open.spotify.com/episode/2XX7...
James, Pascal & Jeff on WordPress AI Team, Future of WP, and Human Side of AI at Cosmos by WPLift | Episode 05
Cosmos by WPLift · Episode
open.spotify.com
August 1, 2025 at 4:53 PM
Director of Open Source Initiatives @jeffpaul.com joined WPLift’s Cosmos podcast to discuss what’s ahead for the new WordPress AI Team—including upcoming AI plugins and how they align with ClassifAI.
open.spotify.com/episode/2XX7...
open.spotify.com/episode/2XX7...
Our client, The Jewish Chronicle, has been shortlisted for “Journalism-based Website of the Year” in the 2025 Press Gazette Future of Media Awards, following their recent redesign and new build. 🏆
fueled.com/blog/jewish-...
fueled.com/blog/jewish-...
The Jewish Chronicle Shortlisted for Future of Media Awards · Fueled
We’re proud to share that The Jewish Chronicle’s new website, which our team designed and built, has been shortlisted in Press Gazette’s Future of Media Awards. TheJC.com is a finalist for “Journalism...
fueled.com
July 29, 2025 at 5:49 PM
Our client, The Jewish Chronicle, has been shortlisted for “Journalism-based Website of the Year” in the 2025 Press Gazette Future of Media Awards, following their recent redesign and new build. 🏆
fueled.com/blog/jewish-...
fueled.com/blog/jewish-...
A leading telecom client wasn’t showing up in AI research for “best providers.” Forums and competitor content were dominating. Our AI Brand Visibility Audit uncovered the gap. And delivered a plan to fix it.
fueled.com/blog/ai-bran...
fueled.com/blog/ai-bran...
July 23, 2025 at 5:36 PM
A leading telecom client wasn’t showing up in AI research for “best providers.” Forums and competitor content were dominating. Our AI Brand Visibility Audit uncovered the gap. And delivered a plan to fix it.
fueled.com/blog/ai-bran...
fueled.com/blog/ai-bran...
Our open source WP Framework makes our WordPress site starter, wp-scaffold, leaner, more maintainable, and easier to update using Composer.
Engineering Manager Daryll Doyle explains: www.linkedin.com/pulse/fueled...
Engineering Manager Daryll Doyle explains: www.linkedin.com/pulse/fueled...
Fueled’s WP Framework: A Better Foundation for our WordPress Scaffold
A look at the “how and why” behind WP Framework, a Composer package that streamlines WordPress project scaffolding and improves maintainability.
www.linkedin.com
July 15, 2025 at 8:23 PM
Our open source WP Framework makes our WordPress site starter, wp-scaffold, leaner, more maintainable, and easier to update using Composer.
Engineering Manager Daryll Doyle explains: www.linkedin.com/pulse/fueled...
Engineering Manager Daryll Doyle explains: www.linkedin.com/pulse/fueled...
Our team is helping make WordPress – and the open web – faster. Partnering with the broader WordPress Performance Team, we’ve shipped measurable gains in load times, server response, and Core Web Vitals. @joemcgill.bsky.social breaks it down.
www.linkedin.com/pulse/engine...
www.linkedin.com/pulse/engine...
Engineering for Impact: A Look Back at Fueled’s Work on the WordPress Performance Team
A deep dive into how our engineering team improved website performance across the internet by optimizing WordPress core.
www.linkedin.com
July 11, 2025 at 5:46 PM
Our team is helping make WordPress – and the open web – faster. Partnering with the broader WordPress Performance Team, we’ve shipped measurable gains in load times, server response, and Core Web Vitals. @joemcgill.bsky.social breaks it down.
www.linkedin.com/pulse/engine...
www.linkedin.com/pulse/engine...