Koen Pauwels
profpauwels.bsky.social
Koen Pauwels
@profpauwels.bsky.social

best marketing academic on the planet, ex-Amazon, IJRM editor-in-chief, runner, volunteer at Dreamfar High School Marathon, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing. .. more

Koen Hendrik Pauwels is a Belgian-American professor and author. He is a Distinguished Professor of Marketing and Associate Dean of Research at Northeastern University's D'Amore McKim School of Business. .. more

Business 60%
Economics 15%

Reposted by Koen Pauwels

We are not machines. Our lives are not data problems that can be quantitatively optimized. True attention lies at the heart of personhood: reason, judgment, memory, curiosity, responsibility. All of these require and activate our presence. www.nytimes.com/2026/01/10/o...
Opinion | The Multi-Trillion-Dollar Battle for Your Attention Is Built on a Lie
www.nytimes.com

Reposted by Koen Pauwels

Reposted by Koen Pauwels

Reposted by Koen Pauwels

Reposted by Koen Pauwels

Reposted by Koen Pauwels

Reposted by Koen Pauwels

Reposted by Koen Pauwels

loved running for Children's Hospital at Dartmouth today! As a reminder, just 4 hours left to donate to my MDA fundraiser, and I will match your every dollar at mda.donordrive.com/participants...

only 6 days left - so please donate THIS WEEK to the Muscular Dystrophy Assocation to fund research for cures and help me reach this fundraising goal. thx!

mda.donordrive.com/participants...
I'm supporting Muscular Dystrophy Association
Join MDA and help me fund research for cures for MuscularDystrophy, ALS and related #neuromuscular diseases.
mda.donordrive.com