yoyao.bsky.social
@yoyao.com
SEO + Topical Authority + Content Strategy Consultant.
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
#TopicalMap #Floyi #DigitalSurfer #Blustrat Founder and Creator
Pinned
yoyao.bsky.social
@yoyao.com
· May 17
The 241st Digital Surfer newsletter was just sent!
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Reposted by yoyao.bsky.social
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
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#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
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January 10, 2026 at 4:12 PM
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
@glenngabe.bsky.social
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Everyone’s talking chunks - I get into myself...
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Read it here → newsletter.dsurfer.com/p/wave-issue...
January 10, 2026 at 4:12 PM
Read it here → newsletter.dsurfer.com/p/wave-issue...
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
January 10, 2026 at 4:12 PM
The 273rd Digital Surfer newsletter was just sent 🌊
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The standout posts and shares this week come from:
@glenngabe.bsky.social
@kevin-indig.bsky.social
@paddymoogan.bsky.social
Everyone’s talking chunks - I get into myself...
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Reposted by yoyao.bsky.social
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
January 5, 2026 at 11:50 AM
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
* Astro (Free)
* Cloudflare Pages (Free) or Vercel (Free tier)
* Google Antigravity (Paid) AI IDE
* Floyi (Paid) topical research + SEO planning + briefs/drafts (replaces keyword + briefing tools)
* Gemini (Free/Paid) + ChatGPT (Free/Paid) for images
Less stack babysitting, fewer moving parts.
* Cloudflare Pages (Free) or Vercel (Free tier)
* Google Antigravity (Paid) AI IDE
* Floyi (Paid) topical research + SEO planning + briefs/drafts (replaces keyword + briefing tools)
* Gemini (Free/Paid) + ChatGPT (Free/Paid) for images
Less stack babysitting, fewer moving parts.
January 5, 2026 at 11:50 AM
* Astro (Free)
* Cloudflare Pages (Free) or Vercel (Free tier)
* Google Antigravity (Paid) AI IDE
* Floyi (Paid) topical research + SEO planning + briefs/drafts (replaces keyword + briefing tools)
* Gemini (Free/Paid) + ChatGPT (Free/Paid) for images
Less stack babysitting, fewer moving parts.
* Cloudflare Pages (Free) or Vercel (Free tier)
* Google Antigravity (Paid) AI IDE
* Floyi (Paid) topical research + SEO planning + briefs/drafts (replaces keyword + briefing tools)
* Gemini (Free/Paid) + ChatGPT (Free/Paid) for images
Less stack babysitting, fewer moving parts.
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
January 5, 2026 at 11:50 AM
It’s the new year, so I’m cutting tool sprawl.
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
I used to build on WordPress and kept ending up with a growing plugin pile for SEO, performance, security, and backups.
My lean site stack now 👇
Reposted by yoyao.bsky.social
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
January 3, 2026 at 2:10 PM
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Read it here → newsletter.dsurfer.com/p/wave-issue...
January 3, 2026 at 2:10 PM
Read it here → newsletter.dsurfer.com/p/wave-issue...
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
January 3, 2026 at 2:10 PM
The 272nd Digital Surfer newsletter was just sent 🌊
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
The most important news and resources you need this week come from:
@Cookie
@glenngabe
@martinibuster
@Mike_Stelzner
I also cover the end of SEO ranking reports…
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Reposted by yoyao.bsky.social
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:34 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Reposted by yoyao.bsky.social
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:33 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Two quick checks:
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
December 30, 2025 at 2:34 PM
Two quick checks:
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
The order that actually builds authority:
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
December 30, 2025 at 2:34 PM
The order that actually builds authority:
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
Inventory-first is reactive.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
December 30, 2025 at 2:34 PM
Inventory-first is reactive.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:34 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Two quick checks:
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
December 30, 2025 at 2:33 PM
Two quick checks:
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
Sibling check: ranking pages should have strong sibling pages under the same parent topic, linked cleanly.
Overlap check: repeated titles and repeated angles usually means you’re leaking authority.
Full breakdown 👉 www.linkedin.com/pulse/stop-c...
The order that actually builds authority:
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
December 30, 2025 at 2:33 PM
The order that actually builds authority:
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
1. Build the topical map first
2. Audit your URLs against that map
3. Fix overlap
4. Fill the next gap
5. Repeat
Inventory-first is reactive.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
December 30, 2025 at 2:33 PM
Inventory-first is reactive.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
It bakes your past decisions into your future roadmap.
That’s how you inherit gaps, overlap and cannibalization.
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
December 30, 2025 at 2:33 PM
A few top 3 rankings can fool you.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Most sites don’t have topical authority. They have a few winners.
A crawl gives you a sitemap and an inventory.
A topical map gives you a plan.
If you build your “topical map” from your existing URLs, you built an inventory.
Reposted by yoyao.bsky.social
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
December 27, 2025 at 5:05 PM
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Read it here → newsletter.dsurfer.com/p/wave-issue...
December 27, 2025 at 5:05 PM
Read it here → newsletter.dsurfer.com/p/wave-issue...
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
December 27, 2025 at 5:05 PM
The 271st Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Great posts and shares this week from:
@dejanseo.bsky.social
@gfiorelli1.bsky.social
@jason.quantable.com
@myriam.dopamine.builders
Get all the goodies 👇
#digitalsurfe
Reposted by yoyao.bsky.social
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
December 20, 2025 at 3:10 PM
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Read it here → newsletter.dsurfer.com/p/wave-issue...
December 20, 2025 at 3:10 PM
Read it here → newsletter.dsurfer.com/p/wave-issue...
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
December 20, 2025 at 3:10 PM
The 270th Digital Surfer newsletter was just sent with the most important news and resources you need from this past week!
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch
Great posts and shares this week from:
@dejanseo.bsky.social
@vincenero.bsky.social
Get all the goodies 👇
#digitalsurfer #seo #aisearch