Will - PushDustIn
@will.pushdustin.com
🕹️ Marketing and Production (VR and non-VR titles)
👾 Opinions are my own
🟡 Sometimes I wear yellow pants. (日本語OK)
👾 Opinions are my own
🟡 Sometimes I wear yellow pants. (日本語OK)
Pinned
📌 New pinned post.
Here are some games I've been involved with recently.
I've focused on marketing, business development and publishing - - mostly w/ VR but as you can see, I've branched out.
I've enjoyed working with a wide range of people and projects, as every day is a unique experience. 😎
Here are some games I've been involved with recently.
I've focused on marketing, business development and publishing - - mostly w/ VR but as you can see, I've branched out.
I've enjoyed working with a wide range of people and projects, as every day is a unique experience. 😎
Reposted by Will - PushDustIn
Do not fear:
Doshin WILL return in 2026 to wish us a great and relaxing weekend.
Doshin WILL return in 2026 to wish us a great and relaxing weekend.
December 26, 2025 at 7:48 PM
Do not fear:
Doshin WILL return in 2026 to wish us a great and relaxing weekend.
Doshin WILL return in 2026 to wish us a great and relaxing weekend.
Reposted by Will - PushDustIn
Happy holidays from the CharacterBank team!!
December 24, 2025 at 3:45 AM
Happy holidays from the CharacterBank team!!
Reposted by Will - PushDustIn
It's the Christmas issue of Famitsu, so that means many Japanese gaming industry folks gave their personal Game of the Year lists. I'll update this thread periodically since there's a lot of them once again.
December 24, 2025 at 3:03 PM
It's the Christmas issue of Famitsu, so that means many Japanese gaming industry folks gave their personal Game of the Year lists. I'll update this thread periodically since there's a lot of them once again.
Reposted by Will - PushDustIn
Hello everyone! Just want to remind you that the deadline for BitSummit submissions is December 31st (submission fee: ¥2750). Late entries are open until January 16, 2026 (¥5500). Looking forward to seeing your games! For more information visit bitsummit.org.
December 17, 2025 at 5:48 AM
Hello everyone! Just want to remind you that the deadline for BitSummit submissions is December 31st (submission fee: ¥2750). Late entries are open until January 16, 2026 (¥5500). Looking forward to seeing your games! For more information visit bitsummit.org.
Reposted by Will - PushDustIn
I'm excited to say I am now running @LostInCult.co.uk Games label full-time! ❤️
I joined in 2023 to set up our label while Marketing Director - leaving marketing after 10 years will be hard!
Excited to get our world-best physical games in hands + start OG publishing in the near future. 🥳
I joined in 2023 to set up our label while Marketing Director - leaving marketing after 10 years will be hard!
Excited to get our world-best physical games in hands + start OG publishing in the near future. 🥳
December 19, 2025 at 6:51 PM
I'm excited to say I am now running @LostInCult.co.uk Games label full-time! ❤️
I joined in 2023 to set up our label while Marketing Director - leaving marketing after 10 years will be hard!
Excited to get our world-best physical games in hands + start OG publishing in the near future. 🥳
I joined in 2023 to set up our label while Marketing Director - leaving marketing after 10 years will be hard!
Excited to get our world-best physical games in hands + start OG publishing in the near future. 🥳
Had a terrible reaction to some cold medicine the other night (found out I was allergic to it 😨). Had to make a quick run to the doctors to swap it out.
I'm traveling for the next 24 hours or so hoping that things calm down.
I'm traveling for the next 24 hours or so hoping that things calm down.
December 18, 2025 at 1:37 AM
Had a terrible reaction to some cold medicine the other night (found out I was allergic to it 😨). Had to make a quick run to the doctors to swap it out.
I'm traveling for the next 24 hours or so hoping that things calm down.
I'm traveling for the next 24 hours or so hoping that things calm down.
Probably Baba is You at the end of 2019 and Slay the Spire now. I've spent way too many hours in Slay the Spire...
Quote this with what you would have said your game of the year was at the end of 2019, and what you would say your favourite game of 2019 is now, if it differs
(Grid is just a refresher, you are not restricted to picking it. For a more comprehensive refresher: backloggd.com/games/lib/po...)
(Grid is just a refresher, you are not restricted to picking it. For a more comprehensive refresher: backloggd.com/games/lib/po...)
December 16, 2025 at 9:50 AM
Probably Baba is You at the end of 2019 and Slay the Spire now. I've spent way too many hours in Slay the Spire...
It's almost the end of the year so here's a reminder to check your connected accounts on Facebook, Discord, Google, etc and disconnect anything that you aren't actively using.
December 16, 2025 at 9:47 AM
It's almost the end of the year so here's a reminder to check your connected accounts on Facebook, Discord, Google, etc and disconnect anything that you aren't actively using.
newsletter.hushcrasher.com/p/taxonomy-o...
Super interesting article on what makes a game "indie" and when it moves into "Midi" / "AA" space. I think this kind of sorting is super helpful
Super interesting article on what makes a game "indie" and when it moves into "Midi" / "AA" space. I think this kind of sorting is super helpful
By the way, what’s a AA?
Instead of fuzzy labels like 'indie' and 'AA', we propose a new data-driven system to classify video games based on their actual production scope. This new framework reveals the real economic and crea...
newsletter.hushcrasher.com
December 16, 2025 at 12:42 AM
newsletter.hushcrasher.com/p/taxonomy-o...
Super interesting article on what makes a game "indie" and when it moves into "Midi" / "AA" space. I think this kind of sorting is super helpful
Super interesting article on what makes a game "indie" and when it moves into "Midi" / "AA" space. I think this kind of sorting is super helpful
Reposted by Will - PushDustIn
⏰ Got #15Seconds to spare for indie games?
Check out @jitspoe.bsky.social's showcase highlighting the always awesome indie scene~
Here's our contribution for #VR indies 🥽
Check out @jitspoe.bsky.social's showcase highlighting the always awesome indie scene~
Here's our contribution for #VR indies 🥽
December 14, 2025 at 10:16 PM
⏰ Got #15Seconds to spare for indie games?
Check out @jitspoe.bsky.social's showcase highlighting the always awesome indie scene~
Here's our contribution for #VR indies 🥽
Check out @jitspoe.bsky.social's showcase highlighting the always awesome indie scene~
Here's our contribution for #VR indies 🥽
Reposted by Will - PushDustIn
I remember doing the deal for Epic Mickey, and Bob Iger shooting laser beams out his eyes at me in the Disney dining room. “Don’t let this video game fuck up Mickey.”
Oh well. That’s over.
Oh well. That’s over.
BREAKING: Disney is making a $1 billion investment in OpenAI, and will allow its iconic characters to be on the company's Sora AI video generator.
December 11, 2025 at 4:31 PM
I remember doing the deal for Epic Mickey, and Bob Iger shooting laser beams out his eyes at me in the Disney dining room. “Don’t let this video game fuck up Mickey.”
Oh well. That’s over.
Oh well. That’s over.
This is better to watch than the Game Awards. RebelTaxi shows some actually interesting games that are coming out!
youtu.be/pYqG6cxHHOI
youtu.be/pYqG6cxHHOI
Gamings NOT Dead 2: Strange Colorful INDIE Games (RebelTaxi)
YouTube video by RebelTaxi
youtu.be
December 14, 2025 at 11:26 PM
This is better to watch than the Game Awards. RebelTaxi shows some actually interesting games that are coming out!
youtu.be/pYqG6cxHHOI
youtu.be/pYqG6cxHHOI
Reposted by Will - PushDustIn
OH UNBEATABLE IS OUT
store.steampowered.com/app/2240620/...
store.steampowered.com/app/2240620/...
Save 10% on UNBEATABLE on Steam
UNBEATABLE is a rhythm adventure where music is illegal and you do crimes. Follow the story of Beat and her band on the run, in a narrative experience full of big emotions powered by arcade-flawless r...
store.steampowered.com
December 10, 2025 at 10:30 AM
OH UNBEATABLE IS OUT
store.steampowered.com/app/2240620/...
store.steampowered.com/app/2240620/...
Reposted by Will - PushDustIn
If you’re interested in a big Virtual Boy history deep dive you should check out the presentation @will.pushdustin.com and I did for PAX Online back in 2020. youtu.be/NhcMy0gAGWY?...
Virtually Unplayable: The Story of Virtual Boy
YouTube video by PAX
youtu.be
December 10, 2025 at 2:40 AM
If you’re interested in a big Virtual Boy history deep dive you should check out the presentation @will.pushdustin.com and I did for PAX Online back in 2020. youtu.be/NhcMy0gAGWY?...
Reposted by Will - PushDustIn
So... I still can't believe I'm writing this. After three years with @UploadVR.com, it's surreal to say I'm stepping down after next week. Happy to say this was my choice, and I'm beyond thrilled to announce I'm joining @futurefriendsgames.com on January 12th! 👀 - medium.com/@terranauts9...
An Announcement
For the last six and a half years, I've been working in games media in varying capacities. Now it's time for something new.
medium.com
December 9, 2025 at 3:00 PM
So... I still can't believe I'm writing this. After three years with @UploadVR.com, it's surreal to say I'm stepping down after next week. Happy to say this was my choice, and I'm beyond thrilled to announce I'm joining @futurefriendsgames.com on January 12th! 👀 - medium.com/@terranauts9...
Reposted by Will - PushDustIn
In the US, PlayStation 5 accounted for 47% of total Black Friday week hardware unit sales, leading the market.
Nintendo Switch 2 ranked 2nd (24%), with the NEX Playground 3rd (14%).
Source: Circana Retail Tracking Service
Nintendo Switch 2 ranked 2nd (24%), with the NEX Playground 3rd (14%).
Source: Circana Retail Tracking Service
PS5 had a huge Black Friday week in the UK. It accounted for 62% of all console sales (Xbox had 10%, Switch 2 had 23%). The PS5 Pro had its best week since launch.
Meanwhile, Hogwarts Legacy and EA Sports FC 26 came out top in Europe.
www.thegamebusiness.com/p/ps5-ea-spo...
Meanwhile, Hogwarts Legacy and EA Sports FC 26 came out top in Europe.
www.thegamebusiness.com/p/ps5-ea-spo...
PS5, EA Sports FC 26 and Hogwarts Legacy come out top during Europe’s Black Friday
Call of Duty: Black Ops 7 slips to No.3
www.thegamebusiness.com
December 6, 2025 at 8:37 PM
In the US, PlayStation 5 accounted for 47% of total Black Friday week hardware unit sales, leading the market.
Nintendo Switch 2 ranked 2nd (24%), with the NEX Playground 3rd (14%).
Source: Circana Retail Tracking Service
Nintendo Switch 2 ranked 2nd (24%), with the NEX Playground 3rd (14%).
Source: Circana Retail Tracking Service
Reposted by Will - PushDustIn
No toppings. Beef only. Flat top griddle.
December 6, 2025 at 9:01 PM
No toppings. Beef only. Flat top griddle.
Reposted by Will - PushDustIn
Reposted by Will - PushDustIn
NEW VIDEO!
I hosted a 16-player Friend Room in Kirby Air Riders in order to record 4v4v4v4 Team Relay Races! It's perhaps my most chaotic video EVER!
Feat. @alecandstuff.bsky.social @platinumrhythm.bsky.social @ajentvee.bsky.social @cmm1215.bsky.social & more!
Enjoy!
Link ► youtu.be/evSYVFXMPfA
I hosted a 16-player Friend Room in Kirby Air Riders in order to record 4v4v4v4 Team Relay Races! It's perhaps my most chaotic video EVER!
Feat. @alecandstuff.bsky.social @platinumrhythm.bsky.social @ajentvee.bsky.social @cmm1215.bsky.social & more!
Enjoy!
Link ► youtu.be/evSYVFXMPfA
November 30, 2025 at 12:18 AM
NEW VIDEO!
I hosted a 16-player Friend Room in Kirby Air Riders in order to record 4v4v4v4 Team Relay Races! It's perhaps my most chaotic video EVER!
Feat. @alecandstuff.bsky.social @platinumrhythm.bsky.social @ajentvee.bsky.social @cmm1215.bsky.social & more!
Enjoy!
Link ► youtu.be/evSYVFXMPfA
I hosted a 16-player Friend Room in Kirby Air Riders in order to record 4v4v4v4 Team Relay Races! It's perhaps my most chaotic video EVER!
Feat. @alecandstuff.bsky.social @platinumrhythm.bsky.social @ajentvee.bsky.social @cmm1215.bsky.social & more!
Enjoy!
Link ► youtu.be/evSYVFXMPfA
When you see this, post an image from your gallery to describe your mental health
November 27, 2025 at 11:07 AM
When you see this, post an image from your gallery to describe your mental health
This hurts everyone involved so much.
1. Players get told the wrong information. It's a lot harder to unlearn something than to learn something.
2. Players get disapointed when its not real / inflated expectations.
3. Marketing quickly loses control of narrative
4. Developers feel discouraged
1. Players get told the wrong information. It's a lot harder to unlearn something than to learn something.
2. Players get disapointed when its not real / inflated expectations.
3. Marketing quickly loses control of narrative
4. Developers feel discouraged
Increasingly convincing AI-generated GTA 6 gameplay "leaks" are going viral and getting millions of views on social media, which seems unable to stop them from happening. https://bit.ly/4p6yv7p
November 27, 2025 at 1:15 AM
This hurts everyone involved so much.
1. Players get told the wrong information. It's a lot harder to unlearn something than to learn something.
2. Players get disapointed when its not real / inflated expectations.
3. Marketing quickly loses control of narrative
4. Developers feel discouraged
1. Players get told the wrong information. It's a lot harder to unlearn something than to learn something.
2. Players get disapointed when its not real / inflated expectations.
3. Marketing quickly loses control of narrative
4. Developers feel discouraged
Got a chance to go through the Sakurai Manga this week.
...overall, I enjoyed it!
There's not anything new in the manga, but I feel it does a great job going over key moments in Sakurai's life, and is a fun read.
Here are some relevant translations which cover most of the manga @sourcegaming.info
...overall, I enjoyed it!
There's not anything new in the manga, but I feel it does a great job going over key moments in Sakurai's life, and is a fun read.
Here are some relevant translations which cover most of the manga @sourcegaming.info
November 27, 2025 at 12:16 AM
Got a chance to go through the Sakurai Manga this week.
...overall, I enjoyed it!
There's not anything new in the manga, but I feel it does a great job going over key moments in Sakurai's life, and is a fun read.
Here are some relevant translations which cover most of the manga @sourcegaming.info
...overall, I enjoyed it!
There's not anything new in the manga, but I feel it does a great job going over key moments in Sakurai's life, and is a fun read.
Here are some relevant translations which cover most of the manga @sourcegaming.info
Reposted by Will - PushDustIn
x.com/maxillajp/st...
CharacterBank Inc. provided some assistance on the opening animation for JoJo OraOra Overdrive!
CharacterBank Inc. provided some assistance on the opening animation for JoJo OraOra Overdrive!
maxilla | マキシラ on X: "『ジョジョの奇妙な冒険 オラオラオーバードライブ』オープニングムービーの制作を担当しました⭐️🍒🔥📸💔 URL: https://t.co/8pRejevgaC Director: Charls Chung(Maxilla) Producer: Yasuyuki Kanazawa(Maxilla) Music Producer: Seiya Suzuki(Maxilla) @seiya0223 Assistant Music Producer: Yudai https://t.co/g6a1zchKL2" / X
『ジョジョの奇妙な冒険 オラオラオーバードライブ』オープニングムービーの制作を担当しました⭐️🍒🔥📸💔 URL: https://t.co/8pRejevgaC Director: Charls Chung(Maxilla) Producer: Yasuyuki Kanazawa(Maxilla) Music Producer: Seiya Suzuki(Maxilla) @seiya0223 Assistant Music Producer: Yudai https://t.co/g6a1zchKL2
x.com
November 26, 2025 at 10:15 PM
x.com/maxillajp/st...
CharacterBank Inc. provided some assistance on the opening animation for JoJo OraOra Overdrive!
CharacterBank Inc. provided some assistance on the opening animation for JoJo OraOra Overdrive!
youtu.be/R-edYoZZosg
"Failure is what AI takes away from us...(and) without failure, there is no growth"
I really love this channel, and I click with a lot of things the creator has discussed
"Failure is what AI takes away from us...(and) without failure, there is no growth"
I really love this channel, and I click with a lot of things the creator has discussed
How to do anything (without AI)
YouTube video by Reject Convenience
youtu.be
November 26, 2025 at 4:28 AM
youtu.be/R-edYoZZosg
"Failure is what AI takes away from us...(and) without failure, there is no growth"
I really love this channel, and I click with a lot of things the creator has discussed
"Failure is what AI takes away from us...(and) without failure, there is no growth"
I really love this channel, and I click with a lot of things the creator has discussed
Reposted by Will - PushDustIn
Credits are basically a free space. Players will watch them or not. Those who do will come to understand how each person participated. We also credit everyone who ever touched the game in any way. This means for a relatively small team our credits are long. But who cares? Why be stingy with it?
November 24, 2025 at 10:26 PM
Credits are basically a free space. Players will watch them or not. Those who do will come to understand how each person participated. We also credit everyone who ever touched the game in any way. This means for a relatively small team our credits are long. But who cares? Why be stingy with it?