We Built This Brand
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We Built This Brand
@webuiltthisbrand.com
Exploring the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts.

Hosted by @christopholies.bsky.social, and produced by @humblepod.com.

Listen, watch, and follow: https://webuiltthisbrand.com/
🎧 New Episode Drop!
What if influencer marketing wasn’t just about hype, but measurable results?
In our latest episode of We Built This Brand, Chris talks with Vince Wang about turning local influence into real business growth for restaurants. 
🎙️ Listen now: https://www.webuiltthisbrand.com
November 12, 2025 at 5:05 PM
October 30, 2025 at 2:04 PM
LA Trip Ep. 6! is LIVE!

🎬 From Disney to Red Digital Cinema to AI storytelling, Ted Schilowitz has seen it all. Hear his insights on creativity, tech, and the future of entertainment on
🎧 Listen now: https://youtu.be/ShHCfsQX-9Q
October 23, 2025 at 2:03 PM
🎬 LA Trip Ep. 5 is here!
We sit down with Stacy Spikes, co-founder of MoviePass, to talk disruption, building a lasting brand, and gamifying moviegoing.
Don’t miss these insider insights → Listen now! https://youtu.be/ib_e6i2KGdU
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#WeBuiltThisBrand #MoviePass #FounderStories
October 21, 2025 at 12:05 PM
From world champion triathlete to Oscar®-winning filmmaker, Lesley Paterson’s story is pure grit and fearless creativity.
Hear how she’s building BraveArt Entertainment.
🎧 Listen now → https://youtu.be/KL7nyntLi7s
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#WeBuiltThisBrand #BraveArt #Filmmaking
October 16, 2025 at 12:30 PM
🎬 LA Trip Ep. 3 is here!
Chris Hill chats with Gwynn Simpson of Phoenix Rising Consultants about conscious leadership, intuition in business, and building human connection in the age of AI. 🌟
Watch now → https://youtu.be/DvzWnTwRYNc
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#WeBuiltThisBrand #Leadership #Entrepreneurship
LA Trip Ep. 3: Conscious Leadership & Human Connection with Gwynn Simpson
Chris Hill sits down with Gwen Simpson of Phoenix Rising Consultants. Gwen shares her unique approach to human capital development, blending intuition, posit...
youtu.be
October 14, 2025 at 12:31 PM
🎬 LA Trip Ep. 2 is here!
We’re diving into the future of filmmaking with C. Craig Patterson, founder of Everyday Mischief. From AI to virtual production, see how tech is transforming storytelling.
💡 Watch now → https://youtu.be/Y780bSTCV1Y

#WeBuiltThisBrand #Filmmaking #AI #MediaInnovation
October 10, 2025 at 11:02 AM
🚨 New Episode!
We’re kicking off our LA Trip Series with realtor & author Troy Palmquist — talking real estate, resilience, and building brands with purpose.

Watch here: https://youtu.be/h7X1fPOESZs
Filmed in LA, Hosted by Chris Hill & @adhrucia.bsky.social
LA Trip Ep. 1: Troy Palmquist on Authenticity and the Future of Real Estate
In this episode of We Built This Brand, Chris Hill and co-host Adhrucia Apana sit down in Los Angeles with realtor, author, and speaker Troy Palmquist.Troy s...
youtu.be
October 8, 2025 at 10:31 AM
The secret to powerful advertising? Finding the truth.
We Built This Brand episode is live!
https://www.webuiltthisbrand.com
August 31, 2025 at 3:46 PM
“I watched a commercial when I was 14 and thought: I want to do THAT. I got chills. Holy cow, you can make someone feel all that in 30 seconds.”
New We Built This Brand episode is live!
We Built This Brand | Branding & Marketing Podcast
A podcast about a brand is built. Podcast host Chris Hill interviews brands to understand where they get their start, and what keeps them moving forward.
www.webuiltthisbrand.com
August 27, 2025 at 2:02 PM
Marketers & brand builders… stop scrolling.

You need to hear Greg Logan on We Built This Brand.

Why this episode is 🔥:

💡How Hollywood storytelling formulas work for brands

💡The #1 mistake 90% of companies make

💡Real case studies with jaw-dropping results...
August 26, 2025 at 2:02 PM
HOT TAKE: The biggest risk in business isn’t being different…
It’s being the same as everyone else.

Why Liquid Death is winning:
💀 Threw every water-category rule out the window
💀 Tattoos & corpse paint instead of bland labels
💀 AI actors instead of stock models
August 24, 2025 at 3:18 PM
THE POWER OF REFRAMING YOUR STORY

1907 Water pitched to Whole Foods for 3 years saying:

* “We’re from New Zealand” (So are 3 others)
* “We’re naturally alkaline” (So are 10 others)
* “We’re from an artesian well” (So are 8 others)

So what did they do?
August 19, 2025 at 2:02 PM
The secret to hooking your audience?

Start with their greatest tension — the thing that makes them say

"You get me. That’s my life."

Then show how you solve it.

And finally, end with their greatest love — no you, no pitch, just their happy ending.

That’s how you turn casual listeners into fans.
August 17, 2025 at 3:44 PM
Who’s the real hero of your brand story?
Hint: It’s not you.

Your customer is the hero. You’re the guide helping them win.

🎙New episode with Greg Logan is out today:
Beyond the Buzzword of Storytelling with Greg Logan
On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” b…
www.webuiltthisbrand.com
August 15, 2025 at 2:03 PM
We could all use a little more empathy.

On We Built This Brand, we’re talking to Ian Baer, the Founder and CEO of Sooth.

Hear how his human-centric approach to marketing helps him cut through the data and get straight to the hearts of his audience right now 👇

webuiltthisbrand.com/37
March 5, 2025 at 4:01 PM
If you want to make an impact in the marketing, you’ve got to go Big!

On our all-new episode, we’re chatting with Big Com’s Executive Creative Director Shannon Harris.

Want to make bold designs to help your clients grow?

Start by clicking this link below 👇

www.webuiltthisbrand.com/35
February 20, 2025 at 4:51 PM
What’s a bird to you?

There’s no wrong answers, so you don’t need to worry about ruffling any feathers.

On this all-new episode of We Built This Brand, we’re talking to Jess Curtis, the founder of J-Bird Digital Design!

webuiltthisbrand.com/34
February 12, 2025 at 3:54 PM
Big news!

We Built This Brand is going weekly starting with tomorrow's episode!

Every Wednesday, we're going to bring you high-quality insights from experts in the marketing industry.

It all kicks off with Jess Curtis and J-Bird. Stay tuned!

www.webuiltthisbrand.com
February 11, 2025 at 8:32 PM
A new episode of We Built This Brand?

We raise a drink to that.

This week, Chris is joined by Katie Peninger, the VP Account Service at Lewis Communication.

Hear how her career led down the Kentucky Bourbon Trail:

www.webuiltthisbrand.com/33

#Podcasting #Marketing #WeBuildThisBrand
January 29, 2025 at 3:54 PM
Reposted by We Built This Brand
When you’ve got great #branding, why shouldn’t you be obsessed with it?

Megan Brittain explains why she loves THE MAYOR and the work her agency does:

https://buff.ly/4am25PM

#marketing #podcast
January 20, 2025 at 7:01 PM
Reposted by We Built This Brand
Between tugging heart (and shoe) strings, impressive auto body work, and selling phone plans with Ted Dansons, is there anything THE MAYOR can’t do?

Hear Megan Brittain’s thoughts on what went into these memorable, effective campaigns!

https://buff.ly/4am25PM

#viralmarketing #podcast #teddanson
January 16, 2025 at 7:00 PM
YouTube is a part of our everyday lives, but that wasn’t always the case.

Hear from Portal-A’s Director of Strategy Aditi Rajvanshi about her experience on the Wild, Wild West of YouTube:

www.webuiltthisbrand.com/brewing-awes...
Brewing Awesome Online Content with Aditi Rajvanshi
20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi…
www.webuiltthisbrand.com
November 22, 2024 at 4:30 PM
When did you first become aware of YouTube?

Aditi Rajvanshi was there at the start, and she has watched it evolve into the powerhouse it is today.

🎧 Listen to her impressive career journey to become Portal-A’s Director of Strategy! #podcast #digitalmedia

www.webuiltthisbrand.com/brewing-awes...
Brewing Awesome Online Content with Aditi Rajvanshi
20 years ago, YouTube changed the internet forever. One woman was there to see the platform evolve. On this episode of We Built This Brand, Chris is joined by Aditi…
www.webuiltthisbrand.com
November 20, 2024 at 6:17 PM