Watts Going On
@wattsgoing.com
A blog about the EV scene - what’s working, what has stalled, and what needs to change. https://wattsgoing.com
Wireless EV charging highways sound perfect until you see the price tag: $6-9M per mile, per lane.
France proved the tech works (200kW to moving trucks!), but the economics make most sense for ports, mines, and airports-not interstates.
Why electric roads will start small: buff.ly/1r41K1v
#EVsky
France proved the tech works (200kW to moving trucks!), but the economics make most sense for ports, mines, and airports-not interstates.
Why electric roads will start small: buff.ly/1r41K1v
#EVsky
November 10, 2025 at 4:15 PM
Wireless EV charging highways sound perfect until you see the price tag: $6-9M per mile, per lane.
France proved the tech works (200kW to moving trucks!), but the economics make most sense for ports, mines, and airports-not interstates.
Why electric roads will start small: buff.ly/1r41K1v
#EVsky
France proved the tech works (200kW to moving trucks!), but the economics make most sense for ports, mines, and airports-not interstates.
Why electric roads will start small: buff.ly/1r41K1v
#EVsky
Every DTC brand that "disrupted" retail ended up opening hundreds of stores. People need human touchpoints for big purchases.
The auto industry is learning this with EVs - and Gen Z actually wants dealerships.
New: why the industry's most hated institution might save EV adoption:
buff.ly/XPNHLc6
The auto industry is learning this with EVs - and Gen Z actually wants dealerships.
New: why the industry's most hated institution might save EV adoption:
buff.ly/XPNHLc6
The Kids Are Alright (and so are the dealerships)
How the industry's most hated institution can become its secret weapon for selling electric cars to Gen Z
buff.ly
October 27, 2025 at 3:30 PM
Every DTC brand that "disrupted" retail ended up opening hundreds of stores. People need human touchpoints for big purchases.
The auto industry is learning this with EVs - and Gen Z actually wants dealerships.
New: why the industry's most hated institution might save EV adoption:
buff.ly/XPNHLc6
The auto industry is learning this with EVs - and Gen Z actually wants dealerships.
New: why the industry's most hated institution might save EV adoption:
buff.ly/XPNHLc6
The federal EV tax credit expired. September's buying frenzy borrowed demand from the future. Now Q4 has to pay the bill.
New analysis on what automakers did to survive the cliff, how states are filling gaps (or not), and whether EVs can compete without subsidies.
buff.ly/KycZpoX
New analysis on what automakers did to survive the cliff, how states are filling gaps (or not), and whether EVs can compete without subsidies.
buff.ly/KycZpoX
No More Federal Rebates
What happens when EVs have to stand on their own
buff.ly
October 13, 2025 at 1:15 PM
The federal EV tax credit expired. September's buying frenzy borrowed demand from the future. Now Q4 has to pay the bill.
New analysis on what automakers did to survive the cliff, how states are filling gaps (or not), and whether EVs can compete without subsidies.
buff.ly/KycZpoX
New analysis on what automakers did to survive the cliff, how states are filling gaps (or not), and whether EVs can compete without subsidies.
buff.ly/KycZpoX
Electric trucking = orchestra without sheet music 🎼
China: 30% electric trucks
US: <1%
Tesla Semi: 50K/year could exceed all current US EV trucks
Drivers literally fight over the electric ones - quieter, smoother, less maintenance
Revolution is messy but happening ⚡
buff.ly/sgLsBJA
China: 30% electric trucks
US: <1%
Tesla Semi: 50K/year could exceed all current US EV trucks
Drivers literally fight over the electric ones - quieter, smoother, less maintenance
Revolution is messy but happening ⚡
buff.ly/sgLsBJA
Electric Trucking: An Orchestra Without Sheet Music
Inside the road freight industry’s attempt to electrify
buff.ly
September 29, 2025 at 1:05 PM
Electric trucking = orchestra without sheet music 🎼
China: 30% electric trucks
US: <1%
Tesla Semi: 50K/year could exceed all current US EV trucks
Drivers literally fight over the electric ones - quieter, smoother, less maintenance
Revolution is messy but happening ⚡
buff.ly/sgLsBJA
China: 30% electric trucks
US: <1%
Tesla Semi: 50K/year could exceed all current US EV trucks
Drivers literally fight over the electric ones - quieter, smoother, less maintenance
Revolution is messy but happening ⚡
buff.ly/sgLsBJA
America’s $5B NEVI program: 3.5 years, just 402 EV chargers built.
Forget red tape—the real problem is a competence gap. We put Departments of Transportation in charge of a complex tech deployment.
The biggest irony? The anti-EV Trump admin's "fix" might actually work. My take:
buff.ly/vhcQCp8
Forget red tape—the real problem is a competence gap. We put Departments of Transportation in charge of a complex tech deployment.
The biggest irony? The anti-EV Trump admin's "fix" might actually work. My take:
buff.ly/vhcQCp8
The NEVI-ending Story
Charging, bureaucracy and a possible way through
buff.ly
September 15, 2025 at 1:06 PM
America’s $5B NEVI program: 3.5 years, just 402 EV chargers built.
Forget red tape—the real problem is a competence gap. We put Departments of Transportation in charge of a complex tech deployment.
The biggest irony? The anti-EV Trump admin's "fix" might actually work. My take:
buff.ly/vhcQCp8
Forget red tape—the real problem is a competence gap. We put Departments of Transportation in charge of a complex tech deployment.
The biggest irony? The anti-EV Trump admin's "fix" might actually work. My take:
buff.ly/vhcQCp8
The EV industry took cars that are faster, quieter, cheaper to fuel & never need maintenance... and somehow made them feel like doing taxes 📊
US interest in EVs dropped from 25% to 16% because we're selling homework, not upgrades.
buff.ly/voF4L0B
#EVsky #ElectricVehicles #Marketing #Tesla
US interest in EVs dropped from 25% to 16% because we're selling homework, not upgrades.
buff.ly/voF4L0B
#EVsky #ElectricVehicles #Marketing #Tesla
EVs Have a Marketing Problem
A new approach to selling EVs is needed
buff.ly
September 4, 2025 at 3:15 PM
The EV industry took cars that are faster, quieter, cheaper to fuel & never need maintenance... and somehow made them feel like doing taxes 📊
US interest in EVs dropped from 25% to 16% because we're selling homework, not upgrades.
buff.ly/voF4L0B
#EVsky #ElectricVehicles #Marketing #Tesla
US interest in EVs dropped from 25% to 16% because we're selling homework, not upgrades.
buff.ly/voF4L0B
#EVsky #ElectricVehicles #Marketing #Tesla
Your "green" plug-in hybrid probably pollutes more than a regular gas car 🤯
Most owners never plug in, so they're just driving a heavy gas car with dead battery weight. Real emissions are 3-5x higher than advertised.
Full breakdown: buff.ly/f4YYUnB
#PlugInHybrid
#ElectricVehicles
#EVs
#EVsky
Most owners never plug in, so they're just driving a heavy gas car with dead battery weight. Real emissions are 3-5x higher than advertised.
Full breakdown: buff.ly/f4YYUnB
#PlugInHybrid
#ElectricVehicles
#EVs
#EVsky
Plug-In Hybrids: Why Your "Green" Car is Probably a Gas Guzzler
The False Promise of the Car that Pretends to be Electric
buff.ly
September 3, 2025 at 1:01 PM
Your "green" plug-in hybrid probably pollutes more than a regular gas car 🤯
Most owners never plug in, so they're just driving a heavy gas car with dead battery weight. Real emissions are 3-5x higher than advertised.
Full breakdown: buff.ly/f4YYUnB
#PlugInHybrid
#ElectricVehicles
#EVs
#EVsky
Most owners never plug in, so they're just driving a heavy gas car with dead battery weight. Real emissions are 3-5x higher than advertised.
Full breakdown: buff.ly/f4YYUnB
#PlugInHybrid
#ElectricVehicles
#EVs
#EVsky
Our latest post is up! This week, we look at Plug & Charge: what it is, why it matters, how it's rolling out and what the future holds... If you like it, please subscribe - new posts every other Monday. #ev #evsky buff.ly/c18hNI6
Plug & Charge: The Future That's Taking Forever
How the most obvious improvement to electric vehicle charging became an exercise in corporate delay, standards warfare, and missed opportunities
buff.ly
August 18, 2025 at 1:10 PM
Our latest post is up! This week, we look at Plug & Charge: what it is, why it matters, how it's rolling out and what the future holds... If you like it, please subscribe - new posts every other Monday. #ev #evsky buff.ly/c18hNI6
Don't agree with everything in this article, but alarm bells should be ringing! #ev #evsky buff.ly/ylqwwXZ
China Is Overtaking America. In an Electric Car.
Chinese electric vehicles don’t just pose a market threat to Tesla. They could also be a weapon of war, writes Ethan Dodd.
www.thefp.com
August 13, 2025 at 3:13 PM
Don't agree with everything in this article, but alarm bells should be ringing! #ev #evsky buff.ly/ylqwwXZ
Our latest post is up! Please read, comment, and if you're so minded, like and subscribe.
buff.ly/ZFq5E5h
#EVsky #EV
buff.ly/ZFq5E5h
#EVsky #EV
EVs Have a Marketing Problem
A new approach to selling EVs is needed
buff.ly
August 4, 2025 at 1:05 PM
Our latest post is up! Please read, comment, and if you're so minded, like and subscribe.
buff.ly/ZFq5E5h
#EVsky #EV
buff.ly/ZFq5E5h
#EVsky #EV
This is a great companion piece to Watt's Going On's article about BYD that we published yesterday. BYD's inability to access the US market doesn't just hurt BYD, but all of us as consumers too. wattsgoing.substack.com/p/a-tale-of-... #EVsky
July 22, 2025 at 3:24 PM
This is a great companion piece to Watt's Going On's article about BYD that we published yesterday. BYD's inability to access the US market doesn't just hurt BYD, but all of us as consumers too. wattsgoing.substack.com/p/a-tale-of-... #EVsky
We have started a blog about the US EV Industry. What's working, what's not, what we can do. Pieces are informative, irreverent, and (hopefully) fun to read. The first article, about #BYD and it being shut out of the US market is up now. Please check it out, like & subscribe! wattsgoing.com #evsky
July 21, 2025 at 8:35 PM
We have started a blog about the US EV Industry. What's working, what's not, what we can do. Pieces are informative, irreverent, and (hopefully) fun to read. The first article, about #BYD and it being shut out of the US market is up now. Please check it out, like & subscribe! wattsgoing.com #evsky