Waters Agency
watersagency.bsky.social
Waters Agency
@watersagency.bsky.social
Developers are evolving. Intelligence is orchestrated. Our clients are out front.

Always great to see Waters clients like Auditoria, DevRev, and Kognitos shaping the future of software development.

Read more: www.computerweekly.com/blog/...

#AI #Automation #SoftwareDevelopment #JustAddWaters
(Some) software developers may now evolve to become orchestrators
Coding is dead. No, it’s not. Good, that’s out of the way and crystal clear. Of course, software application development is not going away, despite the rise of AI and the multifarious layers of ...
www.computerweekly.com
November 12, 2025 at 2:00 PM
Shadow MCPs are the new shadow IT.

Tray.ai’s Agent Gateway brings governance to MCP servers and tools with policies, permissions, versioning, and compliance built in.
All within the Tray platform for secure, scalable agent use.

TechstrongAI feature: bit.ly/4nuGZn0
#JustAddWaters
AI-ready integration & automation platform
Discover Tray's low code platform to build, deploy, and scale AI agents across departments in a fast, flexible, safe way.
tray.ai
October 31, 2025 at 1:00 PM
Waters Agency was at #BloombergTech London this week with @upwindsecurity CSO, Rinki Sethi who joined Francine Lacqua live in the studio to discuss how AI is reshaping the #cybersecurity landscape.

Check out the full interview here: bit.ly/3WlOx0k

#JustAddWaters
Upwind CSO Rinki Sethi on AI and runtime security with Bloomberg | Upwind Security posted on the topic | LinkedIn
Live from Bloomberg in London, our CSO Rinki Sethi, joined the studio with Francine Lacqua to discuss how AI is reshaping both the threat landscape and the way security teams need to operate. She made one thing clear: AI isn’t just a risk, it’s an equalizer. Attackers are already using AI to move faster. Security teams need to do the same, not just to keep up, but to scale beyond human capacity. That’s where runtime security becomes critical. “You've got to be where the attacks are happening, and so the future of security is all going to be at runtime,” Rinki explained. “You can’t do security right if you’re not at runtime.” We're proud to have Rinki leading the way, not just for Upwind, but as a voice driving the conversation globally around how AI is changing security, and why runtime needs to be at the center of it. 💙 Up & Upwind! 🏄‍♂️ Greylock Partners, Craft Ventures, TCV
www.linkedin.com
October 24, 2025 at 1:00 PM
We don’t chase headlines. We build stories that matter. PR should feel like a conversation, not a broadcast. That’s how we work.

#JustAddWaters
October 2, 2025 at 1:00 PM
Happy World Quantum Readiness Day! 🚀🔐 Shout out to the innovators helping businesses get future-ready with secure data, resilient systems, and quantum-safe solutions. #QuantumReadinessDay #JustAddWaters
September 25, 2025 at 1:00 PM
We’re not here for solo genius. At Waters, the real magic happens when we co-create, challenge, and cheer each other on. That’s where ideas take off.

#JustAddWaters
September 18, 2025 at 1:00 PM
Celebrating the creators, innovators, architects, coders, security leaders, and digital champions driving our world forward. Happy National IT Professionals Day!

#ITProsDay #JustAddWaters
September 16, 2025 at 1:00 PM
Happy Programmers’ Day! 🎉💻 Shout out to the programmers who solve problems, fuel innovation, and shape the future with every keystroke. #JustAddWaters #ProgrammersDay
September 12, 2025 at 1:00 PM
At Waters, work isn’t tied to one location. Our team shows up from all over — focused, collaborative, and doing their best work where they work best.

#JustAddWaters
September 10, 2025 at 3:38 PM
“Why not – and how can we?”
For International Women In Cyber Day (Sept. 1), @Nasuni CISO Elyse Gunn explains why security leaders must move from saying no to enabling secure innovation – and how women are leading that shift.
Read: bit.ly/3HTVZfz
Challenging assumptions; breaking barriers
The future of cyber-security belongs to those willing to ask 'Why not?'; not to ignore risk, but to approach it with clarity, structure and imagination
www.teiss.co.uk
August 29, 2025 at 1:00 PM
Declan Waters dropped in on the SA team this week. Great conversations, good laughs, and a proper dinner at The Baron in Kyalami.

Nothing like time together to reconnect and recharge. bit.ly/3UCv6zx?utm_source=sh...
Just returned from an energising trip in Johannesburg and Cape Town, spending time with our incredible COO & SVP, Tracey-Ann Mee, who’s been by my side since we started Waters Agency eight years ago… | Declan Waters
Just returned from an energising trip in Johannesburg and Cape Town, spending time with our incredible COO & SVP, Tracey-Ann Mee, who’s been by my side since we started Waters Agency eight years ago last week. You are the best! Very proud of the work we’ve achieved during that time and the current client roster reflects our growth. Brands like DevRev, Kognitos, Auditoria.AI, Pure Storage, Otter.ai, Tray.ai Upwind Security, Cayosoft and more rely on us to build trust and drive growth. A big thank you to our South Africa team for the hospitality last week, and to everyone at the agency around the world who bring their all to ensure clients get real value from their investments. Proud of the way we’ve navigated the ups and downs of agency life with resilience and focus. And we’re still smiling! Never a dull moment and that’s just the way we like it. Onward and upwards Team Waters Agency! #prsuccess #justaddwaters
www.linkedin.com
August 19, 2025 at 1:00 PM
Hard to imagine life before the web — no maps, no cat videos, no frantic Google searches at 2am.

Today we celebrate the thing that connects us all.

Happy World Wide Web Day 🌍
August 1, 2025 at 1:00 PM
As the world races to build more data centres for AI, Pure Storage has some interesting insights on the energy challenges playing a part in the UK's slower rollout for @thetimes.com .

Read the full article here: bit.ly/4o61gRg
UK plays catch-up in data centre race
America is rolling out giant facilities to feed the AI boom. Can Britain compete?
www.thetimes.com
July 25, 2025 at 1:00 PM
A brilliant read in @diginomica.com on how popular app @notion.com is working with Water's client @trayai.bsky.social to explore AI agent roll-out, and why iPaaS is key to success. Thoughtful, real, and right on the money.

>> bit.ly/3GMU8bZ
In our latest CIO interview, Mark Chillingworth sat down with Jalal I., Head of Business Technology at Notion. | diginomica
In our latest CIO interview, Mark Chillingworth sat down with Jalal I., Head of Business Technology at Notion. He heard how its Integration Platform-as-a-Service (iPaaS) implementation has enabled workable integrations at the AI productivity company: bit.ly/3TPuBlj
www.linkedin.com
July 23, 2025 at 1:00 PM
Big moment for the Waters team — we’ve helped launch C-Gen.AI, an AI startup reimagining GPU infrastructure.

From narrative to media and launch, we’ve shaped the brand from the ground up. Read all about it in SiliconANGLE: bit.ly/44CGHEv
C-Gen.AI
Without pain. Without waste. At scale
C-Gen.AI
July 18, 2025 at 1:00 PM
World PR Day is a reminder that even in a tech-driven world, human stories build the deepest trust.

Here’s to the PR pros blending empathy with innovation to shape conversations that matter.

>> www.watersagency.com/post/th...
#WorldPRDay
July 16, 2025 at 4:00 PM
Apparently AI has a whole day dedicated to it. Can’t say it hasn’t earned it.

It’s spotting diseases earlier, turning ideas into art, and making everyday tasks less painful.

We’re still figuring it all out, but the ride is fascinating.

>> www.watersagency.com/post/th...
July 16, 2025 at 11:00 AM
The IRS is moving off legacy Active Directory tools and turning to @cayosoft.bsky.social. Security Boulevard covers how Cayosoft will support real-time change tracking, forest recovery, and secure delegation across AD, Entra ID, and Microsoft 365. #JustAddWaters
securityboulevard.com/2025/06/with...
With Cayosoft Contract, IRS Finally Tackles Modernization
It seems the IRS is about to become more efficient. That might not be what taxpayers want to hear. But it’s about time.
securityboulevard.com
July 2, 2025 at 12:48 PM
AI agents have a lot of promise, but they're falling short in real-world adoption and ROI.
Adrian Bridgwater explores why in his insightful piece for @forbes.com, which highlights @trayai.bsky.social Merlin Agent Builder as a key solution.
www.forbes.com/sites/adrian...
New integration threads are needed to form the data fabric for AI.
Data integration at a deep iPaaS level can help feed AI services with the right data, the correct langauge models and the most relevant information sources.
www.forbes.com
June 26, 2025 at 10:57 AM
Great episode of Computing’s Ctrl Alt Lead podcast featuring Joanna Drake, CTO at THG!
Joanna chats with host Tom Allen about how THG modernised its storage infrastructure and cut power use by 80% with Waters client Pure Storage. #JustAddWaters
www.computing.co.uk/podcasts/202...
How THG fixed its Frankenstack - Ctrl Alt Lead podcast
E-commerce giant THG was stifled by silos and legacy. A new approach to partnerships slashed power use, costs and online fraud all at once.
www.computing.co.uk
June 16, 2025 at 4:35 PM
"LLMs are only as effective as the information they can access and only as safe as the security guardrails in place," Nick Burling said in his recent piece for @scmediauk.bsky.social, based on @nasuni-official.bsky.social's latest global research. 💡 insight.scmagazineuk.com/security-and...
Security and Privacy Blind Spots Could Derail Enterprises’ AI Ambitions
insight.scmagazineuk.com
June 5, 2025 at 1:01 PM
We’re thrilled to see Craig Birch, Technology Evangelist & Principal Security Engineer at @cayosoft.bsky.social, featured in Enterprise Times, sharing Active Directory security best practices, a critical topic as AD supports identity/access in 90%+ of orgs.
www.enterprisetimes.co.uk/2025/05/29/a...
A Guide to Securing Active Directory: Best Practices for 2025
Cybercriminals are not standing still. The decline of headline-grabbing ransomware gangs may offer some false comfort, but beneath the surface, more agile
www.enterprisetimes.co.uk
May 30, 2025 at 1:34 PM
AI might be transforming PR, but the real secret to cutting through? It’s more human than you think. Our CEO Declan Waters joins the Marketing 911 Podcast to share why personal connection beats inbox noise. #PRsuccess #JustAddWaters

🎧 Tune in: open.spotify.com/episode/4uHv...
PR in the AI Era - Live from Marketverse
Marketing 911 · Episode
open.spotify.com
May 23, 2025 at 11:10 AM
Last month, Otter.ai CEO Sam Liang joined 'The AI/XR Podcast' to talk about Otter’s new AI meeting agents and Sam's vision for a future where AI avatars participate in meetings for us.
Thanks to the hosts, Charlie Fink, Rony Abovitz and Ted Schilowitz!
youtu.be/EnDcAiWK3EQ?...
The AI/XR Podcast April 25th, 2025 ft. Sam Liang, founder & CEO, Otter.ai
YouTube video by The AIXR Podcast
youtu.be
May 12, 2025 at 3:16 PM
It's time to update Europe's data centre infrastructure, says Charlie Giancarlo, CEO of Pure Storage.
In his op-ed for Business Reporter, Charlie shares how greener data centres start with smarter storage. #PRsuccess #JustAddWaters
www.business-reporter.co.uk/sustainabili...
Turning data centres green
Data centres are crucial to the digital economy, yet their growing energy consumption profoundly impacts households and the broader economy
www.business-reporter.co.uk
May 7, 2025 at 2:50 PM