Vishal Rastogi
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vishalkrastogi.bsky.social
Vishal Rastogi
@vishalkrastogi.bsky.social
Primary Market Research Expert

https://linktr.ee/vishalkrastogi
Survey data can reveal key business insights—but beware of acquiescence bias. Positive responses may mask unconscious agreement, skewing results. Learn how to spot and prevent it in your research.

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#PrimaryResearch #ResearchBias #AcquiescenceBias
Understanding acquiescence bias and its underlying causes
Best practices to consider for research surveys.
medium.com
November 11, 2025 at 6:26 PM
Knowing your customers enables authentic communication and inspires action. However, you cannot craft a unique message for every individual, which is why buyer personas become essential.

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#PrimaryResearch #MarketResearch #BuyerPersonas
What is a buyer persona, and why is it crucial to create them?
Buyer Personas: The foundation of effective marketing.
medium.com
November 6, 2025 at 5:44 PM
In-house panel enables you to create detailed participant profiles aligned with your buyer personas, ensuring you reach the most relevant respondents. This helps sharpen your focus on key customer segments, delivering more relevant and impactful data.

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#PrimaryResearch
Why build your market research panel in-house?
Maximize control and insights.
medium.com
November 4, 2025 at 10:12 AM
Tampering with data collection during any study is considered bad science. But what if your study design includes information biases you are unaware of? This should be a solid motivation for actively minimizing it.

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#PrimaryResearch #ResearchBias #InformationBias
What is information bias in research?
Recognizing and mitigating the subtle influence of information bias.
medium.com
November 1, 2025 at 6:13 PM
Cognitive biases are universal—shaped by errors in memory or thinking. They arise from shortcuts, misinterpretations, or oversimplifications, quietly shaping how we see and act. Sometimes obvious, often invisible. Learn more.

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#PrimaryResearch #ResearchBias #CognitiveBias
Unlocking minds: How cognitive bias sneaks through the door of reason?
Strategies for accurate insights.
medium.com
October 26, 2025 at 11:20 AM
If you're not using social media listening, you're building your strategy with blinders on. Your audience is already talking—about your brand, your competitors, and your category. Tuning in isn't optional. It's smart business.

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#MarketResearch #SocialListening
Social listening: Why it matters?
Everything you need to know to get started.
medium.com
October 25, 2025 at 6:15 AM
Selection bias occurs when study participants aren’t selected at random, leading to results that don’t accurately reflect the larger population. Learn what selection bias is and practical ways to spot and reduce it.

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#PrimaryResearch #ResearchBias #SelectionBias
Seeing clearly: Detecting and mitigating selection bias
Strategies for addressing selection bias.
medium.com
October 24, 2025 at 1:58 PM
Perfect objectivity is the goal, but bias is inevitable. The key? Recognize common research biases that plague studies and minimize them to ensure credible, high-quality results. This article unpacks how and why.

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#PrimaryResearch #ResearchBias #ResearchIntegrity
What is research bias, and how do we avoid it?
Guardians of objectivity: Taming research bias.
medium.com
October 22, 2025 at 8:29 AM
Ethnographic research isn’t just about watching. This post examines how immersive inquiry reveals profound cultural patterns and human behaviors, offering practical methods to apply across various disciplines.

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#PrimaryResearch #QualitativeResearch #EthnographicResearch
Beyond observation: Navigating ethnographic research
Decoding the most in-depth immersive qualitative user research method
medium.com
October 22, 2025 at 8:04 AM