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viscomjournal.bsky.social
Visual Communication journal
@viscomjournal.bsky.social
Visual Communication journal is dedicated to exploring the dynamic and interdisciplinary field of visual culture, offering cutting-edge scholarship https://journals.sagepub.com/home/VCJ | managed by @nataliialaba.com on behalf of the VC editorial board 🌿
Visual Communication editorial team is on a winter break between 19 December and 9 January. We wish you and our readership a relaxing and resting time during the holidays and all the best for 2026!

**IMG by Oleksandra Mukhachova & The Bigger Picture / CC-BY-4.0
December 16, 2025 at 8:14 AM
#OnlineFirst 🔖 Branding of top Pakistani universities: a multisemiotic analysis of university logos on X by Fareeha Aazam, Pei Soo Ang, and Siang Lee Yeo: doi.org/10.1177/1470...
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December 15, 2025 at 6:27 PM
#OnlineFirst 🔖 (Re)constructed identities in the social media discourse of Nigeria’s #EndSARS by Charles Ononiwu, Adesina B Sunday, and Albert Lekan Oyeleye: doi.org/10.1177/1470...
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December 15, 2025 at 6:23 PM
#BookReview 🔖 Art as Communication: Aesthetics, Evolution, and Signaling

by Xingjie Du and and Zhou Mengjie: doi.org/10.1177/1470...
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December 15, 2025 at 6:20 PM
#OnlineFirst 🔖 Humor, culture, and compliance in health crisis communication: a multimodal analysis of government-produced memes for a local community during a global pandemic by Xiaoping Wu and Richard Fitzgerald: doi.org/10.1177/1470...
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December 15, 2025 at 6:16 PM
#CfP! Special Visual Essays Issue on More-than-Human Perspectives in Visual Communication, guest edited by Juhri Salamet. Extended abstracts due 20 January 2026. More information: www.designresearchsociety.org/events/cfp-s...
CfP: Special Visual Essays Issue on More-than-Human Perspectives in Visual Communication
Extended abstracts due 20 January 2026.
www.designresearchsociety.org
December 3, 2025 at 11:54 AM
#OnlineFirst "Operationalizing the male gaze: reconstructing Laura Mulvey’s analysis of visual pleasure" by Warren Buckland. Open access: doi.org/10.1177/1470...
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November 25, 2025 at 9:19 AM
Visual Communication Vol. 24, No. 4, November 1, 2025 is now available online!

journals.sagepub.com/toc/vcja/24/...
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November 11, 2025 at 8:39 AM
Online first: "Operationalizing the male gaze: reconstructing Laura Mulvey’s analysis of visual pleasure" by Warren Buckland.

Read at: doi.org/10.1177/1470...
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November 11, 2025 at 8:37 AM
#OnlineFirst Open Access: "Taking a stance through stance: the forms and functions of shrugs in the spoken discourse of Donald #Trump" by Christopher Hart and Steve Strudwick doi.org/10.1177/1470...
Taking a stance through stance: the forms and functions of shrugs in the spoken discourse of Donald Trump - Christopher Hart, Steve Strudwick, 2025
The communicative style of right-wing populism is characterized by embodied modes of performance as much as verbal stylistic features. This article investigates...
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October 27, 2025 at 10:08 AM
OnlineFirst: ‘Tiny canvases, big tales’: deciphering the concept of tax through Japanese children’s postcard drawings by Xiaoben Yuan: doi.org/10.1177/1470...
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October 20, 2025 at 12:22 PM
OnlineFirst: "Revitalizing dry stone heritage through collaborative visual ethnography" by Ricard Espelt @ricardespelt.bsky.social, Enric Senabre Hidalgo, and Rosa Cerarols @soclarinxols.bsky.social
journals.sagepub.com/doi/full/10....
October 6, 2025 at 8:50 AM
How can we better understand the #blackBox of #algorithmicVision? A recent study by @tjthomson.bsky.social offers some answers! "Computer-mediated representations: a qualitative examination of algorithmic vision and visual style," journals.sagepub.com/doi/10.1177/... (📖 open access)
October 6, 2025 at 8:47 AM
Open access: "The effect of typographic text presentation on reader perceptions of importance in bilingual Māori–English picturebooks" by Nicholas Vanderschantz, Nicola Daly, and Vouchleang San: doi.org/10.1177/1470...
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October 6, 2025 at 8:43 AM
Online First (open access): "360-degree #ethnography: #affordances and limitations in place-centric research" by Matteo Baraldo, Francesca Dolcetti, and Paola Di Giuseppantonio Di Franco

doi.org/10.1177/1470...
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September 22, 2025 at 9:18 AM
Online First: "Feminine power and Daoism: a review of Ba Wang Bian" by Xiao Lu (orcid.org/0009-0002-08...)

doi.org/10.1177/1470...
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September 22, 2025 at 9:10 AM
Online First: "Profiling visual illness narratives: an exploration of online medical crowdfunding" by Mingfei Sun, Zhiyuan Liu, and Shaojing Sun

doi.org/10.1177/1470...
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September 22, 2025 at 9:08 AM
Reposted by Visual Communication journal
A three-step guide to creating political villains: an intriguing new open-access visual essay in @viscomjournal.bsky.social by Maximillian Guarini - who we were lucky to host as visitor at @visualpolitics.bsky.social a couple of years ago. journals.sagepub.com/doi/full/10....
September 21, 2025 at 9:19 AM
"Visual compositing: engagement, interpretation and visualization of Holocaust memory in digital culture" by Lital Henig

doi.org/10.1177/1470...
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September 18, 2025 at 7:20 AM
Visual Communication - Issue 24.3 - Special Issue
Multimodality and Reception Studies

Investigating multimodality, reception and civic participation on YouTube. A case study of the documentary “Greece: The Hidden War” by @jacopocastaldi.bsky.social and Iokasti Foundouka

doi.org/10.1177/1470...
Investigating multimodality, reception and civic participation on YouTube: a case study of the documentary ‘Greece: The Hidden War’ - Jacopo Castaldi, Iokasti Christina Foundouka, 2025
Social media have long provided opportunities for political and civic participation and YouTube is one of those social media platforms that has been studied and...
doi.org
September 18, 2025 at 7:19 AM
Visual Communication - Issue 24.3 - Special Issue
Multimodality and Reception Studies

"Visual Disinformation and Audience Reception: A Comparative Analysis of Media Richness, Sophistication, and Emotional Engagement in Chinese Social Media" by Yu Xiang journals.sagepub.com/doi/full/10....
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September 18, 2025 at 7:17 AM
"Deconstructing a kaleidoscope of semiotic modes and audience perception of #multimodality in #advertising #discourse" by Irina Aleksić-
Hajduković:

journals.sagepub.com/doi/full/10....
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September 8, 2025 at 4:38 PM
"An audience reception study of danmu-enabled humour in multimodal texts" by Lisi Liang and Siwen Lu. Open access at journals.sagepub.com/doi/full/10....
An audience reception study of danmu-enabled humour in multimodal texts - Lisi Liang, Siwen Lu, 2025
Danmu-mediated communication reveals the intricate process of audience participation and preference. Such intricacy of communication includes danmu subtitling a...
journals.sagepub.com
September 8, 2025 at 4:37 PM
"Children’s comprehension and interpretation of #narrative complexity in film: The tangled case of flashbacks" by Emilia Djonov, Chiao-I Tseng. Open access at journals.sagepub.com/doi/full/10....
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September 8, 2025 at 4:37 PM
"Linking #multimodal cohesion, scan paths and learning outcomes in #educational #videos" by Florian Schmidt-Borcherding, Leandra Thiele, John A. Bateman. Open access: journals.sagepub.com/doi/full/10....
Linking multimodal cohesion, gaze behaviour and learning outcome in educational videos - Florian Schmidt-Borcherding, Leandra Thiele, John A Bateman, 2025
Multimodal design in educational videos is a complex task, requiring the effective integration of various semiotic modalities to promote understanding among rec...
journals.sagepub.com
September 8, 2025 at 4:36 PM