1. Ever wonder why a lot of people say they’ll donate or buy but never do?

The Theory of Planned Behaviour helps explain the gap🧵

1️ Ever wonder why someone decides to buy, donate, or join?

The answer isn’t logic, it’s emotion.

Here’s how the EKB Model breaks it down🧵

Not every message is for everyone.

Learn how to reach the right people and share what truly matters with STP: Segmentation, Targeting, Positioning.

Part of our free marketing series.
No jargon. No gatekeeping. Just clarity.

Do you want to get free tools to improve your charity, as well as bespoke services for FREE?

This is exactly what we're building for charities - you can find out more about how we're keeping charities' tools safe:

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We give digital infrastructure to the people who care.

If you want to help us and also grow your charity, our next email shares everything you need to do in GSC to grow.

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VellumWorks Weekly is our newsletter about building better digital tools for charities.

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- Two emails packed with practical SEO and content tips
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Charities shouldn’t have to spend thousands on digital tools just to do good in the world.

But they do.

And we thought: what if they didn’t have to?

That’s why we created VellumWorks — and here’s what we’re building 🧵

Please recommend some small charities that you think need help with their digital and SEO efforts.

Also, if you're a charity that wants help with these efforts, please reach out or DM us here.

We are (soon to be) a charity that helps charities grow - for free!

Most charities operate on tight budgets, meaning digital transformation often takes a backseat.

But what if they could access powerful, purpose-built digital tools—completely free?

Most charities struggle with high website costs, poor SEO, and limited digital tools.

Charities deserve better tools, without the price tag.

No fees. No barriers. Just impact.

If you’re a charity looking for solutions, get in touch—we’re here to help. For free: vellumworks.com/contact

VellumWorks is on a mission to make digital transformation free for charities. No more outdated websites, poor SEO, or compliance headaches.

But this is not something we can do alone.