val kroll (she/her)
@valkroll.bsky.social
Co-founder, Head of Delivery at facts & feelings
Likes: deep dish pizza, numbers, yoga.
Dislikes: pennies, horror movies, white sox fans.
Is: thoughtful, sarcastic, driven.
Likes: deep dish pizza, numbers, yoga.
Dislikes: pennies, horror movies, white sox fans.
Is: thoughtful, sarcastic, driven.
Reposted by val kroll (she/her)
It’s hard to imagine NOT looking back on 2025 and seeing it as a period of dramatic uncertainty. In the hear and now, that can be panic-inducing. Is it possible to harness that panicked energy for good? We think so: thefocus.factsandfeelings.io/being-eviden... youtu.be/U1sJdKb6IIM
Being Evidence-Driven in Uncertain Times
YouTube video by facts & feelings
youtu.be
May 1, 2025 at 2:22 PM
It’s hard to imagine NOT looking back on 2025 and seeing it as a period of dramatic uncertainty. In the hear and now, that can be panic-inducing. Is it possible to harness that panicked energy for good? We think so: thefocus.factsandfeelings.io/being-eviden... youtu.be/U1sJdKb6IIM
Reposted by val kroll (she/her)
In his latest post, @tgwilson.bsky.social makes a case for navigating uncertainty by remaining evidence-driven by being simultaneously agile and focused. thefocus.factsandfeelings.io/being-eviden...
Being Evidence-Driven in Uncertain Times
In times of high uncertainty, historical data can be less useful. It’s still possible (critical, even!) to continue to be evidence-driven.
thefocus.factsandfeelings.io
April 22, 2025 at 12:53 PM
In his latest post, @tgwilson.bsky.social makes a case for navigating uncertainty by remaining evidence-driven by being simultaneously agile and focused. thefocus.factsandfeelings.io/being-eviden...
Yeah!! It's finally here!!
Tickets are available for MeasureCamp Chicago 2025! Join us in September!
chicago.measurecamp.org
#chicagotechconference #analytics #digitalanalytics #dataanalytics #tech #AI #data
chicago.measurecamp.org
#chicagotechconference #analytics #digitalanalytics #dataanalytics #tech #AI #data
April 16, 2025 at 5:22 PM
Yeah!! It's finally here!!
What's worse than a board room melt down? Processing that trauma on social media 10 years later! This is story behind how I arrived at the formula for telling the data stories your audience came to hear.
What are the story points required to truly tell audience-centric and action-oriented data stories? Well we're sure glad you asked, because we love talking about it! 📣 storieshttps://youtu.be/FzFhW8z8iOA
What it takes to truly tell audience-centric and action-oriented data stories
YouTube video by facts & feelings
youtu.be
March 31, 2025 at 8:03 PM
What's worse than a board room melt down? Processing that trauma on social media 10 years later! This is story behind how I arrived at the formula for telling the data stories your audience came to hear.
Want to create some Clark Griswold sized lightbulb moments for your business partners? Well you're in luck because that's the topic of this week's post on The Focus!
March 26, 2025 at 11:21 AM
Want to create some Clark Griswold sized lightbulb moments for your business partners? Well you're in luck because that's the topic of this week's post on The Focus!
Merely possessing eggs, milk, and sugar does not bequeath upon you a cake, David!
March 21, 2025 at 9:26 PM
Merely possessing eggs, milk, and sugar does not bequeath upon you a cake, David!
Ohhhh my goshhh, you guys—YOU GUYSSS!!! deep breath—if your analytics team is drowning in requests like Lucy and Ethel with those chocolates 🍫💨, ya might need an ANALYTICS RESET! 🎉 Let’s move upstream, people! Read all about it before I just BURST!! 💥📊 #Analytics
March 14, 2025 at 7:17 PM
Ohhhh my goshhh, you guys—YOU GUYSSS!!! deep breath—if your analytics team is drowning in requests like Lucy and Ethel with those chocolates 🍫💨, ya might need an ANALYTICS RESET! 🎉 Let’s move upstream, people! Read all about it before I just BURST!! 💥📊 #Analytics
Ever think about how your piles of dashboards are as useful as a screen door on a submarine? Or how there's never any time for real analysis work amongst all the data requests? 📉🔊whomp, whomp, whomp. yeah, you might need an analytics reset. Read this before it’s too late.
February 4, 2025 at 5:42 PM
Ever think about how your piles of dashboards are as useful as a screen door on a submarine? Or how there's never any time for real analysis work amongst all the data requests? 📉🔊whomp, whomp, whomp. yeah, you might need an analytics reset. Read this before it’s too late.
As a former market researcher turned digital analyst turned CRO, I think the ladder of evidence is probably my favorite part of "Analytics The Right Way" co-authored by @tgwilson.bsky.social! Such a great way to get biz partners to think about uncertainty, risk, and all types of evidence! 🪜📊
The data best suited to validate a hypothesis? It's useful to think of options as a ladder of evidence types: anecdotal, descriptive, & scientific. This is very different from the alliterative trope of: descriptive > diagnostic > descriptive > predictive.
A Ladder of Evidence Types for Validating Hypotheses: Anecdotal, Descriptive, and Scientific
YouTube video by facts & feelings
youtu.be
January 24, 2025 at 3:24 PM
As a former market researcher turned digital analyst turned CRO, I think the ladder of evidence is probably my favorite part of "Analytics The Right Way" co-authored by @tgwilson.bsky.social! Such a great way to get biz partners to think about uncertainty, risk, and all types of evidence! 🪜📊
Oooooh, a book launch at Target?! YES MA’AM! ‘Analytics The Right Way’ is here! Charts, graphs, and so much insight-y goodness I could squeal! I’ll take 5 copies. One for the car, one for the bathroom. *giggles* Get yours at Target, folks! 📊❤️🎯
January 22, 2025 at 3:10 PM
Oooooh, a book launch at Target?! YES MA’AM! ‘Analytics The Right Way’ is here! Charts, graphs, and so much insight-y goodness I could squeal! I’ll take 5 copies. One for the car, one for the bathroom. *giggles* Get yours at Target, folks! 📊❤️🎯
You tired of your investments in data amounting to JACK SQUAT? "Analytics the Right Way" will show you how to stop fearing uncertainty, and instead embrace the 3 ways to productively use data and various levels of evidence before you have to go live in a VAN DOWN BY THE RIVER! 🚌🌊
January 21, 2025 at 6:20 PM
You tired of your investments in data amounting to JACK SQUAT? "Analytics the Right Way" will show you how to stop fearing uncertainty, and instead embrace the 3 ways to productively use data and various levels of evidence before you have to go live in a VAN DOWN BY THE RIVER! 🚌🌊
beyond excited for this!
It's launch week for @tgwilson.bsky.social's book, "Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use." We're kicking it off with an overview of the book, including a taste of the ideas and illustrations it includes: thefocus.factsandfeelings.io/analytics-th...
Analytics The Right Way: Is There A Book About Doing That?
Organizations are awash in data, but leaders are often frustrated with the lack of value they’re getting from it. Can a book fix that?
thefocus.factsandfeelings.io
January 20, 2025 at 3:13 PM
beyond excited for this!
Annual plannin’ feels like panning fer gold in a dry creek—long, tedious, and mighty frustratin’. But if ya sift through the muck, there’s gold in there: goals, metrics, and maybe a bit o’ sanity. Read this post and you'll see, or my name ain't Gus Chiggins!
January 14, 2025 at 7:21 PM
Annual plannin’ feels like panning fer gold in a dry creek—long, tedious, and mighty frustratin’. But if ya sift through the muck, there’s gold in there: goals, metrics, and maybe a bit o’ sanity. Read this post and you'll see, or my name ain't Gus Chiggins!
We all know the start to the new year can be a little slow, so book some time with @tgwilson.bsky.social and I, grab your fav beverage and let’s chat about tackling your 2025 plans! Book here: calendar.app.google/43iSSoMT6EJ1...
December 17, 2024 at 7:16 PM
We all know the start to the new year can be a little slow, so book some time with @tgwilson.bsky.social and I, grab your fav beverage and let’s chat about tackling your 2025 plans! Book here: calendar.app.google/43iSSoMT6EJ1...
Reposted by val kroll (she/her)
📅 2025 is just around the corner. Now is an excellent time to for a little collaborative reflection, and we’d love to be your sounding board! If you’d like to make yourself a cup of cocoa, get cozy in front of Zoom, and have a no-obligation chat, we’d love to do that! Book here: bit.ly/3VEpl5n
December 13, 2024 at 2:44 PM
📅 2025 is just around the corner. Now is an excellent time to for a little collaborative reflection, and we’d love to be your sounding board! If you’d like to make yourself a cup of cocoa, get cozy in front of Zoom, and have a no-obligation chat, we’d love to do that! Book here: bit.ly/3VEpl5n
Reposted by val kroll (she/her)
On the one hand, generative AI is completely new and different. On the other hand, it's "just" technology that organizations (should) employ as a means of delivering meaningful business outcomes. I have some thoughts about that: thefocus.factsandfeelings.io/back-to-basi...
Back to Basics: Measuring the Impact of AI
Every idea for implementing AI can be treated as a hypothesized (validatable) solution to a business problem and should be treated as such.
thefocus.factsandfeelings.io
December 11, 2024 at 9:12 PM
On the one hand, generative AI is completely new and different. On the other hand, it's "just" technology that organizations (should) employ as a means of delivering meaningful business outcomes. I have some thoughts about that: thefocus.factsandfeelings.io/back-to-basi...
an insight about insights, how meta, @tgwilson.bsky.social! 💡
I’ve had a small epiphany (an insight‽) about…insights. The term is overused, but that overuse came from two different sources: 1) analytics, 2) market research. Here’s the 60-second version of me making that case. For the extended cut (still under 4 minutes), see www.linkedin.com/posts/tgwils...
December 3, 2024 at 2:48 PM
an insight about insights, how meta, @tgwilson.bsky.social! 💡
Hey folks, Bennett Brauer here. And boy, am I "grateful" that it's annual planning season again! Can't wait for more meetings where we "strategize our vision" and "drown in spreadsheets" only to have it ripped to pieces during the "streamlining phase." 🦃📊 #SoThankful www.linkedin.com/posts/valeri...
a man in a suit and tie says " thank you " with his hands in the air
ALT: a man in a suit and tie says " thank you " with his hands in the air
media.tenor.com
November 26, 2024 at 6:13 PM
Hey folks, Bennett Brauer here. And boy, am I "grateful" that it's annual planning season again! Can't wait for more meetings where we "strategize our vision" and "drown in spreadsheets" only to have it ripped to pieces during the "streamlining phase." 🦃📊 #SoThankful www.linkedin.com/posts/valeri...
OMG, you guys! If you’re tired of boring reports, you have to check out the hottest new trend, data storytelling.📊📚It has everything: slides, narrative arcs, spicy visuals, and that thing where everyone suddenly gets it and you feel like Beyoncé.🎤Let's start serving insights!
October 18, 2024 at 9:44 PM
OMG, you guys! If you’re tired of boring reports, you have to check out the hottest new trend, data storytelling.📊📚It has everything: slides, narrative arcs, spicy visuals, and that thing where everyone suddenly gets it and you feel like Beyoncé.🎤Let's start serving insights!
learn about how to turn annual planning into a valuable exercise in our most recent post on The Focus!
October 9, 2024 at 3:45 PM
learn about how to turn annual planning into a valuable exercise in our most recent post on The Focus!
are you currently going through the motions of annual planning? why not take back control of what could be a meaningful annual planning exercise.
September 23, 2024 at 2:36 PM
are you currently going through the motions of annual planning? why not take back control of what could be a meaningful annual planning exercise.
as an industry, let's try harder to stay clear of "shrugsights" 🤷♀️💡(new term coined by @tgwilson.bsky.social)
September 20, 2024 at 3:09 PM
as an industry, let's try harder to stay clear of "shrugsights" 🤷♀️💡(new term coined by @tgwilson.bsky.social)
analytics pains survey results write up!
September 17, 2024 at 6:59 PM
analytics pains survey results write up!
pictured here: Jack White when he first heard of budget cuts, followed by his optimism of what this could potentially mean for his team!
August 21, 2024 at 2:33 PM
pictured here: Jack White when he first heard of budget cuts, followed by his optimism of what this could potentially mean for his team!
Reposted by val kroll (she/her)
(Say No 1 of 10) Day 5 is here! The last and final day of Sam Decker Social Takeover week. We bet you knew deep down inside that you weren’t going to get through this whole week without us addressing Sam’s thoughts on a “Hypothesis Mindset” to Achieve Performance:
August 16, 2024 at 1:37 PM
(Say No 1 of 10) Day 5 is here! The last and final day of Sam Decker Social Takeover week. We bet you knew deep down inside that you weren’t going to get through this whole week without us addressing Sam’s thoughts on a “Hypothesis Mindset” to Achieve Performance: