The Underarchive
@underarchive.bsky.social
I love men’s underwear packaging and advertising too much. Posting my personal archive to see if I am the only person left with this specific interest.
I am considering posting pictures of myself on this account to show off pairs I love but don’t see people talking about. I know there’s three dudes in America who fight me on eBay whenever these come up for sale. Are you interested? I’m a chubby man but I’m told I’m handsome.
October 21, 2025 at 4:48 PM
I am considering posting pictures of myself on this account to show off pairs I love but don’t see people talking about. I know there’s three dudes in America who fight me on eBay whenever these come up for sale. Are you interested? I’m a chubby man but I’m told I’m handsome.
Polo Ralph Lauren micro modal thong and string bikini brief. I remember seeing these on the Macy’s site back in 2001 and wishing I lived near a big city. This color was called dress shirt blue. It also came in a string bikini brief style. #mensunderwearhistory #stringbikinibriefs #manthong
October 21, 2025 at 4:17 PM
Polo Ralph Lauren micro modal thong and string bikini brief. I remember seeing these on the Macy’s site back in 2001 and wishing I lived near a big city. This color was called dress shirt blue. It also came in a string bikini brief style. #mensunderwearhistory #stringbikinibriefs #manthong
I find Locktober fascinating. I am someone who has difficulty with intimate contact so seeing that there is a practice where I could hold a key and stay clothed while providing pleasure to someone else sounds nice. Everyone can enjoy the concept in a way that meets their needs!
October 1, 2025 at 8:31 PM
I find Locktober fascinating. I am someone who has difficulty with intimate contact so seeing that there is a practice where I could hold a key and stay clothed while providing pleasure to someone else sounds nice. Everyone can enjoy the concept in a way that meets their needs!
Reposted by The Underarchive
Another old Fruit of the Loom Commercial. They had clips known as Brief History. This is about Napoleon Bonaparte who’s uncomfortable with his first briefs that he changes from that to tighty whities. Take the hat off, Bonaparte. 😊 #tightywhities #whitebriefs #fruitoftheloom
September 12, 2025 at 5:25 PM
Another old Fruit of the Loom Commercial. They had clips known as Brief History. This is about Napoleon Bonaparte who’s uncomfortable with his first briefs that he changes from that to tighty whities. Take the hat off, Bonaparte. 😊 #tightywhities #whitebriefs #fruitoftheloom
Reposted by The Underarchive
Yves Martin bikini briefs, tanga briefs, and boxers from the Sears Canada catalogues for 1999 and 2000.
August 14, 2025 at 10:56 AM
Yves Martin bikini briefs, tanga briefs, and boxers from the Sears Canada catalogues for 1999 and 2000.
Reposted by The Underarchive
Older briefs ads...
August 21, 2025 at 4:41 AM
Older briefs ads...
Reposted by The Underarchive
I may have posted these catalogue segments before...but they are fun.
August 21, 2025 at 4:56 AM
I may have posted these catalogue segments before...but they are fun.
An American Apparel (now Los Angeles Apparel) display window featuring wall-to-wall men's ringer briefs c. 2010s, and the product photography from their website today. I got my first pair in 2005, and the style is still sold to this day! Style 44015.
March 17, 2025 at 10:30 PM
An American Apparel (now Los Angeles Apparel) display window featuring wall-to-wall men's ringer briefs c. 2010s, and the product photography from their website today. I got my first pair in 2005, and the style is still sold to this day! Style 44015.
Fascinating! I want to do some research on who currently produces these products because they might be using prison labor now.
For those that know🫡🫡🤟🏾🗽🪖🇱🇷. These are the Campbellsville Classics or better known as military issued tightywhities. All of the candid military photos we find all know Campbellsville Apparel Company. I'm sure there are some stories about these. Thanks for your service.🫡
March 17, 2025 at 7:25 PM
Fascinating! I want to do some research on who currently produces these products because they might be using prison labor now.
What the well undressed man is wearing this year - Jockey International Skants. Not sure of the time period of this ad but guessing 1970s to late 1980s? If you know, please comment! #underwearhistory #underwearadvertising #jockeyunderwear #jockeyskants #skantsbrief #skants
March 16, 2025 at 4:09 PM
What the well undressed man is wearing this year - Jockey International Skants. Not sure of the time period of this ad but guessing 1970s to late 1980s? If you know, please comment! #underwearhistory #underwearadvertising #jockeyunderwear #jockeyskants #skantsbrief #skants
Speaking of the Jockette/x-brief/St. Tropez Jockey style, it was also known as a Skants brief! Here's a magazine announcing this new! daring! innovation in men's furnishings (and it was almost scandalous at the time!) #underwearhistory #underwearadvertising
March 13, 2025 at 10:58 PM
Speaking of the Jockette/x-brief/St. Tropez Jockey style, it was also known as a Skants brief! Here's a magazine announcing this new! daring! innovation in men's furnishings (and it was almost scandalous at the time!) #underwearhistory #underwearadvertising
A Jockey ad announcing the 'semi-brief'. That sounds zingier than mid-rise or low-rise. I love the Jockette/x-brief/St Tropez silhouette that the surfer dude on the right has on! #underwearhistory #underwearadvertising #Jockey #jockette #semibrief #yfront
March 13, 2025 at 10:54 PM
A Jockey ad announcing the 'semi-brief'. That sounds zingier than mid-rise or low-rise. I love the Jockette/x-brief/St Tropez silhouette that the surfer dude on the right has on! #underwearhistory #underwearadvertising #Jockey #jockette #semibrief #yfront
A fold-out catalog or mailer of Schiesser underwear lines - Blue Bird, Balestra, and Jacques S. These images were from an eBay listing. I feel like this is from the 1990s but the metadata is lost. Do you know? Comment if you do! #mensunderwear #underwearpackaging #underwearadvertising #bikinibriefs
March 13, 2025 at 10:47 PM
A fold-out catalog or mailer of Schiesser underwear lines - Blue Bird, Balestra, and Jacques S. These images were from an eBay listing. I feel like this is from the 1990s but the metadata is lost. Do you know? Comment if you do! #mensunderwear #underwearpackaging #underwearadvertising #bikinibriefs
International markets get cool stuff like wide-rib knits and packaging that shows the contours of the male form while the home market doesn't. Jockey Australia looks more human, Jockey USA looks like a video game texture. I wish the wide rib knit fabric would make a return for US Jockey customers.
March 13, 2025 at 1:17 PM
International markets get cool stuff like wide-rib knits and packaging that shows the contours of the male form while the home market doesn't. Jockey Australia looks more human, Jockey USA looks like a video game texture. I wish the wide rib knit fabric would make a return for US Jockey customers.
New Jockey microfiber string bikinis on the way (style 4588). I love these colors and patterns. I hope the fit, especially in the rear, is better than the disastrous sport stability pouch versions (style 4268) that assumed every customer has a Brazilian butt lift and enough ass for three people.
March 11, 2025 at 4:55 PM
New Jockey microfiber string bikinis on the way (style 4588). I love these colors and patterns. I hope the fit, especially in the rear, is better than the disastrous sport stability pouch versions (style 4268) that assumed every customer has a Brazilian butt lift and enough ass for three people.
"Calvin Klein knows what today's man wants" - true (at the time!)
A scan of a Spiegel catalog page from the late 1980s or early 1990s (date estimated by the layout, font style, the particular cut of the bikini brief silhouette, and the design direction of the photography.)
A scan of a Spiegel catalog page from the late 1980s or early 1990s (date estimated by the layout, font style, the particular cut of the bikini brief silhouette, and the design direction of the photography.)
March 6, 2025 at 12:30 AM
"Calvin Klein knows what today's man wants" - true (at the time!)
A scan of a Spiegel catalog page from the late 1980s or early 1990s (date estimated by the layout, font style, the particular cut of the bikini brief silhouette, and the design direction of the photography.)
A scan of a Spiegel catalog page from the late 1980s or early 1990s (date estimated by the layout, font style, the particular cut of the bikini brief silhouette, and the design direction of the photography.)
In 2016 for April Fools, American Eagle did an 'Aerie Man' photoshoot. It makes me sad that it was a joke, with the subtext being that briefs or skimpier options are worthy of mocking and not something men should wear.
If you know someone who thinks like that, unfriend them. #underwearhistory
If you know someone who thinks like that, unfriend them. #underwearhistory
March 2, 2025 at 8:15 PM
In 2016 for April Fools, American Eagle did an 'Aerie Man' photoshoot. It makes me sad that it was a joke, with the subtext being that briefs or skimpier options are worthy of mocking and not something men should wear.
If you know someone who thinks like that, unfriend them. #underwearhistory
If you know someone who thinks like that, unfriend them. #underwearhistory
A catalog featuring Canadian-made men's fashion underwear by Ives Chevalier and Prodige. I have thoughts on how various factors killed off mainstream availability of sexy men's underwear. When's the last time you saw a variety of sexy options in a big box or department store? #underwearhistory
March 2, 2025 at 8:06 PM
A catalog featuring Canadian-made men's fashion underwear by Ives Chevalier and Prodige. I have thoughts on how various factors killed off mainstream availability of sexy men's underwear. When's the last time you saw a variety of sexy options in a big box or department store? #underwearhistory
A silly gripe: department stores should post the in-store product photography online. I don't think I've ever seen a Dillard's store brand model look *sexy* before, and this gentleman accomplished it. Too bad about the lighting glare.
March 2, 2025 at 7:59 PM
A silly gripe: department stores should post the in-store product photography online. I don't think I've ever seen a Dillard's store brand model look *sexy* before, and this gentleman accomplished it. Too bad about the lighting glare.
Some people might go their entire lives without seeing an image this beautiful. #speedo #swimbrief #undewearhistory
March 2, 2025 at 7:39 PM
Some people might go their entire lives without seeing an image this beautiful. #speedo #swimbrief #undewearhistory
Reposted by The Underarchive
The Bluesky auto-moderation service letting an image that has a man's buttocks clearly exposed remain visible on my profile while routinely auto-hiding product photography that reveals nothing and is chaste enough to hang on a Wal-Mart shelf in the year 1995 is....frustrating.
February 24, 2025 at 12:10 AM
The Bluesky auto-moderation service letting an image that has a man's buttocks clearly exposed remain visible on my profile while routinely auto-hiding product photography that reveals nothing and is chaste enough to hang on a Wal-Mart shelf in the year 1995 is....frustrating.
Speaking of international catalogs, here's one in French that features different underwear styles by brands HOM, DIM and Athena. I'm wondering if this catalog was like International Male or in wider distribution like Sears? It's French and my understanding is they are less hung up on showing skin.
February 23, 2025 at 10:49 PM
Speaking of international catalogs, here's one in French that features different underwear styles by brands HOM, DIM and Athena. I'm wondering if this catalog was like International Male or in wider distribution like Sears? It's French and my understanding is they are less hung up on showing skin.
Still working hard on sorting those thousands of images! While I work, here's a catalog page advertising Canadian-made Protocol brand men's underwear. Other Canadian brands I hope to show here in the future are JM, Stanfield's, Yves Martin and Prodige. Which other Canadian brands can you think of?
February 23, 2025 at 10:44 PM
Still working hard on sorting those thousands of images! While I work, here's a catalog page advertising Canadian-made Protocol brand men's underwear. Other Canadian brands I hope to show here in the future are JM, Stanfield's, Yves Martin and Prodige. Which other Canadian brands can you think of?
Reposted by The Underarchive
