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truthinitiative.bsky.social
@truthinitiative.bsky.social
Hollywood’s influence can threaten progress when it comes to viral images of celebrities lighting up. Read more in @bloomberg.com from @lisamjarvis.bsky.social & Jessica Karl about the risks that come with romanticizing smoking among Gen Z. www.bloomberg.com/graphics/202...
Is Gen Z Romanticizing Cigarettes Again?
Younger generations are witnessing more celebrities smoke on social media — and adults aren’t paying close enough attention.
www.bloomberg.com
November 7, 2025 at 7:19 PM
BREAKTHROUGH: Helping young people quit vaping nicotine can reduce cannabis use — at the same time. Game-changing information for how we protect young people.
More here:
https://truthinitiative.org/press/press-release/groundbreaking-study-reveals-text-message-vaping-cessation-program-also-helps
November 3, 2025 at 8:26 PM
Health Equity isn’t just a goal, it’s a necessity. Join Chief Health Officer Amanda Graham on Tuesday, October 21 at CareMessage's #ConnectedbyCare2025, as she discusses When Did We Stop Talking About Tobacco? A Free Human-Powered Digital Quitting Program for Your Patients.
October 20, 2025 at 6:55 PM
Educators need support and cannot solve on-campus student nicotine use alone. Find the full interview on Public News Service and more information on resources to help including EX Program and Vaping: know the truth at truthinitiative.org.
October 16, 2025 at 6:49 PM
A responsible retail environment is the first line of defense for young people against nicotine addiction. Truth Initiative applauds these recent enforcement actions against flavored tobacco product sales:

https://beverlypress.com/2025/10/city-attorney-settles-lawsuit-over-tobacco-sales/
City Attorney settles lawsuit over tobacco sales - Beverly Press & Park Labrea News
Los Angeles City Attorney Hydee Feldstein Soto has settled a lawsuit against the owners of a tobacco retail...
beverlypress.com
October 14, 2025 at 7:13 PM
Research affirms that flavored tobacco laws can lead to declines in e-cigarette and cigarette sales. Kudos to California on their latest action: https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260AB573`
Bill Text - AB-573 Cigarette and tobacco products: licensing and enforcement.
AB 573 Cigarette and tobacco products: licensing and enforcement.
leginfo.legislature.ca.gov
October 8, 2025 at 5:14 PM
Bigger, Stronger, Cheaper: The e-cig market continues to evolve, along with policy needs to regulate flavors and retail sales. Learn more: https://truthinitiative.org/research-resources/emerging-tobacco-products/how-have-e-cigarettes-changed-over-time
October 7, 2025 at 6:54 PM
Youth nicotine addiction remains a serious public health concern, with nearly 40% of middle and high school students who currently vape reporting frequent use. Learn more about the curriculum: truthinitiative.org/vaping-curriculum
October 2, 2025 at 7:05 PM
Protecting young people from nicotine addiction starts with a responsible retail environment. The FDA must work with its federal partners to keep illegal e-cigarettes off our shelves and increase enforcement for a healthier future.
September 30, 2025 at 8:16 PM
In a letter to @fda.gov, Truth Initiative and other health groups urge the agency to act to keep illegal and unauthorized products from the market. Find the press release below, and the letter on ctfk.org.
truthinitiative.org/press/press-...
September 26, 2025 at 6:52 PM
🚨 New TEEN+ data from CDC Foundation: Nicotine pouch use among youth has nearly quadrupled since 2022. Of those using, 84% using Zyn & most ae also using other tobacco products, threatening to reverse progress in protecting the next generation. Read more:
tobaccomonitoring.org/survey/tobac...
Tobacco Epidemic Evaluation Network-Background- Tobacco Monitoring
Learn about the sample, aims, and findings from the TEEN+ study, which includes nationally-representative findings related to e-cigarette use among youth and young adults in the United States.
tobaccomonitoring.org
September 19, 2025 at 4:21 PM
These products – which come in kid-friendly flavors and are often packaged and marketed in ways that directly and purposefully appeal to youth – pose a significant threat to the health of young people. Learn more: truthinitiative.org/press/press-...
September 11, 2025 at 4:25 PM
Before the red carpet rolls out, discover tobacco’s recurring role in award-nominated TV.
truthinitiative.org/press/press-...
September 10, 2025 at 5:08 PM
September 10, 2025 at 2:40 PM
CEO & President Kathy Crosby: The recent rise in accidental exposure to nicotine pouches is deeply troubling, especially when it involves our youngest and most at risk.
www.fda.gov/news-events/...
FDA Urges Nicotine Pouch Manufacturers To Use Child-Resistant Packaging Following Increasing Reports of Accidental Exposure
The U.S. Food and Drug Administration calls on nicotine pouch manufacturers to use child-resistant packaging to protect American children from accidental, harmful exposure.
www.fda.gov
September 2, 2025 at 7:33 PM
Public education campaigns like CDC's Tips from Former Smokers and @fda.gov's The Real Cost are lifesaving — helping millions quit tobacco and preventing a new generation from getting addicted to nicotine. Prevention + cessation = progress that we must all sustain.
www.yahoo.com/news/article...
CDC ending anti-smoking ad campaign after 13 years
The U.S. Centers for Disease Control and Prevention will stop airing its "Tips From Former Smokers" ads at the end of September, ending a 13-year campaign.
www.yahoo.com
August 28, 2025 at 4:52 PM
At today’s U.S. Endgame Summit, CEO Kathy Crosby spotlighted Truth Initiative’s bold efforts — from EX Program to the Culture & Cessation Collective — to make sure that everyone who wants to quit has the evidence-based and effective interventions they need to do it.
August 25, 2025 at 8:12 PM
Blocking the shipment of illegal vapes helps protect consumers, including young people. Look forward to hearing more from @uspostal.bsky.social on this effort. Read the full story in @reuters.com: www.reuters.com/business/hea...
Exclusive: USPS blocks shipping of illicit vapes in boost for Big Tobacco
The U.S. Postal Service has cracked down on distributors of unregulated vapes using its services for business shipments, letters reviewed by Reuters show, in a blow to a multi-billion dollar industry that has dented Big Tobacco's sales.
www.reuters.com
August 11, 2025 at 6:09 PM
These findings help showcase the power of state-level action and also debunk the myth that state-level regulations drive trafficking products across state lines.Learn more about this new study with CDC Foundation: truthinitiative.org/press/press-...
July 31, 2025 at 9:05 PM
If you are attending the NAACP’s 116th National Convention in Charlotte, NC this weekend, don’t miss VP of Outreach & Engagement Dr. Kendric Dartis! #NAACPConvention
July 9, 2025 at 7:13 PM
We applaud @azagmayes.bsky.social for taking action to crack down on stores selling tobacco and nicotine products to minors!
www.azag.gov/press-releas...
Attorney General Mayes Cracks Down on Vape Stores Selling to Minors
PHOENIX – Attorney General Kris Mayes today announced her office is cracking down on vape stores in the Valley for selling tobaccos products to underage consumers.The Office of the Attorney General (A...
www.azag.gov
July 9, 2025 at 3:11 PM
New Report: Despite growing evidence of its harmful impact on young viewers, on-screen smoking remains stubbornly common across entertainment media.
Learn more: truthinitiative.org/research-res...
June 30, 2025 at 8:28 PM
The Breath of Freedom Coalition, part of the Culture + Cessation Collective, is not just about cessation—it’s about reclaiming health as a form of liberation.
June 30, 2025 at 7:28 PM
Everyone needs support to quit nic, but teens who experienced traumatic events during childhood need *even more* support to successfully quit, stay quit, and escape a lifetime of addiction.
truthinitiative.org/press/press-...
June 5, 2025 at 5:24 PM
Meet the Culture + Cessation Collective, rooted in cultural connection and community-driven support to provide safe spaces, meaningful conversations, & actionable resources to help communities disproportionately impacted by tobacco break free from nicotine addiction.
truthinitiative.org/collective
May 23, 2025 at 4:00 PM