Trevor Young
@trevoryoung.bsky.social
PR Warrior. Reputation Revolutionary. Content & digital communications strategist, coach & mentor | SUBSCRIBE - https://earntheright.substack.com/
Love this from Seth Godin - "Don't check into a motel where it's hard to check out". Of course, he's talking about 'rented' social media channels where you have little control and increasingly are at the whim of algorithms.
P.S. Seth's quote is giving me serious Hotel California vibes!
P.S. Seth's quote is giving me serious Hotel California vibes!
November 25, 2025 at 8:08 AM
Love this from Seth Godin - "Don't check into a motel where it's hard to check out". Of course, he's talking about 'rented' social media channels where you have little control and increasingly are at the whim of algorithms.
P.S. Seth's quote is giving me serious Hotel California vibes!
P.S. Seth's quote is giving me serious Hotel California vibes!
“Thought leadership always creates tension. It’s about making assertions and you have to be willing to be wrong. You can be certain that people will disagree.” - SETH GODIN
November 9, 2025 at 8:37 AM
“Thought leadership always creates tension. It’s about making assertions and you have to be willing to be wrong. You can be certain that people will disagree.” - SETH GODIN
If you don’t shape your narrative, the market will shape it for you. And you may not like the version it writes
September 12, 2025 at 6:34 AM
If you don’t shape your narrative, the market will shape it for you. And you may not like the version it writes
Micro-Acts of PR (MAPRs) are small, consistent actions that build visibility, connection, and trust over time.
e.g.
Give a shout-out to a client, peer or collaborator in a LinkedIn post
→ Elevate others publicly and associate yourself with their credibility.
e.g.
Give a shout-out to a client, peer or collaborator in a LinkedIn post
→ Elevate others publicly and associate yourself with their credibility.
September 12, 2025 at 6:21 AM
Micro-Acts of PR (MAPRs) are small, consistent actions that build visibility, connection, and trust over time.
e.g.
Give a shout-out to a client, peer or collaborator in a LinkedIn post
→ Elevate others publicly and associate yourself with their credibility.
e.g.
Give a shout-out to a client, peer or collaborator in a LinkedIn post
→ Elevate others publicly and associate yourself with their credibility.
Authority isn’t built under the bright lights alone. It’s built in the quiet rooms, the overlooked venues, the hidden stages where trust is earned conversation by conversation.
earntheright.substack.com/p/taking-you...
earntheright.substack.com/p/taking-you...
September 11, 2025 at 9:16 AM
Authority isn’t built under the bright lights alone. It’s built in the quiet rooms, the overlooked venues, the hidden stages where trust is earned conversation by conversation.
earntheright.substack.com/p/taking-you...
earntheright.substack.com/p/taking-you...
Jefferson Fisher started posting short video Reels on Instagram to grow his law firm. Now he’s sold 200,000+ books.
This is his story, and it's a great example of what can happen when the Reputation Economy meets the Creator Economy. earntheright.substack.com/p/from-reels...
This is his story, and it's a great example of what can happen when the Reputation Economy meets the Creator Economy. earntheright.substack.com/p/from-reels...
From Instagram Reels to real influence: What trial attorney Jefferson Fisher can teach us about modern authority
Jefferson Fisher started posting short video Reels on Instagram to grow his law firm. Now he’s sold 200,000+ books. This is his story, and it's a great example of what can happen when the Reputation E...
earntheright.substack.com
September 10, 2025 at 5:46 AM
Jefferson Fisher started posting short video Reels on Instagram to grow his law firm. Now he’s sold 200,000+ books.
This is his story, and it's a great example of what can happen when the Reputation Economy meets the Creator Economy. earntheright.substack.com/p/from-reels...
This is his story, and it's a great example of what can happen when the Reputation Economy meets the Creator Economy. earntheright.substack.com/p/from-reels...
Publishing regularly does matter. But true consistency - the kind that builds lasting professional authority - runs much deeper than hitting the ‘publish’ button on schedule.
Real consistency operates on three levels that most people never stop to consider
earntheright.substack.com/p/the-3-dime...
Real consistency operates on three levels that most people never stop to consider
earntheright.substack.com/p/the-3-dime...
The 3 dimensions of consistency every expert or thought leader needs to master
Most people think consistency means posting more. The truth: real authority comes from a deeper kind of consistency
earntheright.substack.com
August 30, 2025 at 9:36 AM
Publishing regularly does matter. But true consistency - the kind that builds lasting professional authority - runs much deeper than hitting the ‘publish’ button on schedule.
Real consistency operates on three levels that most people never stop to consider
earntheright.substack.com/p/the-3-dime...
Real consistency operates on three levels that most people never stop to consider
earntheright.substack.com/p/the-3-dime...
READING: From fame to trust: The real ROI of influencer marketing ...
"Expecting solid return on investment from your influencer marketing? Don't be fooled by who has the most followers or viral hits."
influenceonline.co.uk/2025/08/29/i...
"Expecting solid return on investment from your influencer marketing? Don't be fooled by who has the most followers or viral hits."
influenceonline.co.uk/2025/08/29/i...
From fame to trust: The real ROI of influencer marketing
influenceonline.co.uk
August 30, 2025 at 8:32 AM
READING: From fame to trust: The real ROI of influencer marketing ...
"Expecting solid return on investment from your influencer marketing? Don't be fooled by who has the most followers or viral hits."
influenceonline.co.uk/2025/08/29/i...
"Expecting solid return on investment from your influencer marketing? Don't be fooled by who has the most followers or viral hits."
influenceonline.co.uk/2025/08/29/i...
READING: 33 Ways To Improve Your Life, Japanese Style www.mrporter.com/en-us/journa...
www.mrporter.com
February 18, 2025 at 9:05 AM
READING: 33 Ways To Improve Your Life, Japanese Style www.mrporter.com/en-us/journa...
Potentially (still) the best TV theme song of all time. Come at me! open.spotify.com/track/4I4Oum...
Theme From Nypd
Mike Post · Inventions From The Blue Line · Song · 1994
open.spotify.com
February 16, 2025 at 7:49 AM
Potentially (still) the best TV theme song of all time. Come at me! open.spotify.com/track/4I4Oum...
BuzzFeed to launch a new social media platform www.hollywoodreporter.com/business/bus...
BuzzFeed’s New Plan: An AI-Powered Social Media Platform to Help “Spread Joy”
In an open letter, CEO Jonah Peretti calls out TikTok and Meta for prioritizing AI tech over content and says people miss the mid-2010s "'beer and wine' era of the internet."
www.hollywoodreporter.com
February 15, 2025 at 6:14 AM
BuzzFeed to launch a new social media platform www.hollywoodreporter.com/business/bus...
"A house is where we put our stuff while we go out and get more stuff." ~ George Carlin
February 13, 2025 at 11:21 PM
"A house is where we put our stuff while we go out and get more stuff." ~ George Carlin
Are you spreading yourself too thin?
Conventional wisdom tells us to cast a wide net. But here's the thing, says global credibility expert Mitchell Levy: success often comes from narrowing your focus.
Excerpt from latest episode of the CRANK THE 3RD podcast.
Conventional wisdom tells us to cast a wide net. But here's the thing, says global credibility expert Mitchell Levy: success often comes from narrowing your focus.
Excerpt from latest episode of the CRANK THE 3RD podcast.
February 12, 2025 at 9:13 AM
Are you spreading yourself too thin?
Conventional wisdom tells us to cast a wide net. But here's the thing, says global credibility expert Mitchell Levy: success often comes from narrowing your focus.
Excerpt from latest episode of the CRANK THE 3RD podcast.
Conventional wisdom tells us to cast a wide net. But here's the thing, says global credibility expert Mitchell Levy: success often comes from narrowing your focus.
Excerpt from latest episode of the CRANK THE 3RD podcast.
Are you living life to its fullest potential? In this thought-provoking video, Richard Sauerman - a renowned expert on motivation and personal growth - explores the concept of living a "10 out of 10" life (via CRANK THE 3RD podcast) youtu.be/URhFjwAg00I?...
Beyond the 7/10 Life: Authenticity unlocked with Richard Sauerman
YouTube video by Crank The 3rd
youtu.be
February 10, 2025 at 3:57 AM
Are you living life to its fullest potential? In this thought-provoking video, Richard Sauerman - a renowned expert on motivation and personal growth - explores the concept of living a "10 out of 10" life (via CRANK THE 3RD podcast) youtu.be/URhFjwAg00I?...
Credibility wins! How to beat the hucksters and wannabes at their own game ...
Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')
trevoryoung.me/credibility-...
Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')
trevoryoung.me/credibility-...
February 10, 2025 at 3:53 AM
Credibility wins! How to beat the hucksters and wannabes at their own game ...
Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')
trevoryoung.me/credibility-...
Channel your frustration, start building your foundations: Three ways to put ‘strategic separation’ between you and the competition (including the internet 'baddies')
trevoryoung.me/credibility-...
Looking forward to watching this new Led Zeppelin doco on the big screen next week youtu.be/Wp_jtn26hBI?...
@branddna.bsky.social - are you a fan?
@branddna.bsky.social - are you a fan?
Becoming Led Zeppelin - Official Teaser
YouTube video by Madman Films
youtu.be
February 7, 2025 at 8:30 AM
Looking forward to watching this new Led Zeppelin doco on the big screen next week youtu.be/Wp_jtn26hBI?...
@branddna.bsky.social - are you a fan?
@branddna.bsky.social - are you a fan?
Coffee meeting by the Yarra - great way to start the day!
February 5, 2025 at 10:46 PM
Coffee meeting by the Yarra - great way to start the day!
Saw The Necks on Friday night - a band The New York Times called “the greatest trio on earth”. #Mesmerising
Here's a taste youtu.be/sPwqBHTNx3k?...
Here's a taste youtu.be/sPwqBHTNx3k?...
The Necks | In Session at Sydney Opera House
YouTube video by Sydney Opera House
youtu.be
February 2, 2025 at 6:57 AM
Saw The Necks on Friday night - a band The New York Times called “the greatest trio on earth”. #Mesmerising
Here's a taste youtu.be/sPwqBHTNx3k?...
Here's a taste youtu.be/sPwqBHTNx3k?...
Do you want to give up? I know I sometimes do 😬
Run your race.
Make your mark.
Change the game.
It's time to draw a line in the sand, and start standing out for all the right reasons.
ㅤ
My latest riff for the REPUTATION ONRAMP newsletter trevoryoung.beehiiv.com/p/do-you-wan...
Run your race.
Make your mark.
Change the game.
It's time to draw a line in the sand, and start standing out for all the right reasons.
ㅤ
My latest riff for the REPUTATION ONRAMP newsletter trevoryoung.beehiiv.com/p/do-you-wan...
February 1, 2025 at 6:49 AM
Do you want to give up? I know I sometimes do 😬
Run your race.
Make your mark.
Change the game.
It's time to draw a line in the sand, and start standing out for all the right reasons.
ㅤ
My latest riff for the REPUTATION ONRAMP newsletter trevoryoung.beehiiv.com/p/do-you-wan...
Run your race.
Make your mark.
Change the game.
It's time to draw a line in the sand, and start standing out for all the right reasons.
ㅤ
My latest riff for the REPUTATION ONRAMP newsletter trevoryoung.beehiiv.com/p/do-you-wan...
Facebook's 2-factor authentication is now three factor (as in two codes sent to different devices).
Geniuses.
Let's put up roadblocks.
Add to the friction.
#NotTheSmartestCats
Geniuses.
Let's put up roadblocks.
Add to the friction.
#NotTheSmartestCats
February 1, 2025 at 6:46 AM
Facebook's 2-factor authentication is now three factor (as in two codes sent to different devices).
Geniuses.
Let's put up roadblocks.
Add to the friction.
#NotTheSmartestCats
Geniuses.
Let's put up roadblocks.
Add to the friction.
#NotTheSmartestCats
I feel that Facebook is getting a tad desperate. In recent days, I've been getting a lot of email notifications of friends who are posting stuff. I don't usually. Hey Zuck, people not checking in like you thought they would? Wonder why. Lol.
January 25, 2025 at 8:53 AM
I feel that Facebook is getting a tad desperate. In recent days, I've been getting a lot of email notifications of friends who are posting stuff. I don't usually. Hey Zuck, people not checking in like you thought they would? Wonder why. Lol.
What's the definition of luck? Talk about RedNote being at the right place at the right time! www.theguardian.com/australia-ne...
Chinese app RedNote is rocketing up download charts – in Australia the sudden uptake is not just about TikTok
Experts say the flood of users to the Chinese app highlights flaws in the Albanese government’s social media ban
www.theguardian.com
January 19, 2025 at 6:16 AM
What's the definition of luck? Talk about RedNote being at the right place at the right time! www.theguardian.com/australia-ne...
Twenty years on LinkedIn - wow! You'd have to say a bit's changed. Just jotting down some thoughts for a LinkedIn post tomorrow! There may or may not be a bit of 🌶️ spice thrown in!
January 18, 2025 at 8:59 AM
Twenty years on LinkedIn - wow! You'd have to say a bit's changed. Just jotting down some thoughts for a LinkedIn post tomorrow! There may or may not be a bit of 🌶️ spice thrown in!
Don’t you love it when support teams at tech companies tell you to “try clearing your cache, cookies, and browser history” - and then you spend the next week having to re-log into the 1000 apps and platforms you use 🧐
January 9, 2025 at 7:27 AM
Don’t you love it when support teams at tech companies tell you to “try clearing your cache, cookies, and browser history” - and then you spend the next week having to re-log into the 1000 apps and platforms you use 🧐
Big year ahead! READING: rickysutton.substack.com/p/social-sha...
Social shake-up as Meta faces a trifecta of bitter court cases
In less than 100 days Meta faces an antitrust break up, before more suits alleging it harms kids and teen girls, and defrauded shareholders...
rickysutton.substack.com
January 9, 2025 at 12:03 AM
Big year ahead! READING: rickysutton.substack.com/p/social-sha...