Tressa Robbins
@tressalynne.bsky.social
Communications, Public Relations, Content, Social Media | PRSA Mid-America (STL) | Truescope Client Success VP
SE Missouri Ozark foothills🌄| Remote worker🏡| Dog mom🐾
SE Missouri Ozark foothills🌄| Remote worker🏡| Dog mom🐾
Pinned
Tressa Robbins
@tressalynne.bsky.social
· Nov 15
🙋♀️ I'm in public relations, communications, content writing, etc. If you are, too, let's follow one another! 😊
P.S. - Please don't be offended if I don't act immediately during off-hours — I turn off all social notifications then. Boundaries are healthy! 💚
#PRpros #PRtips #PublicRelations
P.S. - Please don't be offended if I don't act immediately during off-hours — I turn off all social notifications then. Boundaries are healthy! 💚
#PRpros #PRtips #PublicRelations
A marketing faux pas... the rebrand that didn't need to happen — and is now being reversed. (TBH, I never stopped calling it HBO Max.)
Max was an all-time bad rebrand
Max, formerly HBO Max, is now HBO Max.
www.theverge.com
May 15, 2025 at 1:46 PM
A marketing faux pas... the rebrand that didn't need to happen — and is now being reversed. (TBH, I never stopped calling it HBO Max.)
6 issues to watch for #communications and #PRPros; here's one:
► Communications shutdown at CDC, FDA and NIH
Trump officials 'paused' ALL external communications at U.S. health agencies. Don’t expect updated health advisories, scientific reports, or website and social media updates anytime soon.
► Communications shutdown at CDC, FDA and NIH
Trump officials 'paused' ALL external communications at U.S. health agencies. Don’t expect updated health advisories, scientific reports, or website and social media updates anytime soon.
6 issues to watch in the early days of the second Trump administration - Ragan Communications
A flurry of executive actions illuminate the hot-button issues that will challenge communicators as President Trump takes office.
www.ragan.com
January 24, 2025 at 8:29 PM
6 issues to watch for #communications and #PRPros; here's one:
► Communications shutdown at CDC, FDA and NIH
Trump officials 'paused' ALL external communications at U.S. health agencies. Don’t expect updated health advisories, scientific reports, or website and social media updates anytime soon.
► Communications shutdown at CDC, FDA and NIH
Trump officials 'paused' ALL external communications at U.S. health agencies. Don’t expect updated health advisories, scientific reports, or website and social media updates anytime soon.
What a brilliant idea! 👏 Just signed up for the Logoff Newsletter from @vox.com!
Want a little less Donald Trump in your brain? Vox has a new newsletter that dials down the franticness
"A daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life."
www.niemanlab.org
January 21, 2025 at 8:47 PM
What a brilliant idea! 👏 Just signed up for the Logoff Newsletter from @vox.com!
Reposted by Tressa Robbins
An outstanding essay from Mike Milton at @missouriindependent.com on Dr. King's work and legacy!
Martin Luther King’s work is not done. It was a blueprint and a battle cry • Missouri Independent
Today is a day of reckoning. Today, resurgent white supremacy takes the oath of office on a day meant to commemorate a Black man who, 61 years before, stood at the other end of the National Mall and d...
missouriindependent.com
January 20, 2025 at 9:57 PM
An outstanding essay from Mike Milton at @missouriindependent.com on Dr. King's work and legacy!
👀 Brands eye Bluesky amid Meta's controversial moderation changes...
How brands and agencies are approaching Bluesky—and how Meta’s new policies could impact the platform
Bluesky has emerged as an increasingly appealing alternative to X for advertisers, but most have yet to meaningfully invest in the platform.
adage.com
January 14, 2025 at 7:16 PM
👀 Brands eye Bluesky amid Meta's controversial moderation changes...
12 ways we (at Truescope) have improved our CX this year to help PR, comms and marketing pros with streamlined monitoring and AI-enhanced insight tools!
Power Up Your PR with Truescope: Reflecting on 2024 - Truescope
As 2024 comes to a close, we're taking a moment to reflect on all the ways we've enhanced your Truescope experience this year. From introducing new content sources and advanced metrics to launching en...
www.truescope.com
December 10, 2024 at 7:38 PM
12 ways we (at Truescope) have improved our CX this year to help PR, comms and marketing pros with streamlined monitoring and AI-enhanced insight tools!
🤯🫨 Omnicom agrees to buy IPG effectively creating the world's largest ad agency, but it's more than that.
Omnicom’s acquisition of Interpublic Group will change the #PR industry (by @allisonlcarter.bsky.social)
Omnicom’s acquisition of Interpublic Group will change the #PR industry (by @allisonlcarter.bsky.social)
The Scoop: Omnicom’s acquisition of Interpublic Group will change the PR industry - PR Daily
Plus: TikTok faces major setback in U.S.; Eras tour ends, leaving a cultural void.
www.prdaily.com
December 9, 2024 at 7:14 PM
🤯🫨 Omnicom agrees to buy IPG effectively creating the world's largest ad agency, but it's more than that.
Omnicom’s acquisition of Interpublic Group will change the #PR industry (by @allisonlcarter.bsky.social)
Omnicom’s acquisition of Interpublic Group will change the #PR industry (by @allisonlcarter.bsky.social)
AMEN! 👏 "Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter." ~@kattenbarge.bsky.social
Journalists flock to Bluesky as X becomes increasingly 'toxic'
Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter.
www.nbcnews.com
December 4, 2024 at 10:33 PM
AMEN! 👏 "Journalists are finding more readers and less hate on Bluesky than on the platform they used to know as Twitter." ~@kattenbarge.bsky.social
This explains SO much ... 😅
The Oxford Dictionary chose "brain rot" as the word of the year. In Australia, Macquarie Dictionary chose "enshittification" as the 2024 word of the year.
The Oxford Dictionary chose "brain rot" as the word of the year. In Australia, Macquarie Dictionary chose "enshittification" as the 2024 word of the year.
‘Brain Rot’ is Oxford’s Word of the Year
See the shortlist—and what other dictionaries chose as their terms of 2024.
time.com
December 4, 2024 at 10:27 PM
This explains SO much ... 😅
The Oxford Dictionary chose "brain rot" as the word of the year. In Australia, Macquarie Dictionary chose "enshittification" as the 2024 word of the year.
The Oxford Dictionary chose "brain rot" as the word of the year. In Australia, Macquarie Dictionary chose "enshittification" as the 2024 word of the year.
🤯 "...recently, companies including the Washington Post, Amazon, and Apple have said that even a few days of #RemoteWork stifles innovation.
Yet, research doesn’t support their claims..." by @kathleenedavis.bsky.social
Yet, research doesn’t support their claims..." by @kathleenedavis.bsky.social
Why are we still talking about return to office?
Bosses have been trying to make employees return to the office for years now. Why are we still having the same conversation?
www.fastcompany.com
November 27, 2024 at 6:33 PM
🤯 "...recently, companies including the Washington Post, Amazon, and Apple have said that even a few days of #RemoteWork stifles innovation.
Yet, research doesn’t support their claims..." by @kathleenedavis.bsky.social
Yet, research doesn’t support their claims..." by @kathleenedavis.bsky.social
Oy vey! 🤦♀️ SMH.
Walmart made a whole Christmas movie just to sell you stuff
Walmart made a whole Christmas movie just to sell you stuff
Walmart learned people buy more the longer they watch.
buff.ly
November 27, 2024 at 6:15 PM
Oy vey! 🤦♀️ SMH.
👀 This. Your Thanksgiving communication guide from @newslitproject.bsky.social 👇
Don't let misinformation dominate the dinner table this holiday season. Here are a few tips for having productive conversations
#Thanksgiving #Misinformation #NewsLiteracy
#Thanksgiving #Misinformation #NewsLiteracy
November 27, 2024 at 2:40 PM
👀 This. Your Thanksgiving communication guide from @newslitproject.bsky.social 👇
The future of PR is tech-driven! Explore AI, deeper media insights, data analytics, and more with Truescope media monitoring and intelligence. #AIinPR #PublicRelations #PRpros
Transform Your Workflow with AI Media Intelligence
Our advanced AI media monitoring technology streamlines workflows, enhances insights, & keeps you ahead in a rapidly changing media landscape. Learn more here.
truescope.com
November 27, 2024 at 2:36 PM
The future of PR is tech-driven! Explore AI, deeper media insights, data analytics, and more with Truescope media monitoring and intelligence. #AIinPR #PublicRelations #PRpros
File this under "how to get shit done!" 💪
November 26, 2024 at 7:14 PM
File this under "how to get shit done!" 💪
Great read for #PRpros!
"Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape." ~Grace Williams (PANBlast PR) via @marketingprofs.bsky.social
"Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape." ~Grace Williams (PANBlast PR) via @marketingprofs.bsky.social
The Media Landscape Is Shrinking, Can PR Adapt?
Learn how PR professionals can adapt to media changes with high-impact strategies, innovative tools, and expanded content opportunities.
www.marketingprofs.com
November 25, 2024 at 3:11 PM
Great read for #PRpros!
"Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape." ~Grace Williams (PANBlast PR) via @marketingprofs.bsky.social
"Ask PR professionals what keeps them up at night, and nine times out of ten they'll say the shrinking media landscape." ~Grace Williams (PANBlast PR) via @marketingprofs.bsky.social
This sounds awesome! So, who's using #DeckBlue?
Any feedback — especially from former TweetDeck fans?
Any feedback — especially from former TweetDeck fans?
Yes, There Is a TweetDeck for Bluesky
Third-party Bluesky apps can do things that the official ones don't, such as add bookmarks, schedule posts, and display a multi-column view.
lifehacker.com
November 22, 2024 at 10:29 PM
This sounds awesome! So, who's using #DeckBlue?
Any feedback — especially from former TweetDeck fans?
Any feedback — especially from former TweetDeck fans?
Reposted by Tressa Robbins
It's official!
PRovokeMedia Will No Longer Post on X
We believe we can maintain a far-reaching social media presence without compromising our values or sacrificing our integrity.
www.provokemedia.com
November 21, 2024 at 9:11 AM
It's official!
🤯 What the fresh hell is this?! And why would anyone do it?!
"Doctors ... use a laser to cut into patients' corneas, then widen those incisions and fill them with dye, The Wall Street Journal reports." ~@axios.com
"Doctors ... use a laser to cut into patients' corneas, then widen those incisions and fill them with dye, The Wall Street Journal reports." ~@axios.com
A $12,000 Surgery to Change Eye Color Is Surging in Popularity
Keratopigmentation could be dangerous, doctors warn. Patients say it's worth the risks.
www.wsj.com
November 21, 2024 at 10:45 PM
🤯 What the fresh hell is this?! And why would anyone do it?!
"Doctors ... use a laser to cut into patients' corneas, then widen those incisions and fill them with dye, The Wall Street Journal reports." ~@axios.com
"Doctors ... use a laser to cut into patients' corneas, then widen those incisions and fill them with dye, The Wall Street Journal reports." ~@axios.com
The new AI-generated Coca-Cola ad seems to have a lot of haters, but that's not the whole story.
In fact, media intelligence firm Truescope found most didn't seem to care about the use of AI in the commercial, with 83% expressing "neutral" sentiments! #marketing
In fact, media intelligence firm Truescope found most didn't seem to care about the use of AI in the commercial, with 83% expressing "neutral" sentiments! #marketing
Coca-Cola turns to AI for its Christmas ad in 2025 — sparking mixed reactions
An AI delivery from Coca-Cola this year
www.tomsguide.com
November 20, 2024 at 2:09 PM
The new AI-generated Coca-Cola ad seems to have a lot of haters, but that's not the whole story.
In fact, media intelligence firm Truescope found most didn't seem to care about the use of AI in the commercial, with 83% expressing "neutral" sentiments! #marketing
In fact, media intelligence firm Truescope found most didn't seem to care about the use of AI in the commercial, with 83% expressing "neutral" sentiments! #marketing
Bluesky is ushering in a pick-your-own algorithm era of social media. "I think it is the future of social media."
(By @stokel.bsky.social via @newscientist.bsky.social)
(By @stokel.bsky.social via @newscientist.bsky.social)
Bluesky is ushering in a pick-your-own algorithm era of social media
More than 20 million people have joined Bluesky, a social network that gives you fine-grained control over what you see and who you interact with. I think it is the future of social media, says Chris ...
www.newscientist.com
November 19, 2024 at 10:58 PM
Bluesky is ushering in a pick-your-own algorithm era of social media. "I think it is the future of social media."
(By @stokel.bsky.social via @newscientist.bsky.social)
(By @stokel.bsky.social via @newscientist.bsky.social)
You're behind the times if you're in #PR and not paying attention to #podcasts!
🗨️ "While trust is declining in legacy media, the impact of podcast hosts and influencers is growing."
🗨️ "While trust is declining in legacy media, the impact of podcast hosts and influencers is growing."
The 2024 Election and the Changing Definition of ‘The Media’ - PRNEWS
Former President Donald Trump’s decisive victory in the 2024 Presidential Election has ushered in new questions for candidates and campaigns about messaging strategies and how to reach people. It's pr...
www.prnewsonline.com
November 19, 2024 at 4:24 PM
Pew Research published a new study into the news engagement habits of Americans, highlighting the critical role social platforms play in our media consumption.
Here's @adhutchinson.bsky.social's take...
Here's @adhutchinson.bsky.social's take...
Report Looks at the Rise of Online Influencers as News Sources
A look at the key elements that drive online news engagement.
www.socialmediatoday.com
November 19, 2024 at 3:24 PM
Pew Research published a new study into the news engagement habits of Americans, highlighting the critical role social platforms play in our media consumption.
Here's @adhutchinson.bsky.social's take...
Here's @adhutchinson.bsky.social's take...
Reposted by Tressa Robbins
Two-thirds of news influencers are men — and most have never worked for a news organization
Two-thirds of news influencers are men — and most have never worked for a news organization
A new Pew Research Center report also found nearly 40% of U.S. adults under 30 regularly get news from news influencers.
buff.ly
November 18, 2024 at 3:27 PM
Two-thirds of news influencers are men — and most have never worked for a news organization