@tiffanymarkman.bsky.social
Did you know? Tone consistency isn’t just branding. It's also risk control.
Nearly 50% of complaints cite confusion or misinterpretation rather than the decision itself. But when tone and intent are aligned, complaints drop - even when the outcomes don’t change. (Source: Allied Business Academies)
Nearly 50% of complaints cite confusion or misinterpretation rather than the decision itself. But when tone and intent are aligned, complaints drop - even when the outcomes don’t change. (Source: Allied Business Academies)
February 10, 2026 at 8:25 AM
Did you know? Tone consistency isn’t just branding. It's also risk control.
Nearly 50% of complaints cite confusion or misinterpretation rather than the decision itself. But when tone and intent are aligned, complaints drop - even when the outcomes don’t change. (Source: Allied Business Academies)
Nearly 50% of complaints cite confusion or misinterpretation rather than the decision itself. But when tone and intent are aligned, complaints drop - even when the outcomes don’t change. (Source: Allied Business Academies)
“Easy reading is damn hard writing.” - Nathaniel Hawthorne
February 4, 2026 at 10:16 AM
“Easy reading is damn hard writing.” - Nathaniel Hawthorne
As a writer, you're taking people's heads in your hands and showing them where to look.
I love this take from Gio Marcus!
I love this take from Gio Marcus!
February 3, 2026 at 6:55 AM
As a writer, you're taking people's heads in your hands and showing them where to look.
I love this take from Gio Marcus!
I love this take from Gio Marcus!
In this quick-but-meaty radio interview on 702, presenter Relebogile Matjola asks me how to prompt an AI platform to deliver the best possible results... zurl.co/2aWDu
Tech Feature: AI prompting 101, how to get AI to work with you and not replace you! - Afternoons with Relebogile Mabotja
Relebogile Mabotja speaks to Tiffany Markman, Communication consultant, Writer and Speaker on how best to prompt AI platforms for maximum value. They touch on the need to edit the results to make them sound personal and like you.
702 Afternoons with Relebogile Mabotja is broadcast live on Johannesburg based talk radio station 702 every weekday afternoon. Relebogile brings a lighter touch to some of the issues of the day as well as a mix of lifestyle topics and a peak into the worlds of entertainment and leisure.
Thank you for listening to a 702 Afternoons with Relebogile Mabotja podcast.
Listen live on Primedia+ weekdays from 13:00 to 15:00 (SA Time) to Afternoons with Relebogile Mabotja broadcast on 702 https://buff.ly/gk3y0Kj
For more from the show go to https://buff.ly/2qKsEfu or find all the catch-up podcasts here https://buff.ly/DTykncj
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zurl.co
February 2, 2026 at 5:30 AM
In this quick-but-meaty radio interview on 702, presenter Relebogile Matjola asks me how to prompt an AI platform to deliver the best possible results... zurl.co/2aWDu
"Keep the excuses or make the progress. You can’t have both." – Lira
January 27, 2026 at 5:08 AM
"Keep the excuses or make the progress. You can’t have both." – Lira
I love a template.
Every year, when I start work, I dedicate a few hours to updating and refreshing my repository of email templates. As of today, I have 140!
Take a look...
Do you use templates for recurring email situations?
Every year, when I start work, I dedicate a few hours to updating and refreshing my repository of email templates. As of today, I have 140!
Take a look...
Do you use templates for recurring email situations?
January 19, 2026 at 7:13 AM
I love a template.
Every year, when I start work, I dedicate a few hours to updating and refreshing my repository of email templates. As of today, I have 140!
Take a look...
Do you use templates for recurring email situations?
Every year, when I start work, I dedicate a few hours to updating and refreshing my repository of email templates. As of today, I have 140!
Take a look...
Do you use templates for recurring email situations?
Relatability in content and copy works because we are human beings communicating with other human beings. When you manage to find an overlap between your dry business concept and, say, Coke-flavoured Oreos, you don’t sound like a boring corporate bot.
#TiffsTips
#TiffsTips
January 12, 2026 at 7:14 AM
Relatability in content and copy works because we are human beings communicating with other human beings. When you manage to find an overlap between your dry business concept and, say, Coke-flavoured Oreos, you don’t sound like a boring corporate bot.
#TiffsTips
#TiffsTips
There are 8760 hours in a year. But, as it's now 1pm on Thursday 8 Jan (that's SA Standard Time), you've only got 8580 remaining, to do whatever you need to do this year. Get on it.
January 8, 2026 at 11:00 AM
There are 8760 hours in a year. But, as it's now 1pm on Thursday 8 Jan (that's SA Standard Time), you've only got 8580 remaining, to do whatever you need to do this year. Get on it.
Happy NY, everyone. Guess what's happening on Monday?
January 2, 2026 at 8:05 AM
Happy NY, everyone. Guess what's happening on Monday?
Never has. Never will. #PleaseStopUsingThisAwfulEmailOpener
December 26, 2025 at 8:06 AM
Never has. Never will. #PleaseStopUsingThisAwfulEmailOpener
Creativity thrives on constraint. Time. Tools. Even (sometimes) budget.
But artificial deadlines, like “Can we get this yesterday?”
#DearClient, you’re not being original. You’re not being cute. We’ve heard that ‘joke’ about 47,655 times. And we will talk about you in the group chat.
But artificial deadlines, like “Can we get this yesterday?”
#DearClient, you’re not being original. You’re not being cute. We’ve heard that ‘joke’ about 47,655 times. And we will talk about you in the group chat.
December 23, 2025 at 8:43 AM
Creativity thrives on constraint. Time. Tools. Even (sometimes) budget.
But artificial deadlines, like “Can we get this yesterday?”
#DearClient, you’re not being original. You’re not being cute. We’ve heard that ‘joke’ about 47,655 times. And we will talk about you in the group chat.
But artificial deadlines, like “Can we get this yesterday?”
#DearClient, you’re not being original. You’re not being cute. We’ve heard that ‘joke’ about 47,655 times. And we will talk about you in the group chat.
“The intuitive mind is a sacred gift. The rational mind is a faithful servant.”
Einstein said that.
But modern business worships the servant. Strategy. Logic. Models. Decks.
When last did you back your gut? Trust your hunch? Let intuition lead?
Might be time...
Einstein said that.
But modern business worships the servant. Strategy. Logic. Models. Decks.
When last did you back your gut? Trust your hunch? Let intuition lead?
Might be time...
December 22, 2025 at 7:57 AM
“The intuitive mind is a sacred gift. The rational mind is a faithful servant.”
Einstein said that.
But modern business worships the servant. Strategy. Logic. Models. Decks.
When last did you back your gut? Trust your hunch? Let intuition lead?
Might be time...
Einstein said that.
But modern business worships the servant. Strategy. Logic. Models. Decks.
When last did you back your gut? Trust your hunch? Let intuition lead?
Might be time...
Yes, the customer deserves respect. But not all customers are equal.
Some align with your values. Some don’t.
The best clients are more right.
In 2026, why not reward them accordingly?
Some align with your values. Some don’t.
The best clients are more right.
In 2026, why not reward them accordingly?
December 19, 2025 at 1:52 PM
Yes, the customer deserves respect. But not all customers are equal.
Some align with your values. Some don’t.
The best clients are more right.
In 2026, why not reward them accordingly?
Some align with your values. Some don’t.
The best clients are more right.
In 2026, why not reward them accordingly?
Public Service Announcement: Fellow speaker, please remember to take your lanyard off before getting on stage. You’re not on a school trip. You can safely lose the leash.
#TiffsTips #StageSpeaker
#TiffsTips #StageSpeaker
December 18, 2025 at 8:39 PM
Public Service Announcement: Fellow speaker, please remember to take your lanyard off before getting on stage. You’re not on a school trip. You can safely lose the leash.
#TiffsTips #StageSpeaker
#TiffsTips #StageSpeaker
Unpopular opinion: The term #ElevatorPitch is a downright lie. No-one has ever pitched anything in an elevator. (No-one even talks in elevators.)
December 16, 2025 at 6:36 AM
Unpopular opinion: The term #ElevatorPitch is a downright lie. No-one has ever pitched anything in an elevator. (No-one even talks in elevators.)
You know what actually IS better than sliced bread? Ctrl Z (or Cmd Z). The digital undo. This is humanity’s finest invention. It’s not a shortcut. It’s salvation.
Feel free to fight me in the comments. #CognitiveSafetyNet #CtrlZ
Feel free to fight me in the comments. #CognitiveSafetyNet #CtrlZ
December 13, 2025 at 8:00 AM
You know what actually IS better than sliced bread? Ctrl Z (or Cmd Z). The digital undo. This is humanity’s finest invention. It’s not a shortcut. It’s salvation.
Feel free to fight me in the comments. #CognitiveSafetyNet #CtrlZ
Feel free to fight me in the comments. #CognitiveSafetyNet #CtrlZ
Client: “Can I have it by Friday?”
Me: “Do you mean ON Friday? Or BEFORE Friday?
Because technically, “by Friday” means Thursday.
Thanks for coming to my TED Talk.
Me: “Do you mean ON Friday? Or BEFORE Friday?
Because technically, “by Friday” means Thursday.
Thanks for coming to my TED Talk.
December 11, 2025 at 1:38 PM
Client: “Can I have it by Friday?”
Me: “Do you mean ON Friday? Or BEFORE Friday?
Because technically, “by Friday” means Thursday.
Thanks for coming to my TED Talk.
Me: “Do you mean ON Friday? Or BEFORE Friday?
Because technically, “by Friday” means Thursday.
Thanks for coming to my TED Talk.
“Humbled to win Best Human Ever.”
“Humbled to be the greatest person alive.”
"Humbled and grateful... #blessed"
Erm, no. If you're feeling humbled, you’re technically kneeling in the dirt. Not crowd-surfing on a cloud of influencer ego.
That’s it. That’s the post. #TiffsTips
“Humbled to be the greatest person alive.”
"Humbled and grateful... #blessed"
Erm, no. If you're feeling humbled, you’re technically kneeling in the dirt. Not crowd-surfing on a cloud of influencer ego.
That’s it. That’s the post. #TiffsTips
December 8, 2025 at 6:23 AM
“Humbled to win Best Human Ever.”
“Humbled to be the greatest person alive.”
"Humbled and grateful... #blessed"
Erm, no. If you're feeling humbled, you’re technically kneeling in the dirt. Not crowd-surfing on a cloud of influencer ego.
That’s it. That’s the post. #TiffsTips
“Humbled to be the greatest person alive.”
"Humbled and grateful... #blessed"
Erm, no. If you're feeling humbled, you’re technically kneeling in the dirt. Not crowd-surfing on a cloud of influencer ego.
That’s it. That’s the post. #TiffsTips
So Yankee Doodle went to town, riding on a pony. He stuck a feather in his hat and called it “Macaroni”.
WHO or WHAT is Macaroni? The feather? The hat? Or the pony? #RealLanguageQuestion
WHO or WHAT is Macaroni? The feather? The hat? Or the pony? #RealLanguageQuestion
December 5, 2025 at 6:12 AM
So Yankee Doodle went to town, riding on a pony. He stuck a feather in his hat and called it “Macaroni”.
WHO or WHAT is Macaroni? The feather? The hat? Or the pony? #RealLanguageQuestion
WHO or WHAT is Macaroni? The feather? The hat? Or the pony? #RealLanguageQuestion
What's the difference between an anchovy, a pilchard and a sardine? Help me out here, folks.
November 28, 2025 at 7:40 AM
What's the difference between an anchovy, a pilchard and a sardine? Help me out here, folks.
We act like content - and the drive towards content marketing - is a new phenomenon. But it's been around for hundreds of years, under another name. "Editorial". #TiffsTips
November 25, 2025 at 8:48 AM
We act like content - and the drive towards content marketing - is a new phenomenon. But it's been around for hundreds of years, under another name. "Editorial". #TiffsTips
Without googling, does anyone know - or want to guess - Mr Beast's real name?
November 24, 2025 at 6:50 AM
Without googling, does anyone know - or want to guess - Mr Beast's real name?
This is your handy seasonal reminder that Black Friday provides a wonderful opportunity to unsubscribe from all the newsletters you don't read, don't want to read, and can't remember signing up for.
You're welcome. #JOMO
You're welcome. #JOMO
November 19, 2025 at 7:06 AM
This is your handy seasonal reminder that Black Friday provides a wonderful opportunity to unsubscribe from all the newsletters you don't read, don't want to read, and can't remember signing up for.
You're welcome. #JOMO
You're welcome. #JOMO
Stress is like a monster under my bed. But I learned recently that stress is actually all the small shit I'm putting off... That's it. That's the post. #StressMonster
November 18, 2025 at 6:18 AM
Stress is like a monster under my bed. But I learned recently that stress is actually all the small shit I'm putting off... That's it. That's the post. #StressMonster
"A brand is a promise made and a promise kept." - Jeremy Sampson, Interbrand Sampson
November 17, 2025 at 6:16 AM
"A brand is a promise made and a promise kept." - Jeremy Sampson, Interbrand Sampson