Words can change health behaviours — if we use them right. Too often, health messages are lost in jargon or softened to stay ‘safe’.

We’re researching how to change that with the Health Language Project. Read more on our blog:

threetenseven.co/views/health...

#HealthLanguage

We’re at #HealthInnovationNorth hearing from NHS England CEO James Mackey who reports that public confidence in the NHS is at an all time low. IPSOS shows 28% of public think the NHS is providing a good service nationally. As well as needing to improve standards, better comms are needed too.
-RBC

We’re at #WIREDHealth with @reidhoffman.bsky.social talking AI - talk about learning from a master. He said “If you haven’t used AI in some way that is substantively helpful to you, finding deeply useful cases, it’s because you’re not being insightful and intelligent enough.“ @wired.com

UK govt has a target of a smoke-free nation by 2030 & we're big fans. But it's a BIG target. Agencies & #NHS / LA commissioners need to get a lot better at incorporating audience insights into #campaign design or they're going to fall flat. So we wrote an article.. threetenseven.co/views/smokin...

It's January, it's time to find out from CES what tech will be defining the next 12 months and beyond. It's bound to be endless (questionable) use of AI but we're also looking out for the headlines in healthtech, wearables and digital health. Round-up later this week. #CES2025 #CES #Tech