Tom McKay
thomasmckay.bsky.social
Tom McKay
@thomasmckay.bsky.social
Director of strategic growth at Covatic, 🇬🇧 living in 🇲🇹
The third paragraph of this article is very interesting…

www.theguardian.com/media/2024/d...
News Corp and Telstra agree sale of Foxtel to sports streaming service DAZN for $3.4bn
Pay TV channel sells along with the streaming services Kayo and Binge, subject to regulatory approval
www.theguardian.com
December 23, 2024 at 8:57 AM
I have to say, given how little I used Twitter in the last year I have really gotten out of the habit of checking/writing which is making my Bluesky uptake a little hard! Anyone else having these teething issues?
December 22, 2024 at 6:15 PM
The tradedesk releasing a TV OS is quite an odd play. For most hardware manufacturers the margin is in ads, the hardware is basically loss leading, so I don't know who would want to give their upside to TTD... UNLESS they are come in swinging with big old MRG’s and blow the comp out of the water 🏴‍☠️
November 20, 2024 at 4:42 PM

Last week’s AOP Association of Online Publishers CRUNCH event was a fantastic opportunity to soak up insights from industry leaders.

Here are my key takeaways from the morning’s event.

www.linkedin.com/pulse/3-key-...
3 Key Takeaways from November's AOP Crunch Event
Last week’s AOP CRUNCH event was a fantastic opportunity to soak up insights from industry leaders, tackle some tough challenges, and connect with peers—all to help shape a brighter future for Premium...
www.linkedin.com
November 19, 2024 at 2:15 PM
This is quite a move from Amazon Ads. I would be interested to know how publishers find this, given that they kicked up a real stink when IAS scraped contextual data from the page and sold it.

advertising.amazon.com/resources/wh...
Amazon DSP Keyword Contextual Targeting
Leverage Amazon DSP keyword contextual targeting to drive better performance without ad ids.
advertising.amazon.com
November 18, 2024 at 6:02 PM
With all the talk of curation, I was going to write a piece on it but Rob Webster and fern potter beat me to it! Great article worth a read!

www.exchangewire.com/blog/2024/11...
Rethinking Curation: The Key to Reviving the Open Web? - ExchangeWire.com
As the curation debate rages on, Fern Potter and Rob Webster give their thoughts on what curation really offers
www.exchangewire.com
November 18, 2024 at 5:36 PM
Let’s hope this turns out better than the last place!
November 17, 2024 at 7:07 PM